Senior PR Account Executive
Memac Ogilvy
Total years of experience :18 years, 0 Months
•Having a good relation with the media, even if the client is not advertising, I can afford coverage in top-tier newspapers. •Generating daily monitoring reports, reviewing press releases, and preparing and finalizing coverage reports and status reports. •Currently, I am handling a number of clients that include Burgan Bank, Nissan & Renault Al Babtain, Turkish Airlines, Jazeera Airways, ASAR and Al Muhalllab Mall. •Also, the plan is to implement a strong relationship between the clients and the media in the long-run.
•Supervise a team of three, working on Al Waseet KW Facebook Fanpage and Instagram accounts.
•Supervise a team of three, working on Layalina Magazine Facebook Fanpage and Instagram accounts. •Writing convincing, results-oriented copy for mobile application, web sites, print and promotional material. • Managing public relations efforts of several clients with many placements in print and broadcast media, writing brochure copy and billboard ads. •Composing mobile ads, digital ads. • Writing 60-second radio spots and 30-second TV spots.
• Take ownership of copy briefs and answer them to a very high standard •Develop creative strategies that are forward-thinking and in-line with current media trends • Demonstrate a clear understanding of campaign objectives and devise strategies to achieve them • Offer creative ideas and encourage others to share theirs • Check all copy that generated by team members and offer feedback when necessary • Manage multiple projects, with the ability to switch from one to the other seamlessly • Meet deadlines and stay within budget constraints • Push clients towards fresh, exciting ideas • Liaise with clients • Complete timesheets and reports
• Proofreading all materials before final print. •Brainstorming with the creative director and art director, researching and preparing situation analysis for possible future clients. • Discuss with clients and other sources the products to be advertised and obtain relevant information from clients.• Brief other specialists in the agency, such as creative team on client requirements in order to develop the details of a campaign.• Present draft campaign suggestions to clients along with a summary of the expenditure involved, and negotiate and arrange for modifications if required.
*To discuss with clients and other sources the products to be advertised and obtain relevant information from clients.
*To brief other specialists in the agency, such as creative team on client requirements in order to develop the details of a campaign.
*To present draft campaign suggestions to clients along with a summary of the expenditure involved, and negotiate and arrange for modifications if required.
*To Support Tribal DDB/ Tarek Nour Communications in the areas of web content writing and management
Principal Accountabilities
*Manage day-to-day client contact and account management process from start to finish
*Learn, understand and be able to restate client's business and project objectives and competitive landscape
*Proactively anticipate client needs and provide solutions
*Develop, track and update project timelines and deliverables to ensure deadlines are met
*Provide all necessary project information to the creative team, brainstorm for ideas and continue to follow-up
*Do digital (online, mobile etc..) media plans for clients in accord with the campaign needs
*Communicate and follow up with various providers to ensure campaign occurs on time
*Monitor the status of work in progress as well as client budgets for assigned projects
*Write, update, manage and control all account paperwork including meeting notes
*Track and analyze results, draw conclusions and make strategic recommendations
*Assist in the strategy, development and execution of plans and programs
*Proofread all documents/materials prior to client review to ensure quality throughout project
*Prepare and deliver status reports to management
*Pitch / Present the work to clients
*Write, build and monitor intranet and internet content for Tarek Nour Holdings through strong corporate knowledge
*Manage all online content for Tarek Nour Communications
*Write and edit news articles for the companys bulletin board
*Board Articles Updated news, TNC news, Welcome New Comers and introduce them, client news, DDB News worldwide, news about global ads esp. creative ones
Objectives: spread positivity, keep people updated with the inside -TNC, and the outside news - global)
*Al Kahera Wal Nas News and programming updates.
Objectives: Keep people updated with the channels news; try to fill their curiosity 2 weeks before Ramadan, Ramadan, and two weeks after Ramadan.
*Tarek Nour Website. Write and add (News, articles, videos, publication) Translate publications about Tarek Nour, Al Kahera Wal Nas and publish over the internet.
Objectives: To reach the world so that other companies know our accomplishments.
*FaceBook, Twitter and YouTube.
Objectives: Social marketing; Going social to reach our audience and to reach the world so that other companies know our accomplishments
*SEO (Search Engine Optimization) for Bianchi, Shalaby Katameya DownTown websites.
Objectives: So that the website will be easily reached through Yahoo, Google or any other search engine. Meet the client needs
*Reporter for the 32nd and 33rd CIFF (Cairo International Film Festival).
*Editor, Reporter, and Writer. Head of Get Z Looks section, the section of Lifestyle, Fashion, Health, Relationships
Reorder and plan the media programming playlist in Al Kahera Wel Nas Channel