Mahmoud El-Naggar

- Review, analyze, and develop Marketing strategies & plans separately for each Business Unit (BU),
company or division, which includes Pricing Strategies, Customers’ Segmentation, Marketing channels & activities, Promotions, Marketing Approaches, Sales Cycles / After Sales Services, Advertising, Communications
- Prepare along with the BU’s the marketing budget.
- Improve the targeting plans for more cost-efficient marketing activities.
- Define the required marketing tools based on the agreed marketing plans & budgets.
- Set Marketing goals & objectives with each company/division separately!
- Define the marketing KPI’s for each company/division to increase ROI & control performance.
- Conduct the required market & marketing research and analyze results.
- Monitor, evaluate, & improve marketing activities through various reports from each company/division and other sources on regular basis.
- Evaluate & develop along with the companies/divisions the policies, prices, processes, activities for each marketing channel, whether through direct sales, e-commerce, or others
- Plan and oversee the entire customers’ journey in various channels: retailers’ showrooms - direct sales- E-commerce websites - mobile Apps. ... etc.
- Create & manage social media profiles & presence for all relevant channels.
- Create, monitor and develop marketing campaigns including SEM (Search Engine Marketing), SEO
(Search Engine Optimization) & SMM (Social Media Marketing)
- Monitor & engage in relevant social media platforms.
- Maintaining websites contents and looking at data analytics
- Organizing events and products’ exhibitions
- Support in managing CRM & updating customers’ leads.
- Plan for the requirements in creating all websites based on the marketing plans and target audience.
- Content creation for various marketing tools: website - brochures - catalogs - presentations ... etc.
- Content creation for various communications including advertisements, social media ... etc.
- Create Press Release content.
- Creating designs for all marketing tools, brandings, and others
- Support in Printings process
- Support in gift items, employee uniforms ... others

- Build, plan and implement the overall marketing strategy.
- Management of marketing budgets, staying on budget and estimating the monthly costs and reconciling discrepancies.
- Develop and manage the execution of approved Marketing & PR function’s and plans on a day-to-day basis and measure their effectiveness as well as provide support and collaboration to all staff. - Planning and overseeing the creation and delivery of all communication materials (online and offline).
- Manage the placement of advertisements including the production of printed promotional materials, catalogues and brochures guides.
- Manage the development and implementation of media kit including press release, publications and integrated marketing campaigns (branding, awareness, and promotional campaigns, etc.)
- Ensure proper maintenance of media, photographs and video library to provide a comprehensive source of information and maintain accurate records of all Marketing & PR operations for reference purposes.
- Manage the participation in seminars and exhibitions held and ensure they yield maximum benefit in promoting the business.
- Prepare and circulate events action plan and program to all attendees.
- Oversee the representation of a positive image organization to the public, clients, and the community whether it was through media channels, exhibits, presentations, conferences and any other activities.
- Manage and oversee different digital marketing channels.
- Prepare and manage the digital marketing budget.
- Oversee all social media accounts, in addition to measuring and managing online content.
- Analyzing market trends and recommending changes to marketing and business development strategies based on analysis and feedback.
- Driving the Customer Relationship Management (CRM); collecting and analyzing insights and monitoring the satisfaction index.
- Developing and leading the marketing team and motivating them to develop and execute new concepts, business models, channels, and partners to position business as innovator and leader.
- Conduct regular Internal and External reporting activities.

General Responsibilities:
- Creating, developing and implementing marketing plans in accordance with the Sales manager & General Manager.
- Management of marketing budgets, staying on budget and estimating the monthly costs and reconciling discrepancies.
- Managing the production of marketing materials, including leaflets, posters and banners. This can involve writing and proofreading the content, sometimes making the design itself & coordinating with printing companies.
- Establishing new partnerships and creating new promotional/branding opportunities.
- Coordinate on the execution of BTL activities - Exhibitions, Site events, Channel.
- High negotiations skills.
- Taking on several administrative duties (e.g. handle and archive documents and materials and produce reports monthly & when required).
- Planning and managing company events.
- Management of company website (design, content, analytics, ect....)
- Receiving orders through the website send them to store for delivery & follow up with customers to confirm receiving the items on time.
- Opening new sales points through the market place for the company products.
Social Media management:
- Maintaining an active presence on all social media platforms.
- Increasing social media channel growth and engagement.
- Design: (making the design of all posts required for all social media channels).
- Content writing: (Writing and editing content for all print and online media channels).
- Following up with customers.


Digital Marketing:
- Well understanding in digital marketing role (SEO, PPC, e-mail marketing, Google analytics, Google ad words, Facebook ads. & video marketing)
- Currently registered in a digital marketing course in order to improve my knowledge & enhance my experience in this part of marketing.
Operation Manager:
- Managing the sales team in all showrooms & supporting the sales manager.
- Accurate handling of all their problems.
- Preparing attendance, payroll, target & commission on monthly basis.
Tenders Management - (MOH):
- Clarification of bid conditions, Review of all information about demands,
management of the tender & proposal preparations.
- Supporting the higher management in cost and price calculations.
- Coordination of tender reviews and deadlines and adjusts them to the frameworks given by the MOH.
Reporting to:
- General Manager.

- Generate new sales using existing and potential customer networks.
- Lead generation; calling prospects and fixing an appointment; visiting customers place.
- Understand the requirements of the customers & present them the company’s services.
- Convince the customers on using the company’s services.
- Keep updated on the advancements or updates in the telecommunications industry within the Kuwaiti market.
- Attend meetings or training sessions on both product knowledge and sales.
- Develop positive relationships and handling customers’ needs.
- Manage a portfolio of accounts to achieve long-term success.
- Act as the point of contact and handle customers’ individual needs.
- Resolve conflicts and provide solutions to customers in a timely manner.
- Set and track sales account targets, aligned with company objectives.
- Monitor sales metrics (e.g. quarterly sales results and annual forecasts).
- Report to the head of sales on the status of accounts and transactions.
- Responsible for keeping current clients satisfied and delivering exceptional client service on a day-to-day basis.

- Setting plan, implementation and follow of all activities of brands supervised by the marketing manager.
- Organize & overview proper research projects execution.
- Assisting & taking part in preparing the marketing budget.
- Coordinate with external research agencies when necessary.
- Managing the website & devising strategies to drive online traffic to it.
- Good background in writing press releases.
- Completing paperwork.
- Develop & maintain social media profiles on Twitter, Facebook & Instgram.
- Following up with the customers through phone calls to finalize customer satisfaction surveys.
- Coordinate with other departments in the company to fulfill their marketing related requests.
- Assist the marketing manager in all planning operations.
- Preparing reports by collecting, analyzing and summarizing information to the marketing manager.
- Arranging promotional & social events (Exhibitions, Conferences, Workshops & Open days).
- Full adhere to company policies & procedures.
- Working closely with design agencies & other suppliers to get the company’s tasks finished.
- Well understanding in digital marketing role (SEO, PPC, e-mail marketing, Google analytics, Google adwords & Facebook ads.).