Brand - retail manger
X-7 group
Total years of experience :14 years, 4 Months
• Penetrated untapped market opportunities
• Developing and implementing the company sales strategies.
• Conducted yearly and monthly sales budget.
• Achieving and formulate complete business plan (Budget, Margin, Investment and Marketing Mix).
• Negotiating yearly agreements, new product launching, and promotional plan and opening fees.
• Responsible for the development and performances of all sales activities.
• Monitoring and analysing monthly sales, margin, investment, forecast.
• Insuring good achievement of the monthly target for all product lines in each key account.
• Reporting monthly sales performances.
• Receivable control.
• Implementing marketing plan on the trade (prices, promotion, planogram, POSM, listing)
• Drove in-store promotions with creative displays, demonstrations and animations (Food Festival, Anniversaries…).
• Renewing agreement and negotiation with new accounts.
• Implementing & analysing merchandising reports (quantitative & qualitative).
• Conducted Monthly country visits to study changes in market dynamics and the competitive environment.
• Enhanced company’s image through marketing activities including events, seminars with partners, sponsorship, corporate presentations and videos, promotional material and display design.
• Monitoring the day to day commercial performance of each account.
• Developing a harmonious and effective working environment for colleagues.
• Managing high level of professional commercial relationships.
• Attracting new accounts and keeping the old ones happy.
• Generating sales for the company.
• Facilitating pull-through activities.
• Collaborating directly with customers to understand their needs.
• Contacting all members of the sales team every day to set action plan and market review.
• Validating customer needs on an ongoing basis.
• Using all sales and marketing resources to their maximum effect.
• Attending conferences, trade shows and exhibitions.
• Overseeing the execution of advertising spend.
• Offering a first class service to both potential and existing customers.
• Managing the day to day job assignment of the Sales/ Merchandisers .
• Maintaining accurate reference documentation for internal management.
• Attending trade shows, exhibitions and events.
• Manage and develop a growing team of remote Sales Developers.
• Identifying and cultivating new prospects.
• Managing a portfolio of over 100 clients and up to a value of 1 million $
• Work on target and budget with preset time frame
• Coordinate and communicate with company buyers on what items to purchase for a store's inventory.
• Set Forecast and coordniate with Purchasing team to secure the latest Products and brands availibilties in store.
• .work closely with the store's marketing team to ensure that products are given effective promotional attention.
• set various sales goals and then work with regional and division managers and other employees to ensure that those goals are met.
• satisfy their customers' needs while providing a positive work Environment for their employees
computer sync