Director International Sales
Wataniya Airways
Total des années d'expérience :16 years, 7 Mois
Developing and executing global sales strategy.
Budget and control expenses to execute the sales plans.
Derive a detailed, doable and measurable action plan.
Mentoring and guiding the team; professional Country Managers.
Building a sound performance and reporting systems and the necessary KPI’s.
Implementing and evaluating achievement and suggesting correction actions in case of deviation.
Track down sales opportunities of the different distribution channels.
Implement the annual sales plan and report ad-hoc challenges and recommend best remedies.
Achieved two digits growth in revenue despite severe and unbalanced competition with three home-carriers; among which, one is a budget airline in its’ market share acquisition stage.
Build and expand companies’ network of effective business relations with local authorities, travel agents, corporate, frequent flyers, press and service providers.
Build annual marketing plan and execute it.
Plan and conduct social-business events.
Supervise and lead direct sales promotion.
Minimize marketing costs.
Supervise, emphasize and improve customer service level among both teams; sales and airport.
Special attention for loyal travelers.
Suggested the long term strategy towards securing sustained expansion and market share gain at profitable rates.
Build annual sales plans to serve the long terms targets.
Doubled frequencies; from five to ten a week.
Recommended optimal size of equipment on seasonal and daily basis.
Corrected optimum schedule to meet long term plans, unserved timings and needs of market.
Study and Price all products according to revenue optimization targets in light of capacity, competition and other demand determining factors.
Recommended the optimal baggage allowance in light of prices and allowances of competitors.
Changed fare basis restrictions to cater for revenue maximization and market situation constraints.
Developed and in-house, meticulous and dynamic market monitor system to advise optimum daily price levels for a 90 days forecast period and in light of load and price balance of all competing airlines.
Maximized revenues in spite of reduced capacity; improved seat factor and optimized yield.
Built an event planner to help anticipating the seasonal changes in demand curve.
Saved the company about $850, 000 through different avenues.
Main Target: Salvage Dammam station from closing down operation.
Increased sales by more than 40% in the two years.
Increased operation from twice a week to daily flights at the end of second year but will smaller equipment.
Re-connected airline to travel agents and widened its geographical reach.
Hunted the corporate business in need for company’s’ services.
Supervised airport and maintained excellent performance records and improved service level.
Corrected schedule to meet market exact needs, serve long term plans and make use of unserved timings by competitors.
Built and organized station's data base and reporting systems.
Started Emails promotions in the area.
Repriced fares into multiple RBD's system.
Visited travel agents in Amman
Simplified SPA’s pricing into a more agent friendly sheets and at the same time demonstrated the extended network of the airline.
Monitored competition traffic, pricing and marketing activities..
Worked with the company before it was officially launched.
Particpated in preparing marketing plan.
Defined and located brands’ potential Market and prospects in GCC, Jordan and Egypt.
Participated in creating company's brochures and leaflets and translated them into a promotional Arabic language.
Customized technical parts of legal US contracts to suit start-up operation instead of mature operation.
Developed and worked on preparing proposals to VIP's prospects to sell private jets shares.
Handled and contributed in sales meetings with VIPs’ prospects.
Selecting appropriate gift items and giveaways.
Preparing operating plans,
Route profitability and analysis,
Fleet planning and,
Costing modules (regular, extra and charter flights).
Charter Pricing.
Conducting Special Studies.
Dealt with all traffic and revenue reports.