Social Enterprise Director
Jordan River Foundation
Total years of experience :31 years, 1 Months
Kama Local Gourmet is a premium authentic universal brand dedicated to sourcing, packaging and promoting the finest of Jordanian - and ultimately Middle Eastern - specialty foods. Kama is committed to becoming the leading brand for specialty foods from Jordan, and ultimately, the Middle East. The company prides itself on supporting local delicacies, providing access to unique Middle Eastern flavors to a customer base of food lovers, curious travelers and global dreamers through Empowering Women in Rural Areas.
Piloted a USAID LENS Grant in testing the Micro Franchising. Through the support of the USAID Jordan Local Enterprise Support Project (LENS), Kama Local Gourmet developed a scalable supply-side micro-franchising system whereby all locally sourced items for Kama are supplied through a network of pre-approved micro-franchisees, who are trained, supplied with operating procedures and monitored through rigid quality assurance measures.
Kama signed micro-franchising agreements with eleven micro-franchisees from East-Amman (Al Mugablain), where all 11 women are qualified to produce Kama’s artisanal food products in Kama’s ISO & HACCP certified production kitchen. Business creating flexible employment opportunities while fueling local economic development in underserved communities, and empowering local women.
Leading the Operations for the Company’s 5 key brands: Cinnabon, Seattle’s Best Coffee, Carvel, Schlotzky’s, Moe’s and Auntie Anne’s with an overall budget of $10M across the Middle East, Africa, Pakistan, and Eastern Europe. Successfully grew the business by 40% over 9 year period thus far. Reporting to VP of Operations.
Key Responsibilities:
Strategic Alignment and Prioritization
Franchise On-boarding and New Location Openings
On-going Franchise Monitoring and Support
Product Innovation and On-going Quality Assurance
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Key Responsibilities:
•Managed the company’s operational and managerial functions and activities.
•Ensured operational alignment and compliance with the company’s growth strategy
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SST is a family owned company appointed as the local agents for the following multinational companies in the FMCG field, with an annual turnover of above $3M.
• Cadbury Int.
• Agfa Gevaert
• Unilever
• Dewar’s
• Max Factor
• Olympus Cameras
Key Responsibilities:
• Manage daily distribution channels with the sales team.
• Initiate and monitor marketing and PR activities.
• Manage and control departmental expenditure within agreed budgets.
• Monitor stocks and GP results.
• Manage HR and staffing issues.
I am a volunteer in Injaz, where we are trained regularly by their staff to prepare us for giving lectures at the Jordan University. I have giver three different courses through three semesters.
General Certificate of Education (G.C.E)