mahmoud Shawky, Client Service Director

mahmoud Shawky

Client Service Director

New Step Media

Location
Egypt - Cairo
Education
Master's degree, Marketing
Experience
13 years, 7 Months

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Work Experience

Total years of experience :13 years, 7 Months

Client Service Director at New Step Media
  • Egypt - Cairo
  • My current job since January 2022

New Step Media+ / Creativity & Planning advertising agency
Jan 2022 - present

Manage 2 clusters the Business Development department and the Account Management Department to make sure what we promise is what we deliver and to coordinate between all departments to make sure the agency is consistent in every aspect.
Technical Role:
o Plan and execute a marketing strategy for the organization & clients and for new and existing products or services
o Working on digitalizing a lot of clients and auditing their digital exitance and rebuild it again
o Maintains open and complete communications of Client issues with functional leaders and corporate management.
o Designing, managing, and evaluating marketing campaigns for the agency & Clients
o Directing social media engagement strategy
o Reviewing advertising material for print and digital media
o Performing market research to find new opportunities.
o Setting client’s digital marketing strategy and set the proper budget for implementation with the teams
o Ensure providing high quality and profitable service to Clients.
o Developing a business development strategy focused on financial gain & customer satisfaction.
o Maintain current client relationship and identify areas for potential clients.
o Develop new sales areas and improving sales through various methods.
o Research the latest in the business industry and creating new
opportunities to expand business.
o Collaborate with sales and design team to ensure requirements are met, such as sales numbers and profit goals.
o Strong understanding of company products or services as well as business position and competition to keep business competitive.
o Planning and overseeing new marketing initiatives.
o Working on both Egyptian and GCC markets.


Managerial Role:
o Overall growth and development of the clients in the agency
o Meeting profit goals on each client in the agency
o Ensures the timely development and execution of plans, campaigns, and projects to assure earnings, growth, and profit goals are achieved.
o Maintaining a high level of performance between the client service teams and other agency personnel as needed.
o Provides team leadership, and convey the specific requirements for multi-functional support to the appropriate functional management on a timely basis.
o Assigns duties, goals, and supervises the client service staff in the local market.
o Keep records of sales, revenue, invoices etc.
o Develop pricing strategies for each service and client
o Promoting the expansion of business with existing clients
o Working with other senior managers to generate new accounts
o Managed different sectors and industry where the fashion, food industries, fintech, E-comm, automotive, etc…

Account Director at the madnation
  • Egypt - Cairo
  • January 2017 to December 2021

Technical Role:
o Plan and execute a marketing strategy for the organization & clients and for new and existing products or services
o Working on digitalizing a lot of clients and auditing their digital exitance and rebuild it again
o Maintains open and complete communications of Client issues with functional leaders and corporate management.
o Designing, managing, and evaluating marketing campaigns for the agency & Clients
o Directing social media engagement strategy
o Reviewing advertising material for print and digital media
o Performing market research to find new opportunities.
o Setting client’s digital marketing strategy and set the proper budget for implementation
o Ensure providing high quality and profitable service to Clients.
Managerial Role:
o Overall growth and development of the clients in the agency
o Meeting profit goals on each client in the agency
o Ensures the timely development and execution of plans, campaigns, and projects to assure earnings, growth, and profit goals are achieved.
o Maintaining a high level of performance between the client service teams and other agency personnel as needed.
o Provides team leadership, and convey the specific requirements for multi-functional support to the appropriate functional management on a timely basis.
o Assigns duties, goals, and supervises the client service staff in the local market.
o Develop pricing strategies for each service and client
o Promoting the expansion of business with existing clients
o Working with other senior managers to generate new accounts

o Worked with different sectors and industry where the fashion and food industries were the majority.

Brand Manager at “Tropicana for projects” member of “Amer Group
  • Egypt - Cairo
  • January 2016 to January 2017

Responsible for executing, monitoring and managing all marketing activities for (Studio Masr & Halaket El Samak Chili’s, Carino’s & Ocean Basket)
Main duties:
o Branding & Co-branding guide-lining
o Tie-ups with third parties and partners for chain-wide tactics
o Media booking
o Managing Store Ambience
o Managing value-added services in-store
o Handling Production of all marketing materials
o Implementing Media Planning
o Promotions Designing & Planning
o Shop activations
o Event management LSM Plans (coordination with the sales/operations team)
o New Openings support
o Responding to stores marketing requirements/needs
o Qualitative & Quantitative Analysis (coordination job)
o Monthly & quarterly marketing reporting and presentations
o Preparing marketing budget and plan
o Expense Tracking
o Market Intelligence
o Managing promotional campaigns in all its aspects
o Administrative management for the team with me

Brand Manager at Tie Shop
  • Egypt - Cairo
  • June 2013 to December 2015

“TieShop”
Responsible for executing and monitoring all marketing activities for (TieShop, Masryia & The Scarf Shop)
Main duties:
Branding & Co-branding guide-lining
Tie-ups with third parties and partners for chain-wide tactics
Media booking (assisting the Communication Manager’s media planning job)
Managing Store Ambience
Handling Window branding
Managing value-added services in-store
Handling Production of all marketing materials
Implementing Media Planning
Promotions Designing & Planning
PR Campaigns and Road Shows
Shop activations
Event management LSM Plans (coordination with the sales/operations team)
New Openings support
Responding to stores marketing requirements/needs
Qualitative & Quantitative Analysis (coordination job)
Monthly & quarterly marketing reporting and presentations
Assisting in the marketing budgeting and planning
Expense Tracking
Market Intelligence
Managing promotional campaigns in all its aspects

Marketing Executive at Imtenan
  • Egypt - Cairo
  • November 2010 to June 2013

Responsible for executing and monitoring all marketing activities reporting to marketing director,
Main duties:
o Branding & Co-branding guide-lining
o Tie-ups with third parties and partners for chain-wide tactics
o Media booking (assisting the Communication Manager’s media planning job)
o Managing Store Ambience
o Handling Window branding
o Managing value-added services in-store
o Handling Production of all marketing materials
o Implementing Media Planning
o Promotions Designing & Planning
o PR Campaigns and Road Shows
o Shop activations
o Event management LSM Plans (coordination with the sales)
o New Openings support
o Responding to stores marketing requirements/needs
o Qualitative & Quantitative Analysis (coordination job)
o Monthly & quarterly marketing reporting and presentations
o Assisting in the marketing budgeting and planning
o Market Intelligence
o Managing promotional campaigns in all its aspects

Education

Master's degree, Marketing
  • at Arab Academy For Science, Technology & Maritime Transport
  • October 2021
Diploma, Digital Marketing
  • at E-marketing training institution
  • March 2018
Diploma, Marketing and Advertising
  • at The American University In Cairo
  • October 2013
Bachelor's degree, Marketing and Commerce
  • at Cairo University
  • August 2010

Specialties & Skills

Social Media Marketing
Advertising
Analysis
In store
Marketing
BUDGETING
EVENT MANAGEMENT
MANAGEMENT
MARKETING
MARKETING MATERIALS
MEDIA PLANNING
MICROSOFT WINDOWS
PRESENTATION SKILLS

Languages

Arabic
Native Speaker
English
Expert

Training and Certifications

Professional certified trainer (Certificate)
Date Attended:
April 2013