Assistant Marketing Manager
ZAD HOLDING
Total years of experience :12 years, 4 Months
- 360 degree marketing and Branding for the Company
- Closing monthly BTL trade inputs with central trade marketing team and designing the trade promotions to suit the region /
- Custodian of all trade loyalty / visibility programs in the region for Traditional Trade and Modern Trade
-Developing content for all the marketing collaterals
- Manage Product launches and sales briefings for new product communication.
- Worked with PR partners to improve and increase media coverage
- Promotions Planning throughout the year and ensuring execution
- Ideation, concept development and execution for marketing events, samplings sponsorships
- Monthly budget planning and prepare reports to measure the ROI of marketing programs
Inclusive of Maharashtra, Goa, Madhya Pradesh, Chhattisgarh and Gujarat
Key Deliverables & Achievements:
•OPS(Scheme) Plan Closure with Category
•Handling SKU schemes for various divisions; EDLP, STPR’S, TPR’S and QPS.
•Achieving optimum sales potential in each category by scheme structuring and providing support to SKUs that need support.
•Preparing the monthly final scheme communication report and sharing with the respective teams for further implementation.
•New Launches
•Closely estimating the requirement of a new SKU for each depot for the Launch.
•Handled various SKU launches by determining factors of the launch like identifying the set of outlets for publishing, Amount of SKU to be sold basis surrogacy packs etc.
•Projecting launch targets for each territory and ensuring that 60% of primary sales are done in first 10 days to drive the launch and market placement of the product.
•Demand Forecasting N-40 for Personal Care Division
•Demand forecasting of each SKU for the depot, based on trends with 95% accuracy levels (best in the country across 5 branches
•An estimate for each SKU was built considering the seasonality, scheme factor and its growth trend, that lead to achieving the best ever winter sku loading in 2014.
•DLSG-Distribution Led Share Gain
•Identifying SKU’s that need support in various markets to increase VWD and hence gain Market Share
•Accurately identifying outlets to publish packs which would directly impact VWD, achieving growth in market share for more than 70% of the identified SKUs.
•Micro Marketing Plans
•Micro marketing plans roll out to support the ‘sagging’ categories or SKUs
•Identifying the perfect match of SKUs and the geography to execute MM plans and projecting the ROI (return on Investment) with minimum further investments
1. Activations and Visibility
a) Identifying visibility and merchandise opportunities in Nanded and Parbhani markets and applying required Props and merchandise for the shops.
b) Training of merchandisers to achieve the best fit for the merchandise.
c) Developing and implementing market activations plan during festive seasons to optimise sales
2. Sales and Distribution
a) Training and development of the sales team to maximize sales.
b) Managing the existing distributors at Bhiwandi, Parbhani and Nanded & also identify prospective distributors, in order to have the best team to deliver the results.
c) Setting up of New Regional stockist at Manjalgaon in April 2012.
d) Monitoring of the stocks at each RS point and ensured the delivery of targets.
Market Activations of Adidas during the FIFA World Cup 2010
MBA specialization in Marketing, Market Research and Branding
Secured 78%