Mahmoud Sheiha

- Manage the business development for assigned categories and assigned markets with target
profitable growth.
- Frequent interaction with internal and external customers is crucial to ensure that customer
expectations are consistently met.
- Develop and achieve or exceed the sales volume/revenue goals targets as defined in the Business
Plan for the Cluster.
- Coordinate the execution of marketing & promotional activities to derive maximum benefit out of
such promotional initiatives.
- Look for new business opportunities in order to safeguard the customer base and increase market
share.
- Recommend product lines by identifying new product opportunities, and/or product, packaging;
surveying consumer needs and trends; tracking competitors.
- Maintain profitability for all assigned brands.
- Assists sales staff with contract negotiations, closing the sale and developing marketing plans.
- Attends trade shows.
- Keeps informed of new products, services and other general information of interest to customers.
- Initiates, filters, and reports potential new suppliers.
- Checks on competitive activity and develops new methods of sales development.
- Troubleshoots problems regarding products provided.
- Answers questions from customers and handles complaints.
- Ensure approval of products and materials at required ministries, government sectors.
- Report on weekly basis to direct manager on sales progress and advise / alert if any problems may
arise.
- Performs other job-related duties and responsibilities as may be assigned from time to time.
- Researching organizations and individuals to find new opportunities.
- Finding and developing new markets and improving sales.
* Developing quotes and proposals for clients.

- Generate and Nurture leads in co-ordination with vertical marketing and field marketing activities
that will help generate targeted new revenue growth
- Nurture leads and create opportunities within portfolio of assigned geographies through a value-
based approach.
-Manage and grow existing businesses to generate targeted and sustainable revenue (additional
regions, additional products).
- Understand and analyze the big picture of customer’s business objectives in order to build the
profile & act as a consultant for customer’s business strategy
- Understand and analyze the big picture of customer’s business objectives in order to build the
profile & act as a consultant for customer’s business strategy
- Translates customer strategy into meaningful opportunities of value for company.
- Identify & develop effective relationships with key contacts within targeted customer organizations
in respective regions, to ensure maximum leverage for the company.
- Work closely with the solutions group to define innovative solutions that provide value to
customer’s business operations.
- Engages in research for the purpose of expanding personal and company knowledge of industry
trends, best practices, marketing and sales.

- Management of specific accounts and overall portfolio including budgeted sales volumes,
prices and profit margin while meeting account service expectations.
- Achieve gross/ net sales plans and market share targets for assigned key accounts through
creating, selling, executing and communicating business plans.
- Develops clear and effective written proposals / quotations for current and prospective
customers.
- Coordinate between field sales and Brand Activation, the conceptualization planning and
implementation of consumer promotions, trade promotions, merchandising, display and
distribution activities.
- Monitor, control and coordinate the distribution of stocks based on channel requirements.
- Ensure channel partners are informed about promotions and price changes.