VP Sales & Marketing/Managing Director
Egyptian Food Company S.A.E
Total years of experience :17 years, 4 Months
• Marketing: Identified, developed, and evaluated marketing strategy. Developed products mixes and pricing strategies. Set goals, and offers for resellers all while keeping track of competitors. Oversaw deliveries of the products through rental trucks. Redesigned packaging for all product.
• Restructuring: The Company was in debt to banks, suppliers, and resellers and loosing thousands of pounds daily with over 300 employees who were under worked, overpaid, and unhappy. For the first few years my goal was to stop the losses and take control of all departments until all employees were revaluated and I was able to delegate the top management jobs to the individuals who proved themselves. I had to regain supplier and reseller confidence which seemed very hard at the time since the company owed them money.
• Management: Managed over 170 employees and 15 upper management individuals and achieved significant improvements in their productivity. Scheduled work hours, resolved conflicts, and determined salaries. Set manufacturing and maintenance schedules.
• Manufacturing for others: At some point we had to manufacture products for competitors a task which involved managing two groups of employees, two manufacturing schedules, and two sets of raw materials.
• Sales: Used sales forecasting and strategic planning to ensure the sale and profitability of products. Analyzed business developments and monitored market trends. Directed the hiring, training, and performance evaluations of sales staff and oversaw their daily activities. Achieved L.E 25 million in sales last year with a constant yearly increase of 15 -20%.
• Purchasing: Rebuilt and maintained relations with vendors and suppliers and renegotiated contracts. Placed Orders for raw materials. With very scarce resources purchasing timing, cost, and quantities were crucial to our success since all our revenues were geared towards debt payment.
• Ran and oversaw everyday business needs including but not limited to orders, inventory, payroll, accounting, negotiating terms, sales, hiring and training.
• Designed advertisements and flyers for the company.
• Constantly keeping up on technological breakthroughs. Yearly attended all the major computer related conferences and shows including Comdex and CES.
• Selected products and accessories to be displayed at trade shows.
• Provided customized solution for customers and post sales customer support.
• Developed excellent rapport with customers, employees, and suppliers.
• Increased sales from $500, 000 to $2 million in 2000
• Notes on Gaps in Employment:
July 2000 - Jan. 2001: Returned to Egypt after living in the US for 12 years.
Jan. 2011 - Present: As I ended my employment in January 2011 to return to the US, the Egyptian revolution started at which point I decided to stay hoping for a better opportunity in the rebuilding of the country which unfortunately has completely stalled for political reasons. I decided to relocate to Dubai instead.
• Focused on customers and providing them with the best service including problem solving, special orders, and consultations.
• Constantly met and exceeded daily sales quotas.
• Trained new hires.
• Set up Plano-grams and merchandising displays.
• Attended numerous manufacturer training seminars and classes.
• Employee of the quarter & employee of the month, March 1994.
Dean’s list May 1993
