Mahnoor Wali

Lead publicist for L’Oreal Paris Pakistan (Hair Color, Hair Care, Makeup, Skin):
• Color Riche 30 YR #ColorEverAfter Campaign: organized and directly managed the PR for the largest campaign for L’Oreal Designer Makeup Paris with organic reach over 8 million.
• Excellence Crème Legends Collaboration: campaign planning and PR management for collaborative project with fashion label ‘Elan.’ Provided on-ground PR services for fashion display and associated event.
• Makeup Genius (MG): launched MG in Pakistan with key influencers’ videos and a first-of-its-kind snap chat raid with each snap posted having over 4000 views.
• Revitalift: Managed account for #Newme campaign and engaged key influencers for advocacy. Launched Classic Revitalift social media campaign.
• Extraordinary Oil: Organized pre-hype and on-ground PR and content management for launch. Supervised campaign management and coordinated directly with digital team for innovation in campaign.

Pakistan Fashion Design Council (PFDC) L’Oreal Paris Bridal Week’15:
• Lead publicist for PFDC and L’Oreal Paris which entailed media management for all participating designers and all L’Oreal Paris brands.
• PFDC Sunsilk Fashion Week’15: Media management for PFDC

Non-Profit Organizations:
• Developed PR plans for Citizens Archives of Pakistan and Khayaal Fest 2015.

Fashion Brands:
• Mina Hasan: strategy and social media media management, and on-ground PR.

Entertainment:
• PR execution for first Pakistani animation, "3 Bahadur."
• Strategy development for political PR for Sharmeen Obaid-Chinoy's Oscar-winning documentary- "A Girl in the River: The Price of Forgiveness." PR campaign entailed exposing policy makers to the documentary and the movement to change the bill on honor killings.
• Talent management: developing talent portfolios, social media strategies, and endorsement pitches for musicians, actors, and models.

• Communicated with Ohio corporations to raise sponsorship of $10, 000 for first annual casino night fundraiser
• Organized social media publicity and distribution of marketing materials for fundraiser and raised over $7000 in ticket sales.
• Event coordinator responsible for event setup and supervision during the fundraiser

• Calling Alumni to build alumni relations and collect funding for university operations and scholarships- raised $5705 with 48 pledges.
• Recipient of “Best New Caller” award for overall pledge rate and credit card percentage.
-Development of communication and marketing skills via pitching OWU to alumni and convincing them to contribute to the OWU fund

• Researched online marketing strategies to restructure FB page to make it interactive and captivating. Results were monitored by tracking page members’ comments and new number of page likes
• Examined customer services department and developed customer feedback plan to make the department more efficient in responding to customer needs. Time for response through all related departments was monitored for improvement.
• Designed newsletter for the customer services department