Area Marketing Manager
Baron Hotels & Resorts Egypt
Total years of experience :15 years, 10 Months
Area Marketing Manager - Baron Hotels & Resorts Egypt (Sept 2020 - Present)
Reports to VP
MAIN RESPONSIBILITIES
1. Strategy & Budget: Implement media and marketing plan and coordinate with agencies.
2. Collateral, Direct Marketing & Content Management
• In liaison with Area Director of S&M oversee creation and production of collateral both digital and print according to Corporate Identity.
• Conduct market analysis on a regular basis and especially before outlet opening or re-positioning.
• Create, coordinate and maintain give-away and collateral.
Ensure hotel information is updated regularly on the intranet, Baronhotels.com and third party websites.
3. Advertising/ Photography
• Plan and direct photo-shootings for marketing and advertising purposes in liaison with Area Director of S&M, advertising agency and corporate.
• Ensure the company has the needed and overall photo rights on all used media and acts accordingly.
4. Brand
• Ensure compliance with Corporate Identity guidelines.
• Acts as brand custodian for hotel and Baron Hotels & Resorts brand.
• Ensure all creative materials are reviewed and approved by the Area Director of S&M in a timely manner before advertising agency or printer proceeds.
• Attend to and deliver all requirements of Area Director of S&M within the given deadlines.
• Coordinate between hotel and Area Director of S&M and agencies whenever necessary.
• Maintain updates of marketing guidelines and inform colleagues.
5. General
• Contribute by sharing best Marketing practices, the best practices can be collateral, successful promotions, outlet launches etc, this provides a channel for inter-hotel learning and also creates motivation.
• Bring ideas and participate in the preparations of the promotional theme events, other promotional activities and invitation lists.
• Keep up to date with Marketing trends and tools to enhance the continual learning process and make recommendations to the Director of S&M.
• Take part in marketing training programs.
Job Description:
Developing a pricing strategy that maximizes profits and market share but considers customer satisfaction.
Identifying new customers, target markets and developing strategies to communicate with them.
Supporting sales and lead generation efforts.
Creating promotions with sales managers.
Understanding and developing budgets.
Developing and managing advertising campaigns.
Organizing company conferences, trade shows, and major events.
Building brand awareness and positioning.
Evaluating and maintaining a marketing strategy.
Directing, planning and coordinating marketing efforts.
Communicating the marketing plan.
Developing each marketing campaign from start to finish.
Researching demand for the organization's products and services.
Evaluating competitors.
Handling social media, public relation efforts, and content marketing
Monitoring and analyzing market trends
Exploring ways of improving existing products and services, and increasing profitability
*Accomplishes marketing and sales human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions;
Planning and reviewing compensation actions; enforcing policies and procedures.
*Achieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production (later), productivity, quality, and customer-service standards; resolving problems; completing audits; identifying trends; determining system improvements; implementing change.
*Meets marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
*Determines annual and gross-profit plans by forecasting and developing annual sales quotas for regions; projecting expected sales volume and profit for existing and new products; analyzing trends and results; establishing pricing strategies; recommending selling prices; monitoring costs, competition, supply, and demand.
*Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans.
*Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.
*Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development (later once needed for future pending projects)
*Sustains rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities.
*Provides information by collecting, analyzing, and summarizing data and trends.
*Protects organization's value by keeping information confidential.
*Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
*Accomplishes marketing and organization mission by completing related results as needed.
*Financial Planning and Strategy, Marketing Concepts, Positioning, People Management, Territory Management, Sales Planning, Competitive Analysis, Understanding the Customer, Product Development, Client Relationships, Creative Services
*Arranging appointments with different channels: doctors, beauty salons and spas including pre-arranged appointments or regular calling
*Making presentations to people in charge in different channels
*Building and maintaining positive working relationships with medical staff and supporting administrative staff.
*Keeping detailed records of all contacts
*Reaching (and if possible exceeding) monthly sales targets;
*Planning work schedules and weekly and monthly timetables.
*Regularly attending company meetings, technical data
Presentations and briefings
• Developing strategies for increasing opportunities to meet and talk to contacts in the medical and healthcare sector;
*Help and supervise any activation activity.
Job Description:
Administrative Tasks.
oArranging meetings and interviews for Management
oReceiving and Circulating Correspondence.
oMeet and assist company guests.
oMeeting Minutes
oFiling.
oUpdating mailing lists and contacts.
Reports to Director of PR-Sheraton Cairo Hotel & Area PR Coordinator-Starwood Hotels & Resorts Egypt
ESSENTIAL FUNCTIONS INCLUDE:
Secretarial support & General office management:
o Administrating invoices and PR expenses
o Update mailing list
o Supervise and control daily operations of Department
o Assign, supervise, and review the activities of public relations staff.
Press office responsibilities:
o Building, managing and maintaining PR contacts database, photograph, slide, video library and hotels’ information library
o Arranging of PR activities and events including, individual press visits, stays and press trip programs, press conferences, meetings, dinners etc
o PR project co-ordination
o Develop and maintain the company’s corporate image and identity.
o Distributing of PR releases, reports and clippings etc.
o Researching and seeking innovative PR opportunities.
o Monitoring, measuring and recording all media clippings and impressions
o Producing regular monthly activity and impression reports
o Establish and maintain effective working relationships with local and government officials and media representatives and handle their enquiries
o Formulate policies and procedures related to Public Relation programs
Reports to VP Sales & Marketing
Job Description:
o Constructing Marketing, IMC & Media Plans
o Constructing New & Creative Marketing Ideas
o Constructing PR activities
o Delivering a professional service to ensure an integrated, strategic approach to the Company’s marketing communications.
o Developing and updating content on the Company's website.
o Developing an accurate approach to the measurement of all marketing communications activity to inform decisions and future plans, in particular, ensuring value for money is achieved from all suppliers
o A team player, with excellent communication and presentation skills.
o Self-confident, committed, enthusiastic and able to work well under pressure.
Reports to Managing Director
Key Skills:
o Demonstrating a clear understanding of the PR agency business
o Responsible for managing the PR administration for your assigned clients and account managers
o Providing a reliable service to the press servicing journalists’ requests for client information and information on company activities
o Highly competent at using computers and computer software packages.
o Able to efficiently manage the up-dating and development of company databases and to make recommendations to improve company procedures and information handling.
o Possessing good interpersonal skills and are able to communicate efficiently and accurately internally and with clients and the media
