Free Lancer Graphic Designer
Self Employee
Total years of experience :22 years, 3 Months
Senior Graphic Designer Responsibilities:
• Determine how best to represent a concept visually.
• Determine which photographs, art, or other design
elements to use.
• Develop the overall look or style of a publication, an
advertising campaign.
• Generating creative ideas and concepts to fulfill the
advertising needs of the company.
• Review and approve designs, artwork, photography, and
graphics developed by staff members.
• Develop detailed budgets and timelines.
• Working with a range of media, including photography, to
create final artwork.
• Co-corporate with the production team to finalize and
produce all the artwork required.
• Co-corporate with the marketing team to detect all the
goals required.
• Social Media Specialist Responsibilities
• Develop, implement and manage social media strategy.
• Define most important social media KPIs.
• Manage and oversee social media content.
• Measure the success of every social media campaig.
• Use social media marketing tools such as Buffer.
• Work with copywriters to ensure content is informative
and appealing.
• Collaborate with Marketing, Sales and Product
Development teams.
• Monitor SEO and user engagement and suggest content
optimization
• Provide constructive feedback
- Contribute to positioning the IKEA store as the Leader in life at home in order to maximise sales and long-term profitability. By securing the effective implementation of global solutions using my knowledge of peoples life at home and consumer buying behaviour in my market and my graphic communication design skills to adapt these to meet our needs.
- Responsible for ensuring that we communicate and visualise the uniqueness of the IKEA Brand, inside and outside the IKEA store to strengthen the IKEA brand and distance us from the competition by: communicating the IKEA Concept, our Swedish roots and unique services enabling the IKEA mechanical sales system, which is a prerequisite to fulfill the IKEA Business idea/promise of the store and for customers to buy supporting sales steering to commercial priorities.
- Work with the Service Office (SO) Communication & Interior Design (Com&In) colleagues and other functions to secure the alignment of our stores with global and national priorities within the assigned areas of responsibility.
- Lead and inspire the store Graphic Communication team to develop and implement store communication that secures one IKEA identity through a consistent graphic identity.
- Actively support the regional Graphic Communication Leader implementing the country business plan and the country Com&In plan to support the optimisation of sales and our long-term growth by:
- Using store communication to strength the connection between life at home, the needs of people living in our market and the solutions we show in all store media.
- Using knowledge of the IKEA Concept, strategic messages and the IKEA copy and visual identity to plan, create and communicate to the stores graphic solutions that support the commercial priorities and facilitate the mechanical sales system.
- To use graphic communication skills and this knowledge to provide relevant graphic communication to secure one IKEA identity.
- Creating original artwork for short and long term projects.
- Involved in designing advertisements, brochures, newspaper and magazine ads handouts, flyers,
and online graphics.
- Generating creative ideas and concepts to fulfill the advertising needs of the company.
- Working closely with the copywriter to form a productive creative partnership.
- Producing sketches to communicate ideas to the marketing team.
- Conducting creative research on projects.
- Gaining an understanding of the target audience and business that the advert is aimed at.
- Briefing other members of the creative team.
- Create designs, concepts, and sample layouts based on knowledge of layout principles and
esthetic design concepts.
- Determine size and arrangement of illustrative material and copy, and select style and size of
type.
- Meeting with clients to discuss and determine layout design.
- Develop graphics and layouts for product illustrations, company logos, and Internet websites.
- Review final layouts and suggest improvements as needed.
- Prepare illustrations or rough sketches of material, discussing them with clients or supervisors
and making necessary changes.
- Use computer software to generate new images.
- Key information into computer equipment to create layouts for client or supervisor
- Maintain archive of images, photos, or previous work products.
- Preparing all designs to be printing and make a color separation.
