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Mahdi Bigdeli, Founder & Head of Product

Mahdi Bigdeli

Founder & Head of Product·Instaflo.ca

Canada

Master's degree, Business Administration (MBA)

Work experience

Total years of experience: 22 years, 3 months

Founder & Head of Product

May 2024 - Present

Instaflo.ca

Toronto, Canada Remote

May 2024 - Present

A GenAI product that turns a single prompt into a full set of channel-ready professionally designed social posts.
• Owned the product end to end and led the team delivering it — from problem discovery through roadmap, pricing, and a
weekly loop of user interviews, prompt instrumentation, and NPS that kept the backlog pointed at what converts. Now at
hundreds of users.
• The business plan came before the code: who its for, how its priced, the unit economics, and the route to market. From
plan to a live, productivity-boosting product on an accelerated time frame.
• Owned the architecture end to end — a prompt-orchestration pipeline routing across Claude, GPT, and Gemini, tied into
third-party tools for brand-consistent posts across channels and languages. Led the build hands-on: directed the team and AI
tooling (Codex, Cursor, Claude Code) while closely controlling and monitoring the codebase — reviewing and correcting the
Python where it matered and steering the AI tools in the right direction through advanced prompt engineering.
• One design rule held throughout: a single prompt in, channel-ready posts out. The UX bends around how people actually
work, not the other way around.
• Generation consumed about 30 hours a week; reworking the process around Instaflo gives the average user those hours
back.
• Owned growth strategy end-to-end — directing and personally executing across SEO, organic LinkedIn, and direct outreach
— and making the key calls on positioning, customer acquisition, and pricing.

Company industry:
Software Development
Job role:
Information Technology

Founder, AI Strategy & Transformation Leader

March 2022 - Present

AiLenz

Toronto, Canada Hybrid

March 2022 - Present

AI-centred strategy, transformation, and agentic-AI delivery for clients from startups to large enterprises across financial services, legal,
and tech — making AI a competitive advantage, not another cost center.
• Ten-plus clients — an insurance brokerage and a legal-immigration firm among them — engaged AiLenz to move GenAI from
pitch to production; one lifted revenue 200%, others delivered steady cost-out.
• Most AI pilots stall as proof-of-concepts. Tying every roadmap to a specific value pool changed that — more than 90% of the
use cases we scope actually reach production.
• Led delivery of a legal-immigration firms entire customer-facing presence as one agentic workflow — intake, qualification,
content, and follow-up, all running live instead of siting in a demo.
• Designed and built AiLenzs self-serve AI-readiness assessment — a 30-minute online diagnostic giving a company an instant
readiness score, a ranked shortlist of high-impact priorities, and a phased implementation timeline; it productizes the
consulting discovery phase into a scalable, always-on asset that also drives the firms pipeline.
• Across marketing, sales, customer ops, and back-office finance, agentic-AI and RPA workflows absorb the recurring manual
work that used to eat headcount — driving substantial operating-cost savings with sharper quality and speed, and earning
back their cost inside a year.
• Hands-on with the full stack — Claude, GPT, Gemini, Copilot, Bedrock, Vertex, n8n, LangChain, Codex, Cursor — not directing
it from a distance.
• CIOs, COOs, and CDOs lean on AiLenz to work out how AI actually fits the org: the Center of Excellence, who owns what once
agents take the busywork, model-risk governance, and the change plan that makes it stick.
• Nothing ships without a risk register, a data-handling policy, and an ROI scorecard revisited with sponsors each quarter.
Responsible AI here means measurable — or it doesnt go live.

Company industry:
Management Consulting
Job role:
Information Technology

Founder & Sr. Project Manager

March 2018 - Present

Sardonyx Consulting Inc.

Toronto, Canada Hybrid

March 2018 - Present

A management consulting practice delivering project and program management, strategic planning, IT solution strategy, vendor
management, and process transformation for financial-services and enterprise clients — Source-to-Setle, sourcing and procurement,
and Operational Excellence (Lean Six Sigma).

Company industry:
Management Consulting
Job role:
Consulting

Sr. Management Consultant, Sourcing & Procurement

July 2019 - September 2021

CIBC

Toronto, Canada

July 2019 - September 2021

Source-to-Setle, sourcing and procurement, and process transformation for CIBC.
• Source-to-Contract Process Improvement: improved time-to-market by 80% for certain contract categories; offloaded 100+
contracts/year from sourcing to lower-cost resources, freeing the sourcing team for strategic deals.
• Source-to-Setle Strategic Solution: program-managed a hybrid PMLC + Agile + LSS DMAIC delivery to monitor, report, and
analyze contract compliance and off-contract spend.

Company industry:
Banking
Job role:
Purchasing and Procurement

Process Manager, Print Production

March 2018 - June 2019

Capital One

Toronto, Canada

March 2018 - June 2019

Operational excellence and print-production transformation for Capital One.
• Operational Excellence (address-accuracy redesign): managed 3 external vendors + 2 cross-functional internal teams;
delivered $800K annualized savings.
• Print Production Cycle Time: improved cycle time by 40% (133% of the 30% target) using combined LSS and PMLC
techniques; implemented a dynamic process FMEA aligned with the banks GRC framework. As team manager, owned a
$7.5M budget and led and coached the print-production team.

