General Manager
Optimized Home Trading
Total years of experience :28 years, 8 Months
• Manage and direct overall business operations related to different types of business activities under the mother company with P&L responsibility including sales, marketing, business development, technical services and team management.
• Develop and execute effective sales and business development plans in line with the overall business strategy and identified new sales and business opportunities, contributing to bottom-line growth.
• Develop and implement strategic business plans to promote the attainment of business goals; ensure that the company has the adequate and suitable resources to complete all operations.
• Develop new business with existing clients and identify areas of improvement to exceed sales quotas; identify opportunities within the region and collaborate with sales teams to ensure growth attainment.
• Conduct market research and competitive analyses to stay on top of market trends and competitive offerings; revise business development strategy based on the collated and analyzed marketing data.
• Prepare a comprehensive company budget in coordination with Finance Head and perform periodic budget analyses to ensure compliance with the set budget.
• Evaluate the business opportunities proposed by possible local and/or overseas business partners; negotiate with possible partners the terms and conditions of the business opportunities to enhance the company stance.
• Analyze, study, evaluate and prepare new partnerships and joint venture agreements and contracts.
• Create initiatives to take advantage of market opportunities, reduce operational threats, prevent business risks, and maximizes core strengths.
• Identify and implement necessary changes to enable the business to perform to its optimum ability.
• Oversee all areas of the business, implement operational changes and deliver measurable improvements.
• Provide leadership to a large team to keep them aligned with the company objectives; hire, train and evaluate new employees, and ensure that the company is on track to meet its financial goals.
• Led, directed and managed overall business operations including showrooms, indoor and outdoor sales, wooden fabrication, aluminum products factory, home appliances factory, hospitality business, customer service and procurement.
• Developed and executed cost-effective strategies and operating plans focused towards business growth and profits.
• Scanned, identified and capitalized on business growth opportunities, promoted the company products, provided clients with product information to secure more business and gathered new contacts from existing client-base.
• Conducted extensive market research to understand the market dynamics, analyzed competitor moves to generate market-share metrics and developed plans to capture market share for kitchen cabinets, wardrobes, and wooden doors.
• Gathered market and customer information to enable negotiations regarding variations in prices, delivery and customer specifications to the management.
• Built and maintained healthy business relations with customers/key accounts to ensure sales growth; identified market opportunities, potential new markets and opportunities to ensure business sustainability.
• Planned and conducted events through exhibitions, direct communications, and meetings & seminars.
• Supervised the design and fit-out works of company's new showrooms and HQs as well as other public (governmental) and private sector projects such as towers, private villas, palaces, hotels and commercial & residential projects.
• Developed and implemented company policies and procedures, ensured that company policies and legal guidelines are communicated at all level in the company and followed at all times.
• Oversaw staff recruitment, selection and training programs to fuel fulfillment of human capital development objectives; arranged professional development programs & performance appraisals to maintain high job satisfaction.
• Focused on creating an environment that promotes great performance and positive morale; motivated subordinates, encouraged employee engagement and trained a high performing managerial team.
• Steered overall operations of the Fine Art Wood Factory including technical issues, sales, factory, customer service and procurement with P&L accountability.
• Handled end-to-end operational, technical & administrative processes, with production, installation & post-sales services.
• Directed the sales and business development activities to enhance the company’s annual revenue and exceed sales quota; monitored sales performance and ensured sales and marketing activities are in accordance with the business objectives.
• Driven marketing activities including devising effective marketing strategy, prospecting, identifying and targeting new business, and managing customer relations to generate new business.
• Planned, supervised and managed the technical procedures & processes, including specific review and specification planning; prepared and reviewed design and shop drawings.
• Prepared, reviewed and approved price estimates highlighting the breakdown, optimization and cutting list.
• Coordinated with cross-functional teams for better output in managerial, operational and logistical aspects.
• Monitored the quality control procedures of the production, prepared QC inspection reports and corrected any non- conformity appearing in them.
• Coordinated with all contractors and subcontractors to ensure work completion within the time frames; monitored their performance with regards to approved standards, quality standards, etc.
• Reviewed supplier’s quotations and submittals and compared them with the approved specifications considering the supplier’s company profile and prequalification.
• Conducted the periodic site visits and technical meetings to evaluate the work progress; supervised the final handover process; followed up and analyzed technical reports, progress reports and financial reports.
• Reviewed and approved suppliers’ and contractors’ payments and retentions.
• Efficiently led and managed the interior design office and design & fit out works (commercial and residential projects).
• Responsible for acquiring and fulfilling interior decoration and fit out projects covering all the work related aspects including design and drawing, tendering, quotation and pricing, planning, execution, supervision and customer care.
• Managed overall business operations including developing strategic business plans, implementing company policy, controlling finance and building an effective team.
• Set all company policies and procedures, and ensured they are communicated and followed at all times.
• Developed and maintained long term and healthy business relationships with stakeholders and business partners to best serve the goals of the organization.
• Researched and analyzed industry, market, and competitors to make informed strategy decisions; made key decisions to ensure profitable operations.
• Delegated responsibilities to team members including executives, supervised their work, and provided guidance and motivation to drive maximum performance.