MAHAK KOTHARI

• Sales & Procurement of finished Long Products (Steel Pc Strands, Galvanized wires, Patented wires, Spring wires, Steel Wire Ropes & Hard drawn wires, ACSR etc. for Construction & fencing projects
• Trading of Wire Rods, HR coils, HR Plates, steel pipes & tubes, Galvanized coils & sheets for Structural steel projects
• Trading of API grade pipes & sheets to Oil & gas projects
• Part of the Global Strategy & development team
• Global trading of 250KT of steel products with turnover of USD 240 million & profits of USD 8.5 Million
• Customers in 40+ countries & procurement /sourcing from 10+ countries including India, China, Europe, East & South Africa etc.
• Handling team of 10 from various departments globally

• Project manager - establishing the manufacturing plant from scratch with estimated value of USD 120 million in record time.
• Branding of "Essen Steel" products, designing of logo, Catalogue, print media, website, exhibitions etc
• Sales of PC Strands, ACSR strands, spring wires, Galvanized Wires etc.
• Sales of 10KT with profit margin of USD 1.5 million
• Recruitment & training of team of 35 for various departments

Handling the GCC, Middle East and India market for the sales and marketing of infrastructure products supplies exclusively from Kiswire, South Korea.
- Products include steel LRPC Strands, steel Wire ropes for elevators, mobile cranes and ports
- Customers include major construction companies, precast and post tensioning companies, etc
- Successfully bid for the supply of Steel strands for prestigious Dubai Creek Harbour projects

 Heading the Marketing & Sales Activities in Countries - UAE, Qatar, Oman, Bahrain, Kuwait, Saudi Arabia, USA, UK, Lebanon, Egypt and other MENA countries
 Product Portfolio comprises of Low Relaxation PC Steel Strands to be used in Construction Industry.
 Scrutinizing L/C, BL’s & other documents.
 Mentoring the Sales & Marketing team by organizing sales meet, seminars, etc for development of team & self.
 Responsibilities include
- Development and implementation of sales & marketing plans and creating Brand image of company products.
- Open new sales territories and increase awareness about company products in new & untapped markets
- Formulating monthly, quarterly & Yearly sales plan to achieve company’s growth targets year on year.
- Effectively track competitor’s activities in the business & provide solutions to the management related to company’s welfare & growth if & whenever required.
 Managing operations & ensuring customer satisfaction by achieving delivery & service quality norms
 Coordinating with the Production team, Purchase Team, Logistics & transport team for smooth operation & timely completion of the Order without compromising on the quality of material
 Participating & Organizing Exhibitions, seminars & international meets to understand the market requirements & marketing the product
 Customer Base includes Construction industry giants, Precast & Post Tensioning Manufacturers, Ready-mix & Cement manufacturers, Infrastructure Contractors, Consultants, Government departments (RTA, ADNOC, Musanda, Ashghal, DOP Projects Oman), Engineering companies, Architectures etc.
 Purchase - Raw material (High carbon wire rods) with production team & planning department.
 Recruitment of new staff (Sales, Marketing, Business Development, Logistics, Purchase & Customer Service)
 Achievements -
a) Achieved sales of USD 8.5 Mln in 2012, US$ 10 Mln in 2013, US$ 16.75 Mln in 2014, US$ 22 Mln in 2015
b) Opened new sales territories in Kuwait, Oman, Iraq, Egypt & Lebanon
c) Recruited my own team and trained them to perform & achieve their targets.