Magalie Farah

• Contributed to the launch strategy of a new contact lens range and coordinated the associated event.
• Developed B2B & B2C communication/marketing materials (videos, brochures, goodies) and led creative briefs with graphic agencies.
• Cross-functional collaboration (Regulatory, Legal, Sales, Digital) and use of VEEVA for compliant content validation.
• Managed seminar operations: logistics coordination, supplier follow-up, and deadline management.
• Conducted field immersion with healthcare professionals to analyze the market and assess the effectiveness of promotional tools.
• Managed digital marketing projects supporting the development of next-year digital plan and communication strategies.

• Conducted Market and competitive analysis of an innovative device to support strategic positioning.
• Led interviews with key opinion leaders (KOLs) to identify clinical needs and communication opportunities.
• Developed strategic recommendations to enhance product positioning and value proposition.

• Conducted competitive intelligence and market analysis of a dermatological product.
• Led a quantitative study with 60 patients to identify the needs and expectations of target consumers.
• Coordinated marketing campaign strategy and developed B2B & B2C communication materials.

• Optimized the patients treatment plans in cardiometabolism, psychiatry, pediatrics, neurology, and infectious disease divisions.
• Collaborated cross-functionally and participated in scientific exchanges with healthcare professionals within the hospital.

• Conducted patient follow-up, addressing their needs and providing medical information.
• Managed inventory and stock, optimized medicine procurement.