General Manager
Governor West Bay
Total years of experience :44 years, 8 Months
•Successfully managing the luxury 192 all suites hotel and instrumental in increasing the G.O.P., while introducing new standards of services.
•Introducing new profit centers and upgrading all the Food & Beverage operation.
•Developing a healthy business mix by securing permanent contracts of long staying guests while increasing Rev PAR through FIT and Groups’ segments.
•Focusing on providing personalized services by empowering Managers and Staff.
•Project managing of the new SolYMar Naama Bay, Sharm El Sheikh.
•This comes in conjunction of being Deputy Group Director of Sales & Marketing in, Travco Group (47 hotels, 10, 000 rooms) after successfully introducing new accounts resulting in substantial turnover across three hotel brands (Jaz, Iberotel and SolYMar).
•Formulating and executing innovative sales policies and defining pricing/contracting standards.
•Fully accountable for the management of Jaz international sales offices in Germany and the UK
• Successfully repositioning the 450 room hotel to become a market leader in terms of rate and occupancy
• Tripling turnover and utilising increased profits to manage further developments, such as Sierra (additional 400 rooms)
This comes after being promoted from Resident Manager (acting General Manager):
•Spearheading the upgrade of Savoy’s F&B operations and introducing fine dining concepts.
•Coordinating the seamless opening of The Royal Savoy (additional 40 rooms) with higher standards of service sold at increased rates
•Embedding robust policies and procedures and ensuring that front and back of house staff are fully trained accordingly.
• Playing a key role in the successful opening of this luxury resort selling high quality services at rates far in excess of the destination's trend
• Recruiting, training and developing a high performing team of sales professionals and motivating them towards the delivery of world class service to an international client base
• Leading successful negotiations with exclusive European tour operators and incentive houses resulting in the attraction of new up-scale business to the traditionally charter destination
•Based in Jeddah and directing the sales and marketing of both Al Hada and Medina Sheraton Hotels in Saudi Arabia.
•In addition, directing Cairo’s El Gezirah Sheraton sales office promoting the hotel in GCC market.
• Establishing and managing one of Miami’s leading clubs with a daily turn-over of 1500 - 2000 clients that yield $20, 000+ daily revenue.
• Project managing the complete renovation of the hotel's 300 rooms and all public areas, introducing new service levels such as fine dining, enabling the repositioning of the hotel in the market place
• Coordinating the successful opening of new profit centres including the river dock with its yacht club
• Establishing the tower floor comprising 50 luxury rooms and suites, the Tower Lounge, upgraded amenities and personalised services
• Introducing robust cost controls, and improve sales strategies, resulting in a significant increase in profitability without compromising on service quality
• Fully accountable for the management of the front office, guest services, housekeeping and maintenance functions for 650 units including beach villas, golf cottages and harbour-side suites
• Working alongside all departments to ensure that world class service is provided to high profile, VIP clientele
•Assisting the General Manager and accountable for the operations of Front Office, Concierge, House-keeping departments of the busy 1, 700 rooms hotel in Manhattan.
Various rooms and sales positions at Sheraton Heliopolis, El Gezirah Sheraton, and Al Hada & Medina Sheraton Hotels in Saudi Arabia, then transferred to North America division as Corporate Sales Director at the Sheraton Meadowlands, New Jersey.
