Maha Al Jaadi

• Defining the strategic direction of AAW brands online presence and the execution of trading plans to deliver high impact market launches and rapid customer and sales growth.
• Brands/Sites/App Launched JYSK AAW Pharmacies Safwan AAW Home AAW Kitchens Tasawoq
• Full management of the development of the online channel, including acquisition, conversion and retention strategies and platform optimization.
• Develop and implement the online sales strategy through merchandising, NPD, promotional offers, marketing content, creative campaigns, and email calendar to continually improve CVR% and AOV.
• Develop and implement pure online players marketing strategy to build AAW growth both in terms of revenue and brand awareness/visibility across all websites. Ensure a consistent customer experience and brand message.
• Continually seek out opportunities to drive sales and margin across AAW sites and marketplaces.
• Work cross-functionally with buying, merchandising, marketing, content, and marketing teams.
• Work cross-functionally with internal web developer to enhance customer experience, define and priorities new site features and implement site updates.
• Responsible of the budget and P&L for all AAW websites.
• Analysis of sales, site performance, key metrics, all marketing channels campaigns measurable by ROI.
• Ensuring the successful execution of planned campaigns and trading calendar planning .
• Support the analyzing of the daily/weekly/monthly gross sales and site data.
• Delivering accurate data and analysis to key stakeholders in the form of trade presentations and reports.
• Understanding and responding to current online customer behavior and journeys. mahajaadi@live.com

• Ensuring all process and procedures are followed to ensure timely delivery of site updates.
• Looking for continuous improvement opportunities to maximize the customer experience.
• Maintaining up-to-date knowledge and communicating online competitor activity, utilizing information gathered to inform trade planning and site activity.

• Manage the launch and trading of William Sonoma Group brands online in UAE, KSA & Kuwait.
• Managing & driving the success of the online Categories through the effective merchandising and trading of products online for PB, PB Kids, PB Teens, William Sonoma & Dr. Vranjes in the operating markets.
• Manage online lifecycle of products and responsible for ensuring product availability on site. Ownership of data enrichment, image upload, onsite branding, data governance, product attribution and the creation of customized edits and search results.
• Accountable for category budgeted sales and margin.
• Provide daily reporting on web store sales, category performance & stock availability.
• Daily review of category sales, margin, traffic, conversion with eCommerce product merchandisers.
• Manage category contribution to sales and margin targets against budget and short term forecasts.
• Build daily and weekly business KPI reporting.
• Creating & sharing promotional plans utilizing on-site and off-site assets.
• Setup and test online promotional shopping cart rules/voucher codes in accordance with the Business SOP.
• Plan out campaigns, promotions and categories highlight on banners, and email campaigns.
• Responsible for online product range including setting up new season, and product visibility.
• Work cooperatively with key team members (development, marketing, brand)
• Business sign-off for all new projects that require technical support (IT).
• Enrich new arrivals with standardized attributes for easy filter navigation
• Build daily and weekly business KPI reporting.

• Manage third party marketplace accounts and performing daily accounts tasks such as ensuring orders delivered on time and stock control.
• Communicating with different departments such as content, supply chain, customer service and finance to manage all daily operations and secure high level of fulfillment.
• Providing technical support and training for clients to successfully manage their accounts on taw9eel.com
• Responsible for all order entry, return authorizations, issuing credits, cancellations, and all marketplace customer service issues (OTS).
• Sourcing & procuring products for flowers, chocolate, and gourmet gifts.
• Maintaining relationships with existing suppliers while seeking new ones. mahajaadi@live.com

• Handle the flow of product range listing process from merchant to web ready including process of item setup, imaging, and content acquisition.
• Planning and coordination of products for advertising and promotion by working closely with online marketing team to provide best merchandising vision on various digital marketing channels.
• Conduct continuous research on local and regional competition and searching the market for new products and ideas.

• Supervising a team of 10 telemarketers.
• Generating reports through the execution of qualitative and quantitative research questionnaires /analysis.
• Carrying out qualitative and quantitative activities for recurring such as customer satisfaction and Ad-Hoc research such as testing the concept of a new product.
• Analyzing, translating, and presenting results.

•Arranging appointments with doctors, pharmacists and hospital medical teams.
•Demonstrating / presenting products to healthcare staff including doctors, nurses and pharmacists.
•Monitoring competitor activity and competitor’s products.
•Making presentations.
•Reviewing sales performance.
•Writing reports.

•Coordination tasks
•Organizing meetings and arranging appointments
•Typing, preparing letters, presentations and reports
•Managing office budgets
•Liaising with staff, suppliers and clients
•Attending meetings with senior management