Retail Business Development Manager
Alesayi Group of Companies
Total years of experience :22 years, 6 Months
• Responsible for developing ARCO (Alesayi Retail Company) Strategic & Operational in all angles for better results in the existing business and to expand with profitability and set the base to add more brands in the future.
• Analyses of the weakness and strength of each division of ARCO and prepared action plan to drive the operation process and implementation from good to better.
• Setting up new policies for the sales transaction as end to end starting from building the sales plan, ordering, receiving the stock till the end consumer for both B2B and B2C with proposed reports, that also added value for the cashflow control in both account receivables and payables.
• Supported the corporate to establish credit management control policy and apply it to the existing business through educating the finance team and the operation team as well.
• Helped in establishing profit center for each division in the business plan and reorganized the costs center overall and advised the focus areas of improvements.
• Offered solution for the aging stock and proposed different reports with KPI’s for stock management.
• Worked closely with the marketing department and changed the language of communication to
planning with a marketing calendar for each business that ensure marketing actions are in line with each business needs
• Finance operation analyses were part of my interest that I added value through educating the team handling retail business, and added more to their soft skills
• Prepare budget based on scope of work and resource requirements
• Track project costs in order to meet budget
• Develop and manage a detailed project schedule and work plan
• Monitor progress and make the adjustments as needed
• Measure project performance to identify areas for improvement
• Managed the business expansion of adidas stores from 9 stores in 2009 to more than 60 by 2018 and other brands as well to reach around 7000 SQM selling space
• Rearranged the operational set up across people, policy & procedure to meet business expansion and established the retail operation manual including the development of the overall reports to track the daily, weekly, monthly of business performance
• Shaping the chain of store profiles with opening new stores, relocation, closures, based on evaluation of store concepts, consumer behavior, real estate development and Net sales and bottom-line performance with new store gradings.
• Collaborated closely with the Franchisors in establishing the brand standards and shared operation best practices.
• Created employee loyalty program for people development and rewards that helped in employees turnover
• Supervised the entire scope of recruitment, training of retail employees, including the Saudiasation and feminization programs
• Managed the P&L and responsible for change management driving the business across different levels to focus on profit and retail KPI’s such as conversion rate and Average Transaction Value.
• Evaluating the setup of the ERP system for the business unit to improve efficiency and effectiveness.
• Building the merchandising and buying team from scratch that Improved stock turn from 1.7 in 2009 to 3.01 in 2015
• Led the business through the downturn since 2016 via management of costs, inventory clean up and shaping the chain as well as setting up for future expansion.
• Rewarded for delivering the most profitable division in the company in 2014 & 2015
• Developing the franchisee customers by adopting and applying the brands standards and the retail best practices from the franchisor to the franchisee
• Assist and guide the franchisee customers during the preselling based on the customer profile for each franchisee
• Manage the communication between both parties to ensure product availability and funds through the franchisor trade terms
• Assist the Franchisee customers identifying the right locations for the brand and number of units to open per year based on signed Franchisee customers
• Ensure that the Factory outlets are in line with adidas standards (product variety, retail intro dates…etc.) and procedures and the sales process are managed in accordance with the adidas objectives, vision and mission
• Follow up on the daily sales achievements compared to target as well as overseeing the stock situation to limit the risk on the stock and the slow moving and advise the proper action needed
• Managing the entire communication from the FO’s to the head office
• Organize and plan product transfers from brand stores to the factory outlets and follow the stock level
• Prepare and shares with the management the category and products sales wise in order to improve the FO’s sales performance and prepare promotions strategy throughout the year
• Managing the staff (Shift Schedule, Training and Development, Motivation)
• Coordinating with the marketing department and customer service and finance as well as the HR
• Ensuring that the shop staff discipline is maintained
• Forecasting and placing orders, planning deliveries, inventory control and clearance program.
• Setting the monthly targets and sales plan in order to achieve targets
• Managing the staff (Shift Schedule, Training and Development, Motivation)
• Leading the staff to achieve the adidas objectives, through understanding the mission and vision of the
brand
• Managing the entire communication from the store to the brand HO including the marketing department to implement brand concepts, merchandising. and support the franchises for product selection as well as the product flow to the store.
• Making sure that the store is a replica of our own adidas stores in the region.
• Providing Quality Customer Service and recommend the right products to customers through product knowledge awareness in line with the brand vision and mission
• Reporting to the store manager the best moving and slow-moving items
• Supporting the team achieving the daily monthly target
• Maintain the store image through adopting the visual merchanting standards applied by the brand
Online Certificate