Category Manager
Sharaf DG Co
Total years of experience :17 years, 7 Months
Main Responsibilities
* Responsible for budgeting, forecasting, making category level strategy and achieving
sales and margin targets assigned to the category
* Lead negotiations on annual contract terms with suppliers to maximize benefits for both
Company and the suppliers including margins, pricing, and volumes, product range,
MSL, returns, and replenishment, payment terms, etc
* Keep up to date with latest retail and category trends about nee and innovative products
and ways of displaying products
* Have a close eye on each competition making counter strategies to gain market share
* Work closely with marketing team to create marketing strategy for own category and
provide all necessary inputs to marketing for respective category
* Ensure category liaison with key internal interfaces such Product Registration, Vendor
Co-ordination, finance reconciliation for category, Brand level reconciliation for
respective category, oversee management of all suppliers reconciliation, rebates and any
disputes
* Ensure optimum category inventory levels are maintained keeping in mind customers
requirements as well as working capital constraints, OTB management
* Monitor and make recommendations for customer product needs, preferences based on
internal survey data, and change product range/buying patterns within category making
weekly/monthly category level promotional plans
* Ensure assortment are up to date and making timely clearance plan for aging and EOL
inventory
* Ensure effective in season management of the assigned category/department through
regular analysis and action plan based on the performance around the following anchors:
sales vs stock, stock analysis, stock balancing, margin analysis
* Oversee management of organization training needs for training provided by suppliers for
new products
* Competition analysis: review and analyze competition offers compared to Sharaf DG
offers, suggest improvements based on the analysis
Manage all sales activities
* Analyze the company's sales policies and recommend proper improvements and changes
* Assist, support and coordinate sales personnel in performing daily sales activities
* Handle customer complaints and solve conflicts within the company
* Promote positive relationships with vendors and distributors
* Prepare and analyze complex and technical specifications of products
* Provide customer services after selling the product or service
* Provide customers relevant information about the products and services the company
sells
-P.M (
Courses and Certificates
* Managerial lvl course from the international G&K Co. which headquartered at Dubai,
* 3 levels of the retail plus plus training by G&K Co. it’s about being professional at the
retail career and to know more about the customer needs and types.
Studied law at Ain Shams Uni
