Marketing Manager
More Egypt
Total years of experience :17 years, 4 Months
My main responsibilities:
Responsible for all the company marketing activities, focusing on building the brand equity, developing and launching the communication plans for the brand and for the products developed by the production team.
Management Duties (POLC):
- Planning:
Establishing organizational goals and create a course of action to achieve them
- Organizing
Distribute the resources and delegate tasks to marketing team to achieve the goals established in the planning stage
- Leading
Motivating employees and influencing their behavior to achieve organizational objectives. connect with the team to encourage, inspire and motivate them to perform to the best of their abilities
- Controlling.
Evaluating the execution of the plan and making adjustments to ensure that the organizational goal is achieved
Offline marketing activities:
- Events planning and implementation
- Contacting possible partners and communicating on corporate level
- Planning year by year schedule for promotions and budget
- Monitoring products photo shoot
Online marketing activities:
- Planning target audience on product categories level
- SMM (social media content & design)
- SEM
- Website SEO
- SM Ads (Facebook - Instagram - TikTok - Google)
- Responsible of e-commerce website marketing and operations
- Responsible of e-commerce retail through variant marketplaces
- Email & SMS marketing content and execution
- Customer service surveys to analyze customers journey & satisfaction
- Analysis for all Digital marketing activities through google analytics & Shopify report tools
Responsible for all the company marketing activities, focusing on building the brand equity, developing and launching the communication plans for the company brand or for the products developed by the product management team.
Offline marketing activities :
- Events planning and implementation
- Spotting outdoor billboards and contacting agencies
- Reserving Radio Ad plan and contacting agencies
- Contacting possible partners and communicating on branch level
- Reserving, plan and implementation of summer activation.
- Planning year by year schedule for promotions and branches design
- Monitoring collection photo shoot
Online marketing activities:
- Planning target audience on product categories level
- SMM (social media content & design)
- SEM (Google AdWords & Ads)
- Website SEO
- Digital Ads (Facebook - Instagram - Snapchat - TikTok - Google)
- Responsible of e-commerce website marketing and operations
- Email & SMS marketing content and execution
- Monitoring customer service team survey to analyze customers journey
- Analysis for all Digital marketing activities through google analytics
Management Duties:
-Intimate understanding of traditional and emerging marketing channels
-Excellent communication skills
-Ability to think creatively and innovatively
-Budget-management skills and proficiency
-Professional judgment and discretion that comes from years of experience in the field
-Analytical skills to forecast and identify trends and challenges
-Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
-Oversee all marketing campaigns for their company or department
-Implement strategy
-Promote a business, product, or service
-Ensure the company is communicating the right messaging to attract prospective customers and retain existing ones
-Represent the marketing team to cross-functional groups including product management, sales, or customer support
-Updating senior leadership on the progress of marketing activities and reporting on the results of campaigns
-Manage and coordinate marketing and creative staff
-Lead market research efforts to uncover the viability of current and existing products/services
-Collaborate with media organizations and advertising agencies
-Brainstorm ideas for new campaigns
-Coordinate with the sales team and other departments to produce effective strategies
-Monitor current campaigns, ensuring their staff meets deadlines and complete necessary tasks
-Analyze data to evaluate the success of their marketing efforts and come up with new ideas to improve brand marketing and exposure
- Planning promotional events
- Studying company marketing mix
- Audit on promoters and Merchandisers in Key account
- Submission of Promoter daily sales update report
- Submission of market daily sales update report.
- Preparing promotion mix, executing and submitting reports.
- Auditing on executing promotion plans in Key account.
- Submitting promotion plan photos after execution.
- Auditing on planogram implementation.
- Promoter duty supervision.
- Mange and coordinate all marketing, advertising and promotional objectives by designing, implementing and facilitating annual marketing and communications plans with strategic and sales goals.
- Conduct and oversee market research to determine market requirements for existing and future marketing and branding campaigns by researching market intelligence, while utilizing corporate and NME operational and business strategies.
- Expand and develop marketing platforms, negotiate marketing support, control and maximize upon annual marketing and communications budget to deliver to deliver strategic marketing and sales goals.
- Manage and report the outcomes of the productivity plans and projects, develop new strategies, and deliver timely and insightful presentations to Top Level Management and Sales Teams.
- contact vendors and suppliers
- provide customer assistance on inventory items
- Issue Purchase orders to foreign suppliers
- Follow up shipping, and arrival date of foreign orders.
- Coordinate with sales dept. to report stock shortage or surplus
- Update products data sheets from Foreign textile suppliers
- Responsible of stock controlling.
- Preparing & sending the monthly orders information to CEO.
- Insuring the follow-up and the data collection, management & updating with sales
& production team.
- Administrate Kash system & reporting system
- Preparing events and exhibitions.
- Provide marketing solutions & plans
- Opening business relationships with new foreign customers as well as retrieving old business relationship customers & PR duties.
- Administrating & Maintenance of company PCs, servers, Printers, Network (software & hardware).
- Advertising Research, Brand Research, Site Utilization
- Prepare & deliver weekly website traffic analyst based on (number of visits - Pages visited -Visits
- contact vendors and suppliers
- provide customer assistance on inventory items
- Issue Purchase orders to foreign suppliers
- Follow up shipping, and arrival date of foreign orders.
- Coordinate with sales dept. to report stock shortage or surplus
- Update products data sheets from Foreign textile suppliers
- responsible of stock controlling.
- preparing & sending the monthly orders information to
CEO.
- insuring the follow-up and the data collection, management
& updating with sales & production team.
- Administrate Kash system & reporting system
- Preparing events and exhibitions.
- Provide marketing solutions & plans
- Opening business relationships with new foreign customers as well as retrieving old business relationship customers.
Studied Computer software and Network as well as programming languages