Group Marketing manager
Saba medical company
مجموع سنوات الخبرة :8 years, 1 أشهر
Provide strategic direction and leadership for the overall marketing function.
•Oversee and coordinate the activities of the digital marketing agency, advertising agency, and PR activities.
•Develop and execute efective marketing campaigns.
•Ensure seamless coordination between diferent agencies for integrated campaign strategies.
•Develop, manage, and monitor the marketing budget.
•Implement financial controls to track and report on marketing expenditures.
•Plan, coordinate, and execute marketing events.
•Collaborate with medical departments to align marketing eforts with healthcare objectives.
•Develop and implement a robust Customer Relationship Management (CRM) strategy.
•Oversee call center operations to enhance customer support and satisfaction.
•Collaborate with internal and external stakeholders to understand business needs.
•Foster positive relationships with key stakeholders to drive successful marketing outcomes.
•Conduct training sessions for frontliners to ensure consistent brand representation.
•Develop training programs for continuous improvement and skill enhancement.
•Establish key performance indicators (KPIs) to measure the efectiveness of marketing initiatives.
•Analyze and report on marketing performance to inform future strategies.
•Stay abreast of industry trends, emerging technologies, and best practices.
•Implement process improvements to optimize eficiency and efectiveness.
Marketing responsabilities
•Designing, managing and evaluating marketing campaigns
•Directing social media engagement strategy
•Managing budgets for marketing campaigns
•Collaborating with advertising and creative departments
•Reviewing advertising material for print and digital media
•Preparing advertising contracts
•Performing market research to find new opportunities
•Managing marketing department employees
•Analyzing market trends and conducting competitor research
•Overseeing the company's attendance at events, such as trade shows, conferences, and festivals.
•Hiring and managing the performance of a more junior marketing team that can also include PR and creative staf.
•Experience with Events, Exhibitions, activations organizations.
•Experience with printed materials.
•Experience with Billboard, Radio, T.V Packages & ads creation & execution.
•Measuring and reporting performance of all ofline campaigns, and assessing against goals (ROI and KPIs).
•Planning, designing & monitoring our ofline presence.
•Experience in handling Suppliers & advertising agencies.
•Creativity & ability to generate applicable ideas to achieve marketing goals
•Create and implement a Marketing plan within budget, in conjunction with overall business strategy. CRM Responsibilities
•Build and maintain profitable relationships with key customers.
•Oversee the relationship with customers handled by your team.
•Resolve customer complaints quickly and eficiently.
•Keep customers updated on the latest products in order to increase sales.
•Expand the customer base by upselling and cross-selling.
•Understand key customer individual needs and address these.
•Meet with managers in the organization to plan strategically.
•Conduct business reviews using CRM programs.
•Know your competition and strategies accordingly.
Country: Egypt
•Fixed and removable prosthodontics (full mouth reconstruction)
•Bleaching and whitening (chemical and light bleaching)
•Orthodontic intervention & growth modulation (fixed & removable)
•Periodontal complications & surgeries (supra & subgingival scaling, root planning, gingival reattachment, pockets, gingival hyperplasia, bleeding & halitosis)
•Oral & dental surgeries (wisdom complications, fractured teeth & remaining roots)