MarKeting communication Manager
Etisalat Misr
Total years of experience :22 years, 6 Months
Looking after the Mother Brand, VAS and Broadband services
Responsibilities included:
• Manages a multi million pounds Marcom budget for Egypt’s third and newest GSM network
• Successfully, in a great team work spirit, to achieve 15 Million subscribers in 3 years vs. competition achieving the same result in 9 years
• Enhance Brand Equity and perception amongst existent and potential
• Enhance existent customer base loyalty through continuous VAS initiatives
• Active member in the Brand Repositioning Committee
• Fully aware of competitive advertising and business strategies through full monitoring of their activities
• Manages 3 Agencies efficiently to ensure the best creative work, based on precise market insight and communicated in the right medium that is most effective and cost efficient
• Manages and coaches a team of 4 coordinating between Agencies to achieve business and Marcom objectives on time, meeting the pre set date, and meeting the expected quality standard
• Responsible for all branding across all retail outlets
Key projects Handled:
Ramadan 2010 Campaign (There is More to life)
Brand Repositioning Ramadan 2009 (now is the Time)
Home Broadband (ADSL) Launch
Blackberry Launch
Collect Call Launch
Looking after the postpaid and prepaid tariffs
Responsibilities included:
• Main scope of work is to own and manage the ATL and BTL communication of the assigned Etisalat tariffs/products
• Works closely with the marketing team, sales team, and other stakeholders on launching and running all the commercial projects
• Briefs advertising agencies and other vendors about Etisalat Egypt current and new products and services, new launches, and promos which need to be communicated to Etisalat current and/or potential customers
• Manages all the assigned communication and advertising jobs to be delivered before the specified deadlines meeting Etisalat quality standards
• Coordinates with the events and sponsorship team, PR team, outdoors team, media team, CSR team, website team, internal communication team, channel marketing team, and customer care team in order to develop integrated and consistent communication
• Coordinates with research team in order to receive valid and updated consumer insights, competitive intelligence, and other market information and analysis
• Reviews and modifies assigned communication material to make sure it is simple and clear, well understood, free of language mistakes, and abiding by brand strategy, character, tone-of-voice, creative direction, and guidelines
• Handles production budget and quotations collection and circulation for approvals till money is fully released to company agencies, suppliers, and vendors abiding by all company policies and procedures
Key projects Handled:
• Etisalat Options Launch (The postpaid line) June 07
• Etisalat business Launch (Corporate line) December 07
• Etisalat Yearly Launch January 08
• Etisalat Green Line Launch (The new postpaid line) December 08
• Etisalat Tariffs Promotions All over the 2 years
• Managing the advertising development process from the idea phase. This involves interfacing with the Client, creative director and production houses.
• Following up on the brand media plan, in light of the Client's media brief, while ensuring that these plans best exploit the allocated budget.
• Attending and analyzing all qualitative and quantitative brand researches, in order to arrive to the best way forward to different brands.
• Managing the development of all scheme activities for all brands handled. I.e. Point of sale material and sales conferences, this involves interfacing with Client, art department as well as third parties.
• Analyzing all marketing data and competition while arriving to sound conclusions.
• Issuing all creative briefs to the Agency creative director, in light of the Client's brief, while ensuring that they are in line with the positioning and fitting with the target market.
• Managing the full advertising process from the idea phase till the actual shoot and airing phase.
• Orchestrating with the finance department all Client related financial issues.
Key Accounts Handled:
•Pepsi Cola Egypt. June 05 - October 06
•Pepsi Cola & Flavors North Africa April 05 - Present
• Day to Day follow up in all data, information and ads including our brands and competition.
• Liaising between Client and different departments within the Agency.
• Writing all contact reports after meetings as well as status reports.
• Raising and following up on all estimates and invoices, as well as media monitoring.
• Attending all Clients' researches as well as de-briefs.
• Assisting in writing all creative briefs and presentations.
Key Accounts Handled:
• Cadbury Adams December 03 - May 05
• Household Cleaning company December 03 - May 05
• MDC (Labanita, Yes, Hayat) December 03 - Sept 04
• Shell December 03 - Sept 04
• Nestle Ice Cream November 01 - Feb 03
• Lipton Sept 04 - May 05
