Digital Marketing and Digital Analytics Sr. Supervisor
Orange - Egypt
Total des années d'expérience :13 years, 10 Mois
𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠:
• Plan and oversee digital marketing campaigns for Orange Egypt, including SEO, SEM, email marketing and social media
• Measure and report digital marketing performance such as website/mobile app traffic, lead generation, conversion rate, and ROI to measure the effectiveness of digital marketing campaigns
• Instrument conversion points and optimize user funnels
• Collaborate with teams and vendors to ensure the successful execution of digital marketing campaigns
• Research, track, and analyze consumer behaviors and trends and implement research into digital marketing campaigns
𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬:
• Develop and maintain data analysis dashboards that provide real-time and historical insights into website/mobile app traffic, user behavior, and marketing campaign performance
• Track and report on KPIs related to mobile app usage, engagement, acquisition, retention and conversion
• Conduct A/B testing and experiments to evaluate the effectiveness of different website designs, marketing messages, and call-to-action buttons
• Manage and optimize mobile analytics infrastructure by overseeing the selection and implementation of mobile analytics tools and technologies and ensuring that data is collected accurately
• Manage various SEO techniques, such as keyword research, on-page optimization, technical optimization, link building, and content optimization, to improve website visibility and attract more organic traffic
• Manage various ASO techniques, such as app title, description, keywords, and screenshots, to improve the app's ranking in App Store search results
• Measure campaign performance: Track the effectiveness of SEO and other marketing campaigns by analyzing the traffic generated by those campaigns
• Identify improvement opportunities: Using data insights to identify areas where the website can be improved to improve user experience and increase conversions
My responsibilities include but are not limited to:
• Planning and execute digital marketing strategies to promote HotelGate.com
• Planning and execute all digital marketing campaigns, including SEO, SEA, social media, email, SMS, and display advertising campaigns.
• Developing and managing project and team members, including delegating tasks, reviewing team member work, adhering closely to deadlines, and to budget, developing and revising ideas, and implementing projects
• Measuring and reporting on the performance of all digital marketing campaigns
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify digital marketing trends, optimize spend and performance based on the insights
My Topics include but are not limited to:
• Lead the digital team to deliver a digital customer experience that supports business objectives and key brand metrics
• Develop and execute the digital marketing strategy to drive footfall to the website through all the relevant marketing channels
• Determine appropriate frequency with which digital content should be updated and ensure all content is highly engaging/compelling for the key target audience
• Identify new initiatives to build traffic and maximize conversion
• Develop optimization strategies that increase the company's website search engine results rankings
• Work with the development team to ensure SEO best practices are properly implemented
• Perform ongoing keyword research
• Develop and execute off-page SEO through link-building
• Optimize website content and landing pages for SEO
WSI is a digital marketing company with a strong international presence.
My responsibilities include but are not limited to:
• Managing Search Engine Optimization (SEO) Projects. “Top 10 within 3 Months”
• Set up and manage Google Ads and Facebook campaigns to maximize performance including conversion rates
• Performing keyword research for both SEO and Google Ads campaigns
• Optimizing Videos for Search
• Make recommendations to improve website user experience and usability
• Landing Page Optimization for SEO and Google Ads
• Manage E-commerce Websites
• Manage digital marketing tools such as Google Analytics, Google Webmaster Tools, and Bing Webmaster Tools
• Web Analytics
Commercial Sciences (Business Administration, Economy, Accounting and Math & Statistical Sciences)