assistant manager marketing communication
Nykaa
Total years of experience :18 years, 6 Months
Social Media & Influencer Marketing
• Led Nykaa Fashions monthly social media content strategy, doubling follower count and increasing organic traction by 40%.
• Cross collaborated with sales and operations teams to design a robust social media strategy that
improved sales by 30%.
• Ideated and conceptualized in-house product and model shoots to align with business and campaign goals.
• Leveraged influencer marketing with a 4 million USD + budget on a national and hyperlocal level, leading to a twofold increase in online sales during Pink Friday Sale and Hot Pink Sale.
• Managed Nykaaland 2023 event on social media and on-site, increasing revenue by over 10% for Global Store brands.
Public Relations
• Crafting press releases for sale and business specific announcements.
• Maintained a strong network of industry connections to optimize brand visibility.
• Assisted in planning and organizing public events and conferences.
• Successfully pitched and secured 5 features in top-tier media outlets within the first year and
consistently increased the numbers by 20% quarterly.
Website Content
• SEO: Crafted content strategies that boosted website traffic by 20% and improved SEO, resulting in a 10% increase in organic search traffic.
• Web: Collaborated on website design and content planning for homepages, landing pages, and
product listings, driving a 25% uptick in user engagement metrics.
• Written content for blog posts, landing pages, press releases and social media campaigns to support marketing objectives.
• Crafted influencer marketing strategies and brought onboard 10 international health and fitness influencers.
• Communicated with cross-functional teams to build rapport and long-term relationships.
• Led the content for the wedding and experiential marketing panel discussions for WOW Awards and Convention Asia 2018 and 2019, the regions largest recognition platform for, events, MICE, and weddings.
• Led the Experiential Marketing (ExM - MICE and corporate events) & Experiential Celebrations (ExCel -
wedding and social events) magazines from conceptualization, and pagination to production.
• Created and implemented content and PR strategies to drive engagement and increase brand visibility on website & social media.
• Built strong relationships within the India and Middle East wedding planning, event planning, DMC, and hospitality fraternity.
• Wrote long form content for blog posts and copies for website landing pages, and social media campaigns.
• Develop engagement-oriented email campaigns for brands and achieve a higher conversion rate.
• Wrote and edited 100+ blog posts on a wide range of topics monthly.
• Edited and proofread content to ensure grammatical accuracy, clarity, and consistency.
• Developed and executed content strategies to enhance brand awareness and drive organic traffic to websites.
• Developed creative and persuasive copy to effectively communicate brand messaging across various marketing channels, including website, social media, email campaigns, and advertisements.
• Created engaging and SEO-friendly content for various websites, blogs, and social media platforms.
• Conducted thorough research on industry topics, ensuring accurate and up-to-date information in all written materials.
• Collaborated with marketing and design teams to develop and implement content strategies that aligned with brand guidelines.
Wrote error-free lifestyle product descriptions for brands like Wayfair US & UK, Shoes, Souq UAE, and Amazon US as per British English & American English, following AP Style & Chicago Style guides.