Chief Marketing Officer
Raybal Group
Total years of experience :16 years, 4 Months
• Listen to the trends of the market and direct the market research efforts of the company
Liaise with other departments to guide a unified approach to customer service, distribution etc. that meets market demands
Define marketing strategies to support the company’s overall strategies and objectives.
• Develop a feasible marketing plan for the department and oversee its day-to-day implementation.
• Plan and organize marketing functions and operations (product development, branding, communications etc.), and ensure they project the company’s unique “voice”
• Design and coordinate promotional campaigns, PR and other marketing efforts across channels (digital, press etc.)
• Build a highly efficient team of marketing professionals.
• Create a solid network of strategic partnerships
• Leading and training the digital, social and marketing team.
• Develop, implement and manage clients social media strategy
• Define most important social media KPIs
• Manage and oversee social media content
• Measure the success of every social media campaign
• Stay up to date with latest social media best practices and technologies
• Use social media marketing tools
• Attend educational conferences
• Work in a multidisciplinary team with copywriters and designers
• Collaborate with Marketing and Product Development teams
• Track and analyze SEO in order to provide effective solutions for content optimization
• Network with industry professionals and influencers via social media
• Hire, train and lead the social media team
• Provide constructive feedback
• Overseeing the social media strategy for our clients ensuring it aligns with the company’s brand.
• Engaging with customers through the use of social media.
• Keeping up to date with advances in social media technology and the latest social media platforms.
Maximising followers social media platforms such Facebook, Instagram..etc
• Ensuring that approaches to social media are relevant and appropriate for each medium.
• Monitoring social media for customer comments both positive and negative.
• Working with the marketing team to look at ways social media can work within wider campaigns.
• Analyzing social media insights to guide future social media campaigns.
• Developing a content calendar across all platforms ensuring a constant supply of relevant content.
• Holding workshops for the wider marketing team to explain the importance of social media and how it can impact their campaigns.
• Reporting on social media mentions of the brand internally providing useful feedback to product and marketing teams.
• Searching social media for off-diary stories and content.
• Planning and delivery of community management strategies through social media.
• Leading and directing the social media team in the department
• Help marketing and sales managers increase brand value by representing the brand to target customers. Advertising creates the most famous brand ambassadors • Creating a unique image for a product or service in the mind of the target customer. • Represents a brand to targeted customers in order to increase awareness, create a specific image, generate sales opportunities and build customer preference. • Create awareness, attention and sales leads. At trade shows and conventions. • Promotes the brand name and services. • Represents the company in a positive way. • Builds line sales volumes. • Interacts with customers and sales prospects. • Works with other team members. • Works with business partners. • Communicates with the media. • Performs other marketing duties relevant to promoting the brand. • Generates public interest in the brand. • Provides complete information about the brand. • Answers questions about the brand. • Assists managers with the implementation of marketing campaigns. • Provides information to the company on sales opportunities in a particular community. • Demonstrates how a product works. • Gives out free samples of the product to the public. • Participate in events and lead the team. • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand. • Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals. • Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services. • Gather data on competitors and analyze their prices, sales, and method of marketing and distribution. • Prepare reports of findings, illustrating data graphically and translating complex findings into written text. • Measure and assess customer and employee satisfaction. • Forecast and track marketing and sales trends, analyzing collected data. • Seek and provide information to help companies determine their position in the marketplace. • Measure the effectiveness of marketing, advertising, and communications programs and strategies. • Gathering and analyzing market data • Conducting Internet, telephone or direct-mail surveys or face-to-face consumer studies. • Developing and translate scientific questionnaires and discussion guides
• analysing and investigating price, demand and competition devising and presenting ideas and strategies • Promotional activities • compiling and distributing financial and statistical information • writing reports • organising events and product exhibitions • monitoring performance • Managing campaigns on social media • Opportunities for promotion are excellent - normally into senior marketing roles or related employment areas. • Planning, developing and implementing effective marketing communication campaigns for conferences and exhibitions. • Using the full marketing mix for the company’s marketing communications • Writing copy for all marketing collateral, including brochures, letters, emails and websites. • Understanding the product and customer profile and write thorough specs for each conference/exhibition. • Monitoring ongoing campaign spend against the budget, keeping accurate records and highlighting where variances occur. • Producing an accurate summary of total spend at the end of a marketing campaign. • Undertaking detailed ongoing analysis of marketing campaigns to ensure targets are met. • Assisting in the production of ongoing competitor analysis and reporting, with particular reference to pricing, presentation and promotion for each conference and exhibition. • Setting a new marketing plan and strategy for clients
• Opening New salaries accounts • Giving the employees all the non-cash facilities • Reporting everything to the team leader • Describing the characteristics, rewards and risks of any particular security • Informing the customer of tax implications for each loan • Meeting regulatory compliance standards • Conduct monthly in-house products/services seminars for branch employees and coordinate seminars for bank clients. Perform the Merchandising and Marketing activities as required including functions such as: leadership support in promotional campaigns; product/service training sessions; lobby merchandising materials display. • Responsible for following and adhering to all bank operational and security policies and procedures, including compliance and privacy policies and procedures to maintain customer confidentiality. Ensures customer information meets bank and regulatory documentation. • Responsible for maintaining customer accounts by making necessary account and signature card changes, securing additional account information. Inputs all related data into computer and pulls daily reports for verification of information. • Measure and assess customer and employee satisfaction.
• Compiling and distributing financial and statistical information such as budget spreadsheets • Analyzing questionnaires • Writing reports, company brochures and similar documents • Organizing and hosting presentations and customer visits • Assisting with promotional activities • Visiting customers/external agencies • Helping to organize market research by performing the below tasks: 1) Create surveys, send them out, and organize the results into usable data. 2) Create and manage focus groups and conduct research about our competitors and our target market. 3) Gather data on competitors and analyze their prices, sales, and method of marketing and distribution. 4) Devise and evaluate methods and procedures for collecting data (such as surveys, opinion polls, or questionnaires), or arrange to obtain existing data. 5) Develop and implement procedures for identifying advertising needs. 6) Direct trained survey interviewers.
• Develop pricing strategies, balancing firm objectives and customer satisfaction. • Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors. • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections. • Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers. • Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities. • Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies. • Select products and accessories to be displayed at trade or special production shows. • Confer with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors. • Coordinate and participate in promotional activities and trade shows, working with developers, advertisers, and production managers, to market products and services. • Advise business and other groups on local, national, and international factors affecting the buying and selling of products and services. • Initiate market research studies and analyze their findings. • Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand. • Conduct economic and commercial surveys to identify potential markets for products and services. • Consult with product development personnel on product specifications such as design, color, and packaging. • Compile lists describing product or service offerings. • Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
* Bachelor Degree In Marketing from Amman Al-Ahliya University
High School Certificate from AL-Qabas School of Kuwait (2008)