Marketing & E-Commerce Director
Al-Rubaiyat Holding Group
Total years of experience :14 years, 3 Months
Responsible:
Managing RCITH Companies
o Wagamama Japanese restaurants
o Zaroob Arabian foods restaurants
o La Dolce Vita café and restaurants
o SARAWAT supermarkets
o Ya Fanus services & food catering Company
o Mazola Company
o Boualvard Facility management company
o Al-Rubaiyat Business Services
•. Managing websites & Apps for Group
• Developing a pricing strategy that maximizes profits and market share but considers customer satisfaction.
• Identifying new customers.
• Supporting sales and lead generation efforts.
• Creating promotions with advertising managers.
• Understanding and developing budgets, including expenditures, research and development appropriations, return-on-investment, and profit-loss projections.
• Compiling lists describing our organization's offerings.
• Developing and managing advertising campaigns.
• Organizing company conferences, trade shows, and major events.
• Building brand awareness, and positioning.
• Evaluating and maintaining a marketing strategy.
• Directing, planning, and coordinating marketing efforts.
• Communicating the marketing plan.
• Developing each marketing campaign from start to finish.
• Evaluating competitors.
• Coordinating with 3rd party home delivery apps that reach 32 companies for home delivery and food service.
• Manage all online activity in relation to traffic acquisition, sales, conversion, and a/b testing and reporting
• Managing social media, and all Omni channels.
• Develop and implement an E-commerce strategy to improve website performance
• Managing the digital marketing team to improve quality and traffic acquisition
• Managing all loyalty programs for the group.
• Oversee or directly manage digital marketing channels across PPC, SEO, Display, affiliates and email marketing, and social media
• Analyze various data to deliver data-driven strategies in order to deliver top performance and achieve kip’s
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Launching E-Commerce in all group
Wagamama (Website & App)
Zaroob (Website & App)
La Dolce Vita (Website & App)
SARAWAT (Website & App)
Boualvard (Website)
Mazola Arabia (Website)
• Launching loyalty programs
Responsible:
• Managing three Platforms
o Lg.com.sa
o Unelectronics.com
o Eddy.com.sa
• Manage all online activity in relation to traffic acquisition, sales, conversion, and a/b testing and reporting
• Managing social media and all Omni channels.
• Develop and implement an E-commerce strategy to improve website performance
• Managing the Digital marketing team to improve quality and traffic acquisition
• Analyze various data to deliver data-driven strategies to deliver top performance and achieve kip’s
• Oversee or directly manage digital marketing channels across PPC, SEO, Display, affiliates and email marketing, and social media
• Develop a content calendar and oversee website uploads and landing pages development
• Report on performance
• Managing loyalty program online “AL SAFWA “
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Launching LG shop Application
Responsible:
• Managing Two Platforms
o Eddy.com.sa
o Unelectronics.com
• Monitor trends in social media tools, applications, channels, design, and strategy.
• Implement ongoing education to remain highly effective.
• Analyze campaigns and translate anecdotal or qualitative data into recommendations, and plans for revising social media, content marketing, SEO, and social advertising campaigns.
• Manage social media marketing campaigns and day-to-day activities.
• Conduct online advocacy and open a stream for cross-promotions.
• Develop and expand community and/or influencer outreach efforts.
• Design, create and manage promotions and social ad campaigns.
• Analyze key metrics and tweak strategy as needed.
• Compile reports for management showing results (ROI).
• Search Engine Optimization (SEO), PPC, CMS, social media, Email marketing.
• Analyze marketing plan and performance using KPIs.
• Managing EDDY Mobile Application.
• Managing Online Loyalty program.
Managing United EDDY Platform: EDDY.COM.SA
• Development and management of website system.
• Developing a website with designing that need to be updated.
• Managing the social media team and all activities regarding it.
• Develop brand-specific and general social media guidelines for all posts on our different channels.
• Plan and develop social media calendars coordinating all campaigns and activities relating to the different social media platforms (such as Facebook, Instagram, Snapchat, Twitter, YouTube, etc.) and ensure correct execution
• Monitor expenses to the approved budget.
• Develop new content to drive engagement.
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
Managing one Platform
o Deraah.com.sa
- Keeps promotional materials ready by coordinating requirements with graphics department; inventorying
stock; placing orders; verifying receipt.
- Supports sales staff by providing sales data, market trends, forecasts, account analyses, new product
information; relaying customer services requests.
- Researches competitive products by identifying and evaluating product characteristics, market share,
pricing, and advertising; maintaining research Databases.
- Plans meetings and trade shows by identifying, assembling, and
- Coordinating requirements; establishing contacts; developing schedules and assignments; coordinating
mailing lists.
o Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
- Compare clients' applications with eligibility requirements.
- Compile data for financial reports.
- Compile information through interviews.
- Complete information on loan forms.
- Adjusts content of sales presentations by studying the type of sales outlet or trade factor.
- Meet customers.
- Maintain cooperative relationships with clients
• Enhances sales staff accomplishments and
competence by planning delivery of solutions;
answering technical and procedural questions for
less experienced team members; teaching
improved processes; mentoring team members.
• Services existing accounts obtain orders, and
establishes new accounts by planning and
organizing a daily work schedule to call on existing
or potential sales outlets and other trade factors.
• Adjusts content of sales presentations by studying
the type of sales outlet or trade factor.
• Focuses sales efforts by studying existing and
potential volumes of dealers.
• Keeps management informed by submitting
activity and results
o PPC Strategy Development (Live And Interactive - Knowing Your Audience ) o PPC Ad Copy And Landing Page Optimization o How To Get More For Less With Affiliate Marketing o Implement And Analyzing Onsite Search Engine Optimization o Managing A Search Engine Presence For Conversion o Constructing Emails For Conversion o Using Data To Drive Email Optimization o How To Build A Social Presence For Your Brand o How To Create Social Content That Converts o How To Turn Followers Into Brand Advocates To Drive Engagement
courses: Basic Business Skills Acquisition (BBSA) Diploma Jan 2010-May 2010 Basic Business Skills Acquisition (BBSA) Diploma Berlitz Academy, Cairo University, Egypt Training o Developed Language and Computer Skills o Enhanced Presentation & Project Development Skills o Acquired Basic Business Skills including: Marketing, Sales, Banking, Accounting, Business Correspondence Report Writing. Computerized accounting: by (Intellect.CO) track. Attained a good experience in working with (Peach tree Accounting Program 2007) with a proven track of applying accounting knowledge in the course.
Graduate from Faculty of Commerce , Account & Business managment