Ecommerce Development Counsltant
Hommer
Total des années d'expérience :8 years, 4 Mois
Conduct a comprehensive analysis of the current marketplace strategy and identify areas for improvement.
Develop and execute a strategic plan to enhance the marketplace's positioning, competitiveness, and growth potential.
Set budget and Collaborate with cross-functional teams to align strategies and ensure seamless execution.
Assess the current user experience and interface of our apps and website.
Propose and implement enhancements to optimize user engagement, conversion rates, and overall customer satisfaction.
Oversee the development and deployment of updates and improvements in collaboration with the IT and design teams.
Define clear roles, responsibilities, and performance metrics for team members.
Conduct market research and competitive analysis to identify emerging trends and opportunities in the e-commerce space.
Propose and evaluate new business models and revenue streams to drive sustainable growth.
Develop business cases and implementation plans for approved initiatives.
Collaborate with product managers and designers to identify and prioritize new product development opportunities.
Oversee the product development lifecycle, from ideation to launch, ensuring timely and successful delivery.
Monitor product performance and gather user feedback for continuous improvement.
Optimize operational processes to enhance efficiency, reduce costs, and improve customer satisfaction.
Implement data-driven decision-making approaches to streamline workflows and logistics.
Manage logistics and supply chain teams to ensure smooth order fulfillment and delivery.
Develop and execute effective digital marketing campaigns to drive traffic, increase conversion rates, and grow customer acquisition.
Leverage social media, SEO, SEM, email marketing, and other channels to reach target audiences effectively.
Analyze marketing data and key performance indicators to adjust strategies and achieve optimal results.
Ensure operational excellence through close collaboration with the Supply Chain and category management team to maintain stock status, plan for peak periods, improve/eliminate out of stock and offer a relevant range
Monitor overall customer shopping experience and suggest new features to be added to facilitate the shopping experience
Monitor E-commerce performance in terms of functionality and user-friendliness in coordination with developers; using application ratings, reviews and customer surveys
Maintain knowledge of industry trends, opportunities, channels, products, and competitors to sustain Spinneys competitive advantage
Provide periodic reports and analysis on key metrics such as sales, traffic, abandoned carts, new product sell-through, promotion and any changes in website order number, sales and products stock.
Develop and execute strategies to bring in new customers and grow existing customers orders to meet overall company strategic goals
Develop the Media Marketing campaigns, Google Ads (Search - GDN - YouTube - App), Email Marketing, SEO, Keyword Research, Google Analytics, Website UX, and Paid Social Media.
Set standards operating procedures (SOP), systems and best practices for new product listings, content creation, and distribution
Work closely with different teams (product management, graphics, IT, and Operations) to provide updated content that will be shared across e-Commerce platforms.
- Driving the sales performance of the e-commerce platform
- Managing and executing promotional campaigns
- Providing insights on customer shopping trends to support assortment selection and identify assortment gaps
- Ensuring good customer service by addressing and ensuring the timely resolution of customer issues or comments
- Working closely with demand planning and warehousing teams in order to ensure smooth order fulfillment
- Providing analysis and reporting on metrics such as weekly/monthly sales by department, new product sell-through and offer code performance
Responsible for overseeing, leading, and managing the e-commerce department of the company.
•Responsible for interviewing and providing necessary training for needed calibers.
•Monitors website usability and the consumer experience in partnership (with 3rd party vendors) to improve site performance, merchandising options, engagement, and conversion.
•Responsible for determining the format and features of the website in order to maximize clarity and ease of navigation for customers.
•Responsible for ongoing improvement to the website including product descriptions, images, order/hierarchy of products, product constructs.
•Partners with relevant sales and marketing team members to define promotional calendars, brand marketing execution, and success metrics.
•Analyzes eCommerce business and ROI reporting including web analytics, competitor reports, and ad hoc reports for analysis to senior team members.
•Uses consumer insights to develop future marketing strategies.
•Optimization of Delivery Processes in terms of cost and customer satisfaction
•Manages online merchandise presentations and executes effective position of products based on sale, inventory, newness, and trends. Partners with sales and marketing teams to develop and ensure a successful online assortment.
● Reporting to ShareHolders
- Determining the website format and interacting with the web developers to design or make changes
accordingly
- Identifying and evaluating new marketing opportunities to increase website traffic and online
production
- Undertaking research to understand demographic targets, search engine traffic, media buying, etc.
- Supervising the e-commerce department and allocating task to the staff
- Research, Negotiating, and contracting with payment gateways.
- Creating promotional offers and checking to see that these are uploaded precisely.
- Analyzing traffic to inform website maintenance and the effectiveness of marketing strategies.
- Examining sales-related metrics to inform restocks.
- Undertake to interview processes and recruit e-commerce analysts, marketing executives, etc.
- Demonstrating project strategies and plans to the higher officials
- Directing the activities of Software Developers, Copywriters, and Graphic Designers to ensure careful
adherence to predetermined strategies.
● Reporting to CEO
- Maintain and update human resources documents, such as organizational charts, employee handbooks or
directories, grading system & salaries ‘structures, or performance evaluation forms.
- Confer with management to develop or implement personnel policies or procedures.
- Prepare or maintain employment records related to events such as hiring, termination, leaves, transfers,
or promotions, using human resources management system software.
- Perform job analysis to write effective job descriptions
- Recruit new employees through the process of; posting job vacancies, screening cvs, interviewing
candidates, testing & assessing them, and then, select qualified job applicants or refer them to managers,
making hiring recommendations when appropriate.
- Schedule or conduct new employee orientations.
- Address employee relations issues, such as harassment, allegations, work complaints, employee concerns.
- Responsible for employee training and development.
- Conduct benefits program for employees.
● Reporting to Manuscript Analytics Team leader.
- Was working on receiving manuscripts from the Manuscript Tracking System (MTS) in order to get them
reviewed and edited before publishing.
- Searching by the organization tools for authors’ ID, affiliations ID, and domains to fill in the authors’ data.
- Contacting other internal teams via mail in case of any corruption or challenge found regarding the
author’s IDs to clear any disputes.
Mobinil,