EVENT MANAGER
ARABNET
Total years of experience :7 years, 11 Months
EVENT MANAGER, ARABNET, Beirut, Lebanon July 2012 - present
* Built relationships and secured hosting partners in 5 cities across the MENA region
* Sourced vendors and negotiated contracts for conference in Riyadh
* Managed a budget of $250, 000
* developed and executed flexible seating plan for various break-out sessions
*managed floorplan for key sponsors, supporting partner and participating businesses
*tracked marketing initiatives and their impact on registration numbers.
FREELANCE SOCIAL MEDIA CONSULTANT UAE, Lebanon & USA November - July 2012
* Clients ranged from start-ups to mid-sized events and workshops
* Increased engagement, audience and retweet rate through social media content
* Conducted A/B testing on Facebook ads for a financial institution
* Developed brand content and user-engagement campaigns for a local bank
* Co-managed the layout, content and objectives of (Joomla) website for a medical practice
* Implemented SEO best practices on landing pages for an ENT/cosmetic surgery clinic
BUSINESS ANALYST/SOCIAL MEDIA INTERN, BOSTON TWEETUP Boston, MA Fall 2011
Start-up specialized in event planning and social media analysis
* Restructured (Wordpress) website content to make it customer-based
* Published a report on social media reach for client: http://bostontweetup.com/2011-masschallenge-awards-bostontweetup-review/ Shared 4x more than other blog posts.
CAUSE BRANDING INTERN, CONE INC., Boston, MA www.coneinc.com Summer 2011
PR and brand communications agency specializing in CSR. Part of Omnigroup.
* Developed framework for using rewards system in hospitality sector for CSR initiatives
* Mapped ladder of customer engagement across various channels (social, website, & offline)
PROJECT MANAGER, DMG:: EVENTS, Dubai, UAE www.dmgdubai.ae 2007 - 2010
• Grew launch show by 47% and a second show by 60% during 2008 recession through increased client spend, sourcing new clients and strategic management of intl agents
• Led an internal team in lead-up to event during a phase of management change
• Implemented joint marketing programs and sponsorships for clients
* Introduced social media in marketing campaign, later adapted by VP of Design
SALES EXECUTIVE, NESTLE FOODSERVICES, Dubai, UAE 2005 - 2007.
Key account accountable for $1 million in revenues for sales to the hospitality sector in 6 emirates
• Increased sales in respective channel by 17% in 7 months by reactivating dormant accounts
* Identified niche market, grew market successfully through building strong client relationship and improving supply chain logistics to the area
* Carried out marketing initiatives for key accounts during holiday seasons
* Co-managed our participation in B2B events and trade shows
* Trained new recruits, one of which was promoted to supervisor
MANAGEMENT INTERN/SALES & MARKETING, CROWNE PLAZA BEIRUT, Beirut, Lebanon
Sales & Marketing Coordinator Sept 04 - Mar 05
* Handled several monthly weekly reports for DOSM (YTD/MTD/comp checks)
* Corresponded with various media for development of promotions
Acting Banquet Coordinator Jun-Aug 04
* Achieved above-average rate per person
* Built rapport and credibility with new clients
* Assisted F & B Manager in proposal for an innovative theme restaurant
Executive Internship Mar-May 04
* Conducted Internal Health & Safety Audit for the GM. Completed audit ahead of schedule
* Headed the Health and Safety Committee
* Was offered a permanent role in the hotel upon completion of Internship
MBA Capstone Project: Business case with Phillips Healthcare (Andover, MA)
Bachelor of Arts in Hotel Management & Tourism, February 2004 Notre Dame University - Louaize, Zouk Mosbeh, Lebanon
