Assistant Branch Manager / Sales & Service Manager
United Arab Bank
Total years of experience :18 years, 10 Months
Driving Sales Volumes through a large team of sales representatives.
Communicate effectively with team, peers, and supervisors & cross functional teams.
Formulate sales strategies basis data analysis
Budget Manpower requirement, Facilitate Hiring & Training of the budgeted manpower.
Achieve Sales numbers within the cost of acquisition target.
Ensure compliance and other statutory requirements in his area of operation.
Monitor Sales Executives efficiency in terms of productivity
Track Application from end to end from dispatch till Decision.
Ensure customer acquisition as per the sourcing mix
keeping a check on all policy changes, marketing offers. Keeping communication flow of changes to team.
Carrying out the training sessions for sales employees about the benefits and features of Bank’s Retail Banking Products like - Credit Cards Personal Finance/ Payroll Account.
Ensure services carried out to all customers regardless of segment are up to level of customer satisfaction.
• Direct responsibility for achieving Revenue target set and agreed with the Management.
• Prepare yearly business plan with updated forecast and conduct monthly variance analysis.
• Spearheaded and started the Department from scratch. Established systems, policies and procedures.
• Establish accountability and authority limits for subordinate staff and monitor their performance in execution of sales and service plans, and Bank’s objectives, taking corrective action where warranted.
• Responsible for acquiring, growing and strengthening of Banking Relationships through effective relationship management, with special focus on identifying individual Customers and assuring Long-Term Business Relationship through the analysis and fulfilling of customer’s needs, with an aim to meet the budgeted volumes and ensure adherence to Banks Policies, ethics and code of conduct.
• Generate new business to achieve defined sales targets and assist the team members in marketing the retail banking products to achieve the assigned targets.
Ensure that the service standards of the Bank are met and maintained and no undesirable business is sourced.
• Recruit, train and motivate dynamic employees for optimum operations in order to achieve the sales and service objectives of the bank
Provided leadership and direction to a team of 10 subordinates responsible for managing the complete sales and service operations functions of the Branch of this leading Bank by ensuring all operational activities are carried out within the stipulated frame-work of policies and procedures. Reported to the Sales & Services Manager.
Scope of responsibility includes coordination and control of branch sales and service operations team, development, implementation, and maintenance of sales & service management strategies to control and monitor the - business, sales, and marketing activities; performance improvement in human resources of the team; processes to capture cost reductions; training and development of sales & service team; market analysis and evaluation; Central Bank Regulatory Compliance.
Defined department goals and objectives and ensured communication to employees.
Responsible for promoting Bank's Retail Banking Products such as and not limited to - Credit Cards / Personal Loans / Payroll Accounts and cross-selling of other Banking products Foreign to existing and new customers both individuals / corporate walk-in-customers.
Ranked among the top 3 customer Sales Team Leaders in the category of Highest Value Sales Performance for the year 2005 - 2006- 2008
• organizing sales visits
• demonstrating and presenting products
• establishing new business
• maintaining accurate records
• attending trade exhibitions, conferences and meetings
• reviewing sales performance
• negotiating contracts and packages
• aiming to achieve monthly or annual targets.
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