National Account & Relationship Director
BlueHat Marketing
Total years of experience :15 years, 1 Months
· Developing and implementing growth strategies for our clients
· Directly responsible for growing client portfolio and introducing new opportunities for our agency.
· Working knowledge of search engine optimization practices, in-depth SEO analysis and keyword planning
· Outstanding ability to think creatively, strategically, and identify and resolve problems
· Ability to work within a team and independently
· Familiarization of Google analytics and experience with website optimization tools
· Strong organizational, time management, and analytical skills
· SEO, PPC, Social Media Management consultations with department heads.
· Develop and maintain strong business relationships.
· Working with multinational (Vileda Canada), regional (GDI), and international accounts (SugarLashPro).
· Created a comprehensive market research to understand the needs and wants for each market
· Involved in developing sales & pricing strategies.
Mahmoud El Nouri 3
· Researching and identifying potential leads and opportunities in person, phone and emails
· Worked on the product offering categories and supply chain with timelines.
· Constantly developing existing sales processes which will generate sustainable growth.
· Created Ponti Home's new sales and marketing strategy.
· Prepared Ponti Home’s exhibitions at the prestigious Maison & Objet in Paris, Home Show in New York, The Bride Show in Abu Dhabi, Bisat al Reeh in Jeddah and Nayara in Riyadh.
· Increased bottom line by USD 800K in the first year
· Evaluating competitor activity and developing appropriate responses.
· Initiated and signed major accounts such as North America’s oldest company in Canada Hudson’s Bay and Macy's in the US in addition to working with Interior design firms, architectural offices and royal palace offices in KSA and UAE.
Sales & Business Development
• Led sales team for Ponti Linens, a high-end luxury linens distributor, targeting KSA and ME markets.
• Discovered market opportunity for mid-range linen brand that led to development of Mary Martin
Home, a line of affordable quality linens, mass distributed across leading retailers and hypermarkets.
• Introduced Mary Martin Home line in Jeddah and quickly expanded it across KSA in addition to major
cities in UAE, Yemen and Sudan. Established relationships with key retailers and clients.
• Increased bottom line by USD 1.5m through introduction of Mary Martin Home in 2014 alone.
• Negotiated deals with suppliers in US and China and formed strategic partnerships.
Marketing
• Created foundation marketing strategy/plan for Mary Martin Home; established several sub brands.
• Organized and oversaw advertising campaigns (ATL, BTL, TTL) with ad and PR agencies.
• Launched online campaigns, strategized social media plans and oversaw website development.
• Conducted extensive market research to improve product offering and strategize expansion plan.
• Tracked annual budgets and planned media expenditures by working with finance department.
• Managed media campaigns with an annual budget of USD 2m to 5m: regional accounts included
Toyota, Lexus and Canon across 32 Middle Eastern markets.
• Played key role in securing lucrative accounts across various industries. Teamed with colleagues to
pitch and win Canon account (MENA, Iran, Pakistan).
• Developed 360-degree communications and monitored campaign budgets.
• Briefed creative teams and contributed towards creation of marketing strategies.
• Leveraged brand exposure by overseeing relationships with media outlets.
• Promoted to Account Director following decision to make the switch to industry.
• Implemented/developed marketing and communication plans for notable accounts including FedEx,
Dubai Chamber of Commerce and Industry (DCCI), Swatch Group (Longines) and LG.
• Followed up with OMD’s international network on a daily basis, working on multinational accounts.
• Cultivated long-term relationships with clients ensuring requirements were met at all times.
• Recommended various media channels to clients and participated in pitches for new contracts.
• Teamed with management to plan and implement innovative advertising solutions for clients.
• Handled projects from inception to execution: clients include Hyundai and Berger Paints. Developed
a theme character for CrediMax, Bahrain’s largest account, alongside Client Servicing Director.
• Oversaw various campaigns addressing both online and offline activations.
• Identified account growth prospects and followed up on industry specific trends and dynamics.
