Founder
Beirut Circle SAL
Total years of experience :26 years, 5 Months
Lebanon’s leading loyalty card dedicated to hospitality, entertainment, education and beauty care
Set up loyalty program that succeeded to include 26, 000 members from year 1
Designed the loyalty program appealing to the needs of service providers in Hospitality, Entertainment, Beauty cares and other services’ needs
Recruited shareholders and established the company
Recruited and trained management and staff
Established the company sales operating procedures through all channels and operated it until maturity
Direct Sales
Telesales
Corporate Sales
Points of Sales network
online
• Recruited & trained everyone on board
• Set up the marketing strategy and campaign - Great awareness already in the Lebanese market
• Signed collaboration and support agreements with the Federation of Chambers of Commerce, the MEA, the Syndicate of Restaurants, Syndicate of Hotels and syndicate of travel & tourism agencies.
• Collected market feedback and adapt the strategies accordingly
Develop Dubai office, Direct Sales teams and Media Agencies handlers
Set up Commercial strategy, market entry plans, pricing, media kits, marketing segmentation & training materials
Recruit & train sales management and sales executives
Set targets, commissions and incentive schemes
Leading the sales and operations teams to achieve set targets
Management for key accounts & Media agencies
New Group Project general management
General Manager / Commercial Director - June 2013 -Present
The National / marketplace - Dalil Al Etihad Dubai
Commercial Features of Leading Arabic & English Daily Newspapers in UAE -Al Etihad & The National
* Develop Dubai office, Direct Sales teams and Media Agencies handlers
* Set up Commercial strategy, market entry plans, pricing, media kits, marketing segmentation & training materials
* Recruit & train sales management and sales executives
* Set targets, commissions and incentive schemes
* Leading the sales and operations teams to achieve set targets
* Management for key accounts & Media agencies
* New Group Project general management
General Manager - July 2011 till November 2012
Jashanmal National Group, (Media / FMCG Wholesale, Distribution & Retail)
A large conglomerate operating in various businesses in the Gulf engaged in wholesale, distribution and retail business - My division consists of Wholesale, Distribution and retail business in UAE, Kuwait & Bahrain
* Manage imports from EU, USA and re-distribution in Gulf countries
* Manage distribution through all channels; Wholesale, Retail, Subscriptions, Bulk and Mass
* Warehouse management
* Manage Marketing campaigns (Below the line activities)
* Manage wholesale business with major best-selling retailers in the region
* Manage franchised retail stores in GCC (Relay stores)
* Control the retail stores KPI and work on optimizing revenues
* Develop new businesses and new revenue streams
A large conglomerate operating in various businesses in the Gulf engaged in wholesale, distribution and retail business - My division consists of Wholesale, Distribution and retail business in UAE, Kuwait & Bahrain
Manage imports from EU, USA and re-distribution in Gulf countries
Manage distribution through all channels; Wholesale, Retail, Subscriptions, Bulk and Mass
Warehouse management
Manage Marketing campaigns (Below the line activities)
Manage wholesale business with major best-selling retailers in the region
Manage franchised retail stores in GCC (Relay stores)
Control the retail stores KPI and work on optimizing revenues
Develop new businesses and new revenue streams
Founder - Dec 2011
Beirut Circle SAL
Lebanon's leading loyalty card dedicated to hospitality, entertainment, education and beauty care
* Set up loyalty program that succeeded to include 26, 000 members from year 1
* Designed the loyalty program appealing to the needs of service providers in Hospitality, Entertainment, Beauty cares and other services' needs
* Recruited shareholders and established the company
* Recruited and trained management and staff
* Established the company sales operating procedures through all channels and operated it until maturity
* Direct Sales
* Telesales
* Corporate Sales
* Points of Sales network
* online
• Recruited & trained everyone onboard
• Set up the marketing strategy and campaign - Great awareness already in the Lebanese market
• Signed collaboration and support agreements with the Federation of Chambers of Commerce, the MEA, the Syndicate of Restaurants, Syndicate of Hotels and syndicate of travel & tourism agencies.
