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Mahmoud Taleb, trade marketing head

Mahmoud Taleb

trade marketing head·IFFCO Group

Saudi Arabia

Bachelor's degree, Business Computer(MIS)

Work experience

Total years of experience: 17 years, 8 months

trade marketing head

February 2025 - Present

IFFCO Group

Jeddah, Saudi Arabia

February 2025 - Present

Company industry:
FMCG
Job role:
Management

Sales Director

November 2022 - Present

Sunbulah group

Jeddah, Saudi Arabia

November 2022 - Present

Company industry:
FMCG
Job role:
Sales

National Sales Manager

January 2019 - Present

SUNBULAH group

Saudi Arabia

January 2019 - Present

Company industry:
FMCG
Job role:
Sales

Regionals Sales Manager

March 2016 - January 2019

SUNBULAH Group

Jeddah, Saudi Arabia

March 2016 - January 2019

Company industry:
FMCG
Job role:
Sales

Regional Sales Manager

January 2015 - February 2016

Kimberly-Clark

Bahrain

January 2015 - February 2016

/KSA www.kimberly-clark.com

Company industry:
FMCG
Job role:
Sales

Key Account Sales Manager

June 2013 - December 2014

Kimberly-Clark

Riyadh, Saudi Arabia

June 2013 - December 2014

Responsible for the development and achievement of sales through the direct sales channel. • Focusing on growing and developing existing clients, together with generating new business. • Write business plans for all current and opportunity tender business. • Act as the key interface between the customer and all relevant divisions. •Dealing with buyers, store managers and regional managers of major retail chains. •Identifying and assessing a client’s critical needs. •Identifying short and long term growth opportunities. •Presenting business proposals to prospective clients. •Attending meetings with clients. •Maintaining tight budget control over expenditure. •Forecasting and tracking key account metrics. •Keeping up to date with market trend and competitor activity. •Being a point of contact to priority customers and resolving any issues that they have. •Closely liaising with the marketing team about campaigns. •Collecting and communicating customer requirements to all necessary departments. •Providing technical customer support as necessary. •Conducting regular Business Reviews with customers and suppliers. •Responding to client communications or queries. •Networking with business partners and customers. •Monitoring the effectiveness of any marketing campaigns. •Manage Staff of sales Team (supervisors, Salesmen & merchandisers) •Managing Modern trade channel (top Key Account, LMT.PH, T2 SM) (Center Region) •Route to Market implementation

Company industry:
FMCG
Job role:
Sales

Regional Brand & Trade Marketing Manager

March 2011 - June 2013

Kimberly-Clark

Riyadh, Saudi Arabia

March 2011 - June 2013

Translates inputs from the Brand Leaders into strategy and plans aligned to the GBA objectives. •Quarterly Marketing and Trade Activation reviews for the GBA. •Provides input into the brand strategy review to the Brand leaders (situational analysis) •Responsible for developing annual brand operating plans and/or channel plans with aligned category, brand, consumer and customer priorities and objectives •Integrated Marketing Plan (IMP) in my region (KSA, Central Region) •New product introduction (NPI) activities •Trade & category initiatives where applicable •Develops appropriate consumer & shopper insight and ensures insights, channel & POP opportunities are incorporated into all strategies and plans •Manages the research process where appropriate •Delivers agreed brand, channel & GBA business targets and profitability •Responsible for gathering and analyzing competitor information and developing activities to counteract anticipated competitor plans •Develops internal and external category & customer reviews, analyses category data, highlights opportunities and recommends courses of action •Tracks, analyses and evaluates all brand and trade initiatives to ensure business results are achieved and brand equity is maintained •Ensures communication to all relevant stakeholders during brand & trade activation projects •Manages day to day interactions with agencies and assists with evaluation •Ensures that all business management standards, processes and procedures are applied and adhered to in all activities •Effective management of A&P budget aligned to budget allocations and brand objectives from the Brand Leaders. •Own and communicate brand level sales and P/L data for the GBA (alongside the BA resource) •building strong, working relationships with different, key stakeholders around the business and within customers, with highly results focused and a team player • Manage and execute for staff training, visual merchandising and POS presentation.

Company industry:
FMCG
Job role:
Marketing and PR

Trade Marketing Supervisor

October 2008 - February 2011

Kimberly-Clark

Riyadh, Saudi Arabia

October 2008 - February 2011

Experience developing incentive programs for retail personnel, working with national and regional retail chains • Researching and analyzing the competitive environment • Researching customer preferences •Supervising on the implementation of Retail marketing programs •lead many project focuses on activation company sales products in down trade (wholesalers), with great growth in sales up to 75% in 2010 • Creation of new ideas relating marketing branding with provide full proposal and take the lead in execution. • Participate in ATTAKC program in central area Riyadh and have a full figure for all the steps of implementation. •Study and analyze the data for every project taking into account the OGISM & ROI. •Experience developing merchandising standards, with managing a large staff of merchandisers •Experience opening large retail stores and managing product range, pricing •Designing and constructing Plano grams •Optimizing shelf space, inventory •Managing various product categories •Al-OUYOUN Secondary School/ Lebanon Oct, 2006 - Oct, 2008 Administrative Post and Teaching •Organize files on human resources in the organization (students, Teachers…) •Management information system, (SIS)Action Program •IT teacher for(Bac1, Bac2 classes)

Company industry:
FMCG
Job role:
Sales

Education

AUL

January 2006

January 2006

Bachelor's degree, Business Computer(MIS)

Lebanon

GPA (rating): Excellent

GPA (rating): Excellent

Skills

ADMINISTRATION
Expert
ADMINISTRATION
Expert
BA
Expert
BA
Expert
BRAND MANAGEMENT
Expert
BRAND MANAGEMENT
Expert
MANAGEMENT
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MANAGEMENT
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MARKETING
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MARKETING
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MERCHANDISING
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MERCHANDISING
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PROPOSAL WRITING
Expert
PROPOSAL WRITING
Expert
RESEARCH
Expert
RESEARCH
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SALES
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SALES
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RETAIL
Expert
RETAIL
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Negotiation
Expert
Negotiation
Expert
Microsoft PowerPoint
Expert
Microsoft PowerPoint
Expert
Problem Solving
Expert
Problem Solving
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leadership skills
Expert
leadership skills
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Languages

Arabic
Expert
English
Expert
French
Expert