Senior Communication Specialist
Taurus
مجموع سنوات الخبرة :12 years, 10 أشهر
Managed Israr Award account. Israr is a National Campaign In KSA that seeks to find the most perseverant employees and entrepreneurs in the Kingdom. An initiative under the Ministry of Labor.
•Managed Nai - Introduced F&B & snack product to KSA supermarkets in January 2015. Came up with marketing strategies and activation plans for the brand. Developed digital marketing campaign for all lines of the brand, supervised and analyzed digital growth.
•Executed Tatbeeq project - A project enabling developers and designers to come up with apps for traffic solutions. Managed events (Roadshow and Final). Structured a Digital Marketing plan for entire duration of project along with strategies to communicate Tatbeeq to all youth for their participation. The project was an initiative by Um Al Qurra University - one of top leaders in Education sector of the Kingdom.
Controlled all company purchases for its food and beverage sector.
•Through inventory, created a reliable system for all purchases in order to automatically identify what items are lacking.
•Sealed catering deals with banks and large companies to increase our catering profits.
•Daily monitoring of distribution process from the prep center to all branches.
•Research in the field of F&B in order to determined which districts experience most traffic and highest sales.
Exported live frogs to the European Market from Egypt for human consumption reasons.
•Led a team of hunters that were responsible for collecting a certain quota of frogs per season in order to fulfill the constant demand.
•Monitored all packaging details for shipment.
•Monitored all shipments from the outskirts of Cairo to the Cargo Village in Cairo International Airport for shipment.
Reaching out to potential clients through networks and social circles.
•Handling account relationships. Ex: British Gas, Cadbury and Al-Futtaim
•Increased social network and Advertising reach and visibility.
Supervised Sunsilk’s new products launch marketing field campaign - prepared and presented summary of findings to the larger marketing team.
•Analyzed and audited summer market trends for wholesale and retail of shampoo packets in Egypt.
•Was part of a team that designed, built, and convinced the senior marketing team to use a more efficient hanger for packet shampoos, which eventually printed in the thousand and widely distributed.
in
Elementary, Middle and