Company industry:
Banking
Job role:
Management

Head of Process Transformation Department

December 2016 - February 2018

Holland Bloorview Kids Rehabilitation Hospital

Toronto, Canada

December 2016 - February 2018

Led a portfolio of strategic process improvement projects with the PI Steering Commitee.
• In-Patient Nursing Scheduling: $300K administrative savings; 10% reduction in active nurses via more-efficient scheduling.
Led RFQ → capital-budget proposal → RFP → vendor selection → implementation.
• Appointment Services Process Improvement: gathered input from 200+ touchpoints across 5 stakeholder groups;
recommended 42 action plans in 5 categories (CPM format); led AODA compliance.
• HR & Payroll Process Improvement: improved pay-cycle by 50% on average; boosted stakeholder satisfaction by 80% across
HR and Payroll teams.

Company industry:
Other Healthcare Services
Job role:
Management

Process Improvement Project Portfolio Manager

August 2015 - December 2016

Toronto Central LHIN (TC-CCAC)

Toronto, Canada

August 2015 - December 2016

Clinical Morning Rounds: 70%+ improvement in care-coordinator time spent on rounds via a full quality-improvement cycle. Corporate Complaint Management Strategy: brought regular and complex complaints down to the provincial SLA benchmarked by the Ministry and Health Quality Ontario. Led process mapping, gap and root-cause analysis, future-state design, and stakeholder engagement using Lean Six Sigma.

Company industry:
Other Healthcare Services
Job role:
Management

Sr. Project Manager, Operational Excellence

August 2013 - June 2015

Unilever Canada Inc.

Toronto, Canada

August 2013 - June 2015

• Supply Chain Reporting & Dashboard: $10M+ revenue uplift from improvements in forecast accuracy / bias and seamless
pull-access to KPIs across supply-chain systems; accelerated decision-making at all management levels.
• Demand Planning Process Improvement: 20% planner-time savings plus measurable forecast-accuracy gains, leveraging LSS
DMAIC end-to-end on SAP data.

Company industry:
Manufacturing
Job role:
Logistics and Transportation

Senior Consultant & Project Manager (Earlier Career)

February 2004 - July 2013

Radix MC · Vancouver Coastal Health · Best Buy Canada

Vancouver, Canada

February 2004 - July 2013

Earlier career in management consulting and analysis. Sr. Project Manager at Radix Management Consulting — Balanced Scorecard strategic planning for a power-distribution company and lean-management deployment. Senior Management Consultant at Vancouver Coastal Health Authority — built a dynamic 20-year capital-planning financial model with scenario analysis across 50+ factors for executive capital decisions. Earlier roles: Sr. Financial Analyst at Best Buy Canada and ERP Sr. Consultant at Computer Works Solutions.

Company industry:
Management Consulting
Job role:
Consulting

Education

University of British Columbia

May 2007

May 2007

Master's degree, Business Administration (MBA)

Canada

Institute for Research in Planning and Development

June 2000

June 2000

Master's degree, Economics

Iran

Sharif University of Technology

January 1996

January 1996

Bachelor's degree, Electrical Engineering

Iran

Skills

IT Strategy
Expert
IT Strategy
Expert
Strategic Planning
Expert
Strategic Planning
Expert
Strategic Business
Expert
Strategic Business
Expert
Business Development
Expert
Business Development
Expert
Lean Sigma
Expert
Lean Sigma
Expert
Stakeholder Relations
Expert
Stakeholder Relations
Expert
Team Building
Expert
Team Building
Expert
English
Expert
English
Expert
Project Management
Expert
Project Management
Expert
Investment Advisory
Expert
Investment Advisory
Expert
Artificial Intelligence
Expert
Artificial Intelligence
Expert
AMERICAN SOCIETY FOR QUALITY ASQ CERTIFIED
Intermediate
AMERICAN SOCIETY FOR QUALITY ASQ CERTIFIED
Intermediate
BUSINESS TRANSFORMATION
Intermediate
BUSINESS TRANSFORMATION
Intermediate
COMPUTER AIDED MANUFACTURING
Intermediate
COMPUTER AIDED MANUFACTURING
Intermediate
ECONOMICS
Intermediate
ECONOMICS
Intermediate
ELECTRICAL ENGINEERING
Intermediate
ELECTRICAL ENGINEERING
Intermediate
MASTER OF BUSINESS ADMINISTRATION MBA
Intermediate
MASTER OF BUSINESS ADMINISTRATION MBA
Intermediate
PLANNING
Intermediate
PLANNING
Intermediate
PROJECT MANAGEMENT INSTITUTE PMI METHODOLOGY
Intermediate
PROJECT MANAGEMENT INSTITUTE PMI METHODOLOGY
Intermediate
RESEARCH
Intermediate
RESEARCH
Intermediate

Social profiles

Personal Website
Personal Website

Languages

English

Expert

Arabic

Intermediate

Memberships

Project Management Institute

Member

July 2015

American Society for Quality

Member

October 2015

Training and Certifications

Certifications
Master Certificate in Operations Research
Advanced Leadership Presence & Public Speaking
Advanced Agile
ITIL Certified
PMP, PMI #1826163
Lean Six Sigma Black Belt (CSSBB), ASQ #15648
Advanced Agile (Scrum/Kanban)
Continuing Professional Development
Jan 2019
Master Certificate in Operations Research
Canadian Operations Research Society
Jan 2012
Advanced Leadership Presence & Public Speaking
University of Toronto
Jan 2017
ITIL Foundation Certified
AXELOS / PeopleCert
Jan 2020
Project Management Professional (PMP)
Project Management Institute (PMI)
Aug 2015
Lean Six Sigma Black Belt (CSSBB)
ASQ (American Society for Quality)
Oct 2014

Hobbies and interests

Tennis

Played Tennis in upper intermediate level for 20 years.

Singinig

Performed in a venue in front of more than 800 people as solo Vocal.