MAGED EL SHAZLY

Regional Brand Manager Middle East Countries(13 countries) Job Overview · Implementing the Consumer care marketing strategic plans in the Middle East with respect to different marketing activities addressed to Health care professionals & consumers, based on proper planning, execution &follow up of annual marketing activities projects. Major Tasks: · Plan, execute & follow up annual marketing activities projects for the assigned brand which helps in implementing the long term strategic plan formulated by the Markting head. · Handling a new ambitious investment project for the Middle East that includes ATL Campaign, Iraq business expansion and Mass market penetration · ATL Campaign includes TVC airing activities for 2 Brands with complete 360 ᵒ activations (integration with print, digital & BTL activations). · Project manager for E-detailing implementation (6 brands) across the Middle East. · Execute & arrange different medical marketing activities as conferences, stand alone, Brand activations in accordance to key developed strategic campaigns communicated from the Marketing head. Also work closely with trade marketing to help in consumer activations and customer attraction /retention plans. · Analyze, forecast and assess product performance for assigned brands so as to highlight potential threats and opportunities. · Assist Middle East Marketing head in the preparation of annual marketing plans and budget preparations. · Regularly give feedback to senior management on competitor activities and analysis of market trends for assigned brands. · Monitor the purchasing service provided by platform to ensure purchase orders are inplace efficiently to fulfill the company’s purchasing needs and liaising with other departments as appropriate. · Maintain strong relationships with KOLs & develop Bayer brands advocates. · Track P&I expenses and ensure alignment with budget allocation settled by Marketing head.

Sales Operational Supervisor (EGYPT-LIBYA-YEMEN-SUDAN-IRAN)
· Developing an accurate sales monitoring system thus delivering an analyzed realistic and
accurate sales data.
· Developing the targets of Egypt Medical Representatives and Supervisors.
· Building strong, mutual relationship with our partners through applying partner relationship
management processes (PRM).
· Developing a yearly Doctors and Pharmacies Efficiency Report to monitor daily visits of
Medical Rep. calculating coverage percentage per month and per specialty, thus help in
applying an important LIFE value, Efficiency.
· Have role which is responsible for sales process and operational changes in support of sales
and field efforts.
· Assisting the country division head in recommending changes to policies, establishes
procedures and communicates to the field.
Works on issues of diverse scope, analyzing current situation and in market sales data with
multiple factors, including an understanding of database administration and current business
trends.
· Have responsibility for multiple sub functions such as program execution, database queries &
administration, assist in sales planning, performance reporting to include strategy and
execution where appropriate.
· Assisting the country division head in developing the forecast for Egypt plus sub region.
· Revising all debit notes of our distributers and all the expenses of the sub region.

Managing, organizing and directing all sales team activities while motivating and inspiring the team
to achieve the planned sales target and to provide a high level of customer service.
· Supervision and leading the sales activities to ensure the successful achievement of the sales target.
· Training and coaching the pharmacist stuff on how to convey the pharmacy’s message to ensure
good medical advice and to be second line management. competitive accounts in the country.
• Responsible for the sales of the Giza area completely.
• Delivering continuous substantial growth in sales through implementing of strategies and leading the team.
• Establishing strong relationships with KOLs.

Assist in driving marketing strategies and programs related to this product line, consistent
with overall business objectives utilizing traditional and innovative marketing approaches,
tools and methodologies.
· Assist in the launching of Activelle® (Estradiol/Norethindrone acetate) post-menopausal
hormone replacement.
· Assist in analyzing and monitoring financial and demographic factors in order to capitalize on
market opportunities and minimize effects of competitive activities.
· Work with cross-functional teams to create the total solution required to drive product sales.
· Disease and market understanding to develop customer insights through appropriate tools.
· Collaborate with field sales management and KOLs and patients to validate, deliver and
evaluate marketing strategies and programs.
· Assist in planning and executing product launches including pre-launch activities and post
launch follow-up and support.
· Assist in developing strategies and tactics to achieve successful market entry of this product
line into key strategic product areas with the objective of maximizing market penetration and
profitability.