trade marketing manager
Napco Consumer Products
Total years of experience :12 years, 1 Months
Develop all annual marketing plans.
Lead other functions to achieve the final short and long-term objectives of the categories.
New Product Introductions.
Monitor competition actions.
Drive the creation of product planograms in partnership with channel marketing and category teams.
Key Accounts sellout analysis/insights to develop holistic learning agenda for key customers and develop shopper centric selling stories
Handling large volumes of diverse product lines on a multipoint of sales basis across a national/ countrywide.
Proactively identify and present areas of opportunity to the company for existing and future product lines.
Monitor performance on a period basis to proactively identify course corrections and/or new opportunities.
Sells marketing initiatives into the customer.
Strong communication & influencing skills.
• Provide weekly and monthly sales data analysis from all GCC regions (KSA, Bahrain, Oman, Qatar, UAE and Kuwait).
• Analyze how our brand is positioned in the market and crystallize targeted consumers insights.
• Take brand ownership and provide the vision, mission, goals and strategies to match up to.
• Translate brand strategies into brand plans, brand positioning and go-to-market strategies.
• Lead creative development and create motivating stimulus to get targeted population to “take action”.
• Establish performance specifications, cost and price parameters, market applications and sales estimates
• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
• Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
• Oversee marketing and advertising activities to ensure consistency with product line strategy.
• Monitor product distribution and consumer reactions.
• Brainstorm new and innovative growth strategies.
• Align the company around the brand’s direction, choices and tactics.
• Manage external agency relationships and ensure work is delivered on time and within budget.
• Contribute to and interpret brand strategy and execute with excellence.
• Attend and contribute to relevant brand team meetings and business planning.
1. Responsible of Tissue, Aluminum Foil, Cling Film & Garbage Bags Lines.
2. Developed the whole portfolio of tissue (Facial, Toilet & kitchen) & Aluminum Foil, Cling Film in terms of specs and design as I was acting as a brand manager in Egypt.
3. Follow up on execution of POSM, outdoor and indoor advertising materials.
4. Update lab analysis reports for direct competitors twice a year or more if needed.
5. Use and analyze audit reports to capture insights and market info.
6. Consolidate results of internal and external CPTs done in EGYPT and submit reports on findings.
7. Daily update on sales performance vs. forecast by line and recommend actions when needed.
8. Monthly follow up on implementation of Brand Progress targets, Marketing Plan and promotional calendar and suggest amendments.
9. Quarterly updates on market share and submit report on findings and recommendations.
10. Monitor prices vs. competition through monthly price fishing reports.
11. Conduct 3 to 4 weekly call cycles to ensure implementation of all marketing mix elements.
12. Ensure proper product positioning implementation thru appropriate merchandising as per pre-approved brand planogram.
13. Initiate marketing activities and promotions and then follow-up on their timely implementation.
14. Monitor FG stocks inventory for missing SKU's and to support special marketing events.
15. Prepare sensitivity analysis per promotion and evaluate impact.
16. Monitor all ATL & BTL activities vs. budget relative to the line.
17. Generate monthly reports "sales to market" then relay findings to Product Managers duly.
18. Participate in the preparation of yearly business plan proposal: market share. Targets, SWOT, promotion calendar and marketing plan, monthly f/c vs. sales and budget.
19. Responsible for handling consumer complaints related to product line.
Handle customers queries, dealing with more than 10 applications during the call and maintain my numbers at the same time, this job reflects that i'm a really multitasking and hard worker as well.
Collecting employees papers and documenting those papers and have them documented in the insurance, i was interviewing candidates as well i was responsible about the soft skills part.