• Collected market feedback and adapt the strategies accordingly
A- General Manager - DAR ALBALAD MEDIA GROUP Dec 2008 - June 2011
Comoro Gulf Holding, Comoros Islands
- Launched and ran 5 Media companies in Comoros (Operations, Marketing, Sales, Distribution)
* Al Balad Daily Newspaper
* Waseet free Weekly Classified
* Layalina Monthly Magazine
* Concord Outdoor Company
* Quadre printing House
- Manage & operate Investment conventions Management for Comoros Islands in Kuwait and Qata
A leading Publishing & Media group operating in MENA, Africa & East Europe publishing Classified Newspapers, Daily Newspapers, Weekly & Monthly magazines. (Al Hayat KSA, Al Balad, Waseet, Layalina, Gala, Marie Claire, ..) (Media FMCG Sales & Distribution) - 14 countries / 40 branches
- Launched and ran 5 Media companies in Comoros (Operations, Marketing, Sales, Distribution)
Al Balad Daily Newspaper
Waseet free Weekly Classified
Layalina Monthly Magazine
Concord Outdoor Company
Quadre printing House
- Manage & operate Investment conventions Management for Comoros Islands in Kuwait and Qata
AWI Group: 1998-2011
A leading Publishing & Media group operating in MENA, Africa & East Europe publishing Classified Newspapers, Daily Newspapers, Weekly & Monthly magazines. (Al Hayat KSA, Al Balad, Waseet, Layalina, Gala, Marie Claire, ..) (Media FMCG Sales & Distribution) - 14 countries / 40 branches
8. Waseet AlJahra, Kuwait, 2007
9. Establishment of Operations Development Department (PMO) - Head Office, 2006
B- Group Operations Development Director
January 2006 - Dec 2008 AWI Group, Dubai Media City
Main Job Description
* Develop Turnkey companies for various Media & Business projects (Franchise and Corporate)
* Explore new potential markets & conduct market surveys
* Extract Key Success Indicators and set up feasibility studies / Business Plans
* Plan & Manage the launch project plans
* Follow up on companies establishment, Trade Mark registration and getting the required trade licenses
* Supply Chain Management and Contracts Management
* Set up Commercial and distribution strategies, market entry plans, pricing, media kits, marketing segmentation, training materials
* Recruit & Train sales and distribution management
* Set targets, commissions and incentive schemes
* Deal with major key accounts
* Keep communication with franchisees and all stakeholders
* On-going Monitoring team's performance and motivate them to reach targets
Main Achievements
1. Istanbul Project, Turkey 2009
2. Waseet Warsaw, Poland, 2008
3. Waseet Muscat, Oman, 2008
4. Waseet Lagos, Nigeria, 2008
5. Cyprus Project, 2007
6. Waseet Hael, KSA, 2007
7. Waseet Upper Egypt, Egypt, 2007
A leading Publishing & Media group operating in MENA, Africa & East Europe publishing Classified Newspapers, Daily Newspapers, Weekly & Monthly magazines. (Al Hayat KSA, Al Balad, Waseet, Layalina, Gala, Marie Claire, ..) (Media FMCG Sales & Distribution) - 14 countries / 40 branches
Main Job Description
Develop Turnkey companies for various Media & Business projects (Franchise and Corporate)
Explore new potential markets & conduct market surveys
Extract Key Success Indicators and set up feasibility studies / Business Plans
Plan & Manage the launch project plans
Follow up on companies establishment, Trade Mark registration and getting the required trade licenses
Supply Chain Management and Contracts Management
Set up Commercial and distribution strategies, market entry plans, pricing, media kits, marketing segmentation, training materials
Recruit & Train sales and distribution management
Set targets, commissions and incentive schemes
Deal with major key accounts
Keep communication with franchisees and all stakeholders
On-going Monitoring team's performance and motivate them to reach targets
Main Achievements
1. Istanbul Project, Turkey 2009
2. Waseet Warsaw, Poland, 2008
3. Waseet Muscat, Oman, 2008
4. Waseet Lagos, Nigeria, 2008
5. Cyprus Project, 2007
6. Waseet Hael, KSA, 2007
7. Waseet Upper Egypt, Egypt, 2007
8. Waseet AlJahra, Kuwait, 2007
9. Establishment of Operations Development Department (PMO) - Head Office, 2006
C- Group Distribution Director - (Media FMCG) (Jan 1999- Jan 2006) (Based in Beirut)
Main Achievements
1. Developed Al Waseet Group Circulation and distribution system
2. Applied successfully concepts of KBI, KPI, quality control, area management and shared services and geo-marketing
3. Transformed paperwork, workflow & reporting system into customized & dynamic IT solution
4. Created regional data bank administration unit within Head Office
5. Upgraded the circulation departments organization charts, units, job descriptions & workflow thus maximizing productivity with same resources ( Call Center, Direct Sales, Distribution)
6. Managed Regional Key Account sales
7. Set up the field sales strategies ( structure, market segmentation, targets & commissions scheme)
8. Set a Standard Operating Procedures Book (SOP) for Circulation & Direct Marketing
9. Set an adequate reporting system to measure the group's KPIs
10. Planned and executed opening of 8 Waseet Branches Circulation Departments
11. More than 68 Quality Control visits and expansion missions to operations
Main Achievements
1. Developed Al Waseet Group Circulation and distribution system
2. Applied successfully concepts of KBI, KPI, quality control, area management and shared services and geo-marketing
3. Transformed paperwork, workflow & reporting system into customized & dynamic IT solution
4. Created regional data bank administration unit within Head Office
5. Upgraded the circulation departments organization charts, units, job descriptions & workflow thus maximizing productivity with same resources ( Call Center, Direct Sales, Distribution)
6. Managed Regional Key Account sales
7. Set up the field sales strategies ( structure, market segmentation, targets & commissions scheme)
8. Set a Standard Operating Procedures Book (SOP) for Circulation & Direct Marketing
9. Set an adequate reporting system to measure the group’s KPIs
10. Planned and executed opening of 8 Waseet Branches Circulation Departments
11. More than 68 Quality Control visits and expansion missions to operations
* MBA, Project Management, Atlanta University, Dubai Campus, Sept 2012 (graduation)
* Circulation Audit, BPA Worldwide, CNN Building, Media City, Dubai, April 2007
* PMP Certificate (Project Management Professional), Cambridge University, Dubai, 2007 Certified Education
* Management skills for Distribution Managers, Sadat Academy, Cairo, 9/10/2003