Head Of Sales
Network Solutions
Total years of experience :26 years, 5 Months
Own and hit/exceed annual sales targets within assigned territory and accounts
Develop and execute strategic plan to achieve sales targets and to expand the company’s customer
base
Build and maintain strong, long-lasting customer relationships
Partner with customers to understand their business needs and objectives
Effectively communicate the value proposition through proposals and presentations
Understand category-specific landscapes and trends, reporting on the forces that shift tactical budgets
and strategic direction of accounts
In charge of all sales activities, departments and personnel involved in Sales for Lebara.
• Provides leadership to the day-to-day operations of the sales department, while maintaining focus on
Lebara’s strategic goals.
• Analyze sales statistics to determine business growth potential.
• Establishes performance goals for all sales department employees, and monitors performance on a
continual basis.
• Oversees all hiring, training and firing of personnel involved in Sales.
• Participates with the Senior Staff, in the development of the Strategic Marketing Plan for Lebara.
• Directs department(s) to achieve objectives established in Lebara’s Strategic Plan.
• Coordinates sales operations with all other departments/divisions of Lebara.
• Develops and/or maintains and improves business relations with all partners of Lebara.
• Seeks out and targets new sales opportunities, initiates action plan to approach and secure new
business for Lebara.
• Develop and implement an effective strategic sales plan.
• Lead and influence a successful and experienced team of Sales managers.
• Monitor, analyze sales and market trends.
• Responsible for managing and controlling the sales budget.
• Effectively execute and manage every element of the sales process on an individual level and build
a top notch direct sales team.
• Responsible for driving revenue and use learning’s from that experience to refine sales processes
and to build an appropriate team.
• Attract, retain, train, and motivate a diverse sales force
Lead financialcommercial aspects of the business and ownership of existing and new business
models.
• Deliver profitability analysis at product level and linkage to commercial
decisions.
• Provide commercial input into business reviews and potential
opportunities.
• Identification of opportunity costs and efficiency opportunities and implement
within authority levels
Business Improvement:
• Take the lead on value improvement initiatives including interface with functional units such as
Sales, Procurement, Manufacturing and Marketing.
• Lead the compliance to policies and procedures, delegated authorities, and business rules ensuring
these are clearly articulated and understood across the divisional teams.
• Ensure systems and processes produce reliable results within the required timeframe.
• Manage the relationship within the business
(Manufacturing, Supply-Chain, Sales, Marketing Human Resources and internal service providers,
…).
• Ownership of the performance management framework and work proactively across the business
and management group to implement the necessary corrective actions.
• Drive performance management on the key performance indicators including
demand, availability gaps, price achievement, profitability and working
capital.
• Deliver the annual budget, business plans and monthly forecast for the business
Responsible for managing strategic and tactical sales planning for promoting the sales of
TELECOMMUNICATION PRODUCTS (SONY ERICSSON MOBILE PHONES & ACCESSORIES) in
the Region through Distributor Channel / Operators to ensure that market penetration, brand visibility,
growth, market share and profits are maximized.
• Direct responsibility for achieving Revenue Budget set and agreed with the Management including
profitability forecast and the preparation and implementation of annual sales plan with business
management in individual markets.
• Plan, execute and supervise new product launches activities in different countries in the Region.
• Contribute to annual business planning process with other areas in order to create clear goals for the
business which reflect marketing priorities for the Products of the company.
• Review Distributor performance on monthly basis to ensure Distribution and display in line with
objectives.
• Analyze and present sales updates to distributors and implement prompt corrective actions.
• Ensure the Distributors sales teams possess acceptable levels of knowledge and skills required to
achieve planned objectives.
• Plan, develop and implement channel management strategies, consumer promotion activities
including yearly business plan for the region for promoting the sales of Products through Channel
Partners.
• Responsible for educating the Channel Partners through Public and Private Seminars, Exhibitions &
Conferences on different subject matters for increasing market share and business for company
products.
• Manage the inventory levels with Distributors to maintain agreed stock holding levels and plan
orders in line with annual plan and work with distributors closely to ensure implementation of
objectives and priorities.
• Recruit top-tier, team of highly competent sales professionals for the operations to achieve corporate
objective.
Managed the company’s sales channels “Direct, Indirect &Enterprise”
• Fully responsible for managing the assigned Business Units in terms of setting short,
medium and long-term plans and strategies .
• Working on maximizing the commercial and service profitability by reviewing pricing strategies in
coordination with the Marketing department.
• Increasing high value strategic products sales with 50 % growth vs. 2003
Increased annual revenue by 43%
• Introduced new sales that generates profitable revenue
• Undertake strategic moves that efficiently decreased the Opex
Expansion
• Increase number of active POS from 4K to 6K
• Efficiently over achieved the Company’s Rollout target for (FBO - Fully Branded Outlet) recording
geographical expansion increase by 116 % ( from 38 to 83 Shops) in 24 months
• Expanded the CBO (Co-Branded Outlets) to reach 70 outlet, presenting 65%
• Balancing Shops shares among our partners based on their financial capabilities
• Lead and coach area sales team to ensure applying one action plan among POS in an assigned
region.
• Working on increasing the gross add% and decrease churn %.
Apply distribution strategies in penetrating the market.
• Ensure building a solid POS network in the area through appointing new POSs who meets
distribution criteria
• Follow up with sales team in solving POSs problems with different parties (distributors, Mobinil,
customers, etc.)
Plan and direct the sales activities in the area, achieve or exceed sales targets, appraise area sales
results and recommends corrective measures to the respective manager.
• Directly sell to the point of sales on geographic basis the 2 supplier products