Marketing Consultant
Madinet Nasr for Housing and Development
Total years of experience :20 years, 2 Months
Marketing Consultant setting overall Marketing Strategy
Madinet Nasr for Housing and development
Jan 2015-Current
AFiT Software
May2014-December 2014
Citadel Capital
March 2014-April 2014
• Work with agency principal and clients on strategic positioning and planning.
• Guide clients in branding, positioning and marketing implementation.
• Write marketing plans including strategic analysis, competition, positioning, messaging, tactics and budget.
Lead, plan and oversee the implementation of brand & product marketing, events, PR & media strategy providing quality services in areas of product development, brand equity development, media management, event management and market research.
• Responsible for formulating and implementing the Marketing, PR, Media, Event, Activation and Social Media strategy and supporting plans while contributing towards the overall National Bonds Corporation business strategy and objectives.
• Utilize regular research, competitive intelligence for developing marketing strategy and devise appropriate action plans
• Set, implement and communicate the department’s policies and procedures ensuring department’s integration into the business line and enhance internal communications.
• Lead corporate communication efforts to help create awareness and convey corporate strategic messages throughout the Egypt using conventional PR channels in addition to educational seminars, road shows and supporting collateral.
• Provide the overall direction and guidelines for ATL & BTL campaigns strategy & implementation to ensure highest standards of marketing effectiveness and enhancing the organization image, brand equity and reputation.
• Re-engineering collateral/POS production and distribution system and implement effective promotional campaigns through close collaboration with key partners such as banks and exchange houses
• Enhance and develop E-marketing channel as a value driving medium
• Devise innovative PR solutions and development of spokespeople and media profiling
• Planned and implemented the products marketing plan, communication strategy and budget
• Prepared product launch strategy
• Advised on pricing strategy
• Launched communication campaigns
• Worked with AMA Leo Burnett, StarCom and AC Neilson
• Preparation of marketing plan, long- and short-term strategy, and budget-Egypt, UAE and KSA
• Planned and implemented advertising, TV, Radio, print, electronic, special events, and direct mail, to fulfill those aspects of the marketing plan.-planned and executed three full fledged Integrated Marketing campaigns, two in Egypt and one in KSA.
• Planned and implemented trade show strategies and schedules, supervised seven trade shows.
• Fully managed outside consultants (IMC), advertising agencies (AMA Leo Burnett, Impact BBDO and TNC) and media agencies (OMD and StarCom).
• Authorized marketing surveys, planned and conducted focus groups to gather information pertinent to viability and effectiveness of marketing communications.-contracted AC Nielson in Egypt, KSA and UAE.
• Evaluated research regarding new market trends and market reaction to promotional activities in order to recommend strategy adjustments.
• Proposed press articles and TV interviews and develops and maintains relationships with media.
•Helps plan and oversee execution of promotional activities including print, electronic media, trade shows, direct mail and point-of-purchase displays.
•Helps establish and maintain consistent corporate image throughout product lines, promotional materials, and events.
•Plans and conducts market research to identify opportunities for increased sales.
•Helps prepare the annual marketing plan and budget.
•Performs competitive analysis and market trend analysis
-Responsibilities:
Questionnaire design, training of interviewers, data analysis and report writing
-Implementing marketing research suveys
-Implementing research suveys with the UN, USAID, ILO and the WHO.
MBA