محمود محمد أحمد عبد الباسط عبد الباسط

Responsible for handling all market research needs which include customer satisfaction, competition, market trends, evaluating marketing activities and contributing in developing the annual marketing plan.

Supporting & Updating Media with press releases
Media monitoring And Analysis
PR Activities
Handling communications with different agencies

- monitoring Publishing Market
- Competition Analysis
- Testing new products
- Quantitative & Qualitative Research
- Exploring new Markets

- Exploring new markets And Searching for new opportunities out of Egypt.
- Local and international competition analysis
- Data collection and analysis
- Tracking marketing campaigns
- Customer satisfaction surveys
- All kinds of desk research
- Managing and preparing the web site content

Responsible for managing Qualitative operations projects which include (FGDs - IDIs- IHvs - Mystery Checks)and main responsibilities are:
- Budgeting
- Scheduling FGD
- Quality checking for screeners
- Briefing for recruiters

Executing Qualitative field operations in Egypt and north Africa as:
1-Building Recruiters Team over different regions within republic.
2-Handling Qualitative field operations for Focus groups and IDIs.

- managing market research tasks as:
- market scanning
- testing new products
- illustrating industry trends
- measuring internal performance.
- assisting implementing marketing plans
- executing promotional activities
- making media contacts.

Leading the research team for handling marketing research tasks which support the performance of marketing activities, and kinds of research are:
-Branch location research.
- Service evaluation inside branches (mystery shopping and
Customer satisfaction research)
-Media monitoring research (media reach)
- Promotional activities research (media effect).
- Festivals reports.
- Making analysis for the marketing environment, especially for economic factors as desk and secondary data research in collaboration with international agencies as Euro monitor international & Nielsen.
- preparing the online content for othaim markets website, and a committee member responsible for developing othaim websites.www.othaimmarkets.com
And I was responsible for managing the weekly web survey which published within Othaim website.
- I contributed in preparing the annual marketing plan by saving valid information for both internal and external environments.
- I was member of branch locations committee at Othiam markets, which authorized and responsible for selecting the best locations for new outlets inside KSA according to business expansion strategies.
- I used both Quantitative and Qualitative research for our studies according to the situation, research problem and the marketing objectives.

par time for data collection and literature review

part time as project team leader for mystery shopping (qualitative research for General Motors service centers evaluation as a case of automotive field research), and part time with Ipsos from may 2007 as a moderator for in depth interviews (More than 200 in-depth interviews for many projects).

Book agent for Oxford University Press "OUP" www.oup.com in marketing & sales department for promoting and selling OUP books for international language schools in Egypt.

employed at ABC BANK (Arab Banking Corporation - Egypt) retail banking department as sales representative for personal loans & credit cards (Head office branch at Zamalek area)