Digital Analytics & Optimization Lead
Beaconfire RED Consulting
Total des années d'expérience :15 years, 0 Mois
- Design and implement Web Analytics configurations for nonprofit organizations on a variety of online channels and platforms.
- Perform detailed and in-depth analyses to help deepen understanding of online donor behavior across digital marketing channels (email, social media, paid search and display), as well as merging data with offline data sources (direct mail, phone and other campaigns).
- Develop analytics tracking strategy and implementation documentation for clients; Test and validate code.
- Build and customize Google Analytics, Google Tag Manager, DoubleClick and other advertising platforms’ tracking code to measure critical KPIs, and oversee the testing and validation of code.
- Plan metrics for online marketing campaigns including email, paid advertising and social media, for conversion analyses, interpret results and develop recommendations for clients and internal team members.
- Create weekly and monthly client reports and dashboards combining data from multiple sources and databases; visualize and analyze the data for recommendations using a variety of tools and techniques (including Tableau and complex SQL).
- Devise and launch A/B and multivariate experiments to optimize webpages and user experience on Landing pages and eCommerce sites.
- Perform client training sessions on different analytics tools and concepts. Developing training outline based on client needs and author training and practice material.
- Create post-implementation and training documentation for clients and internal staff.
Analytics projects include the following clients:
American Diabetes Association, Humane Society of the United States, Habitat for Humanity, Children's Aid Society, Brighfocus Foundation, Special Olympics, American Kidney Fund, Union Plus, CARE Relief Organization.
- Manage Online Booking engine projects and system implementations. Projects include: Customizing Sabre Airline Solutions modules for Payment Gateway, Agency and Corporate travel portals, Fraud prevention, Hotel booking.
- Draft System Requirement Specifications and work with end-users and development for e-commerce projects documentation.
- Manage outsourced development team for Frequent Flyer Members Portal including online enrollment, statements and ticket redemption online.
- Run online campaigns within booking engine, working with Sales and Marketing team to align online campaigns with sales targets and analyze results from the booking engine and ROI.
- Integrate & manage tools for website and booking engine to enhance product marketing and online brand : E-Newsletters, SMS, live feeds, Web Analytics, Live Chat.
-Work as the middle layer between the business and development team and draft business requirements
-Managing Projects and Change Requests for E-Channels (Online Banking, CRM, Call Center IVR).
-Managed CRM Integration with Cisco IPCC for Call Center Revamp Project
-Team member in the Rollout of new Front-End Retail Banking application for 62 branches, including support after launch
-Worked with E-Business and Information Security department to integrate RSA Encyption and Authentication
- Managing websites holding the bank profile and online banking.
www.cbk.com, www.cbk-online.com
Online Banking website won the 3rd Middle East e-Banking Excellence Awards (November 2006) : Best bank in Kuwait in providing e-Banking services to successfully solve customer needs electronically
-Managed Online Banking Project: Preparing website and backend systems and database, integrating Swift transfers and Credit Card payments online
-SMS Banking integration
-KCC Autopayments : automated payments for Kuwait Stock Exchange traders
-Developing web-based projects for internal bank usage
-Projects include Integration of ready-made applications
-Microsoft Sharepoint Integration : Team leader for internal project of
intranet portal integration for all departments
-CallTrack : Creating customized web-based customer case tracking system between Call center and over 46 branches
-Representing bank in committees at Banks Union and KNET
- Maintaining the statewide website of the department along with creating publication materials for the web (PDF files)
- Full project of migrating the website from static HTML to a dynamic database-driven website to provide faculty with automatic updates. http://extension.oregonstate.edu/fcd
- Teaching Microsoft Excel and VisualBasic programming
- Developing VisualBasic programs as assignments for students.
- Providing one-to-one help to students on Microsoft Excel and Visual Basic.
Degree details : -Major : Information Systems Engineering – College Of Industrial and Manufacturing Engineering -Minor : Multimedia -GPA : 3.81 Honors : -University of Colorado at Boulder, College of Engineering Dean’s List: Two semesters -Oregon State University Honors List: 11 quarters -Oregon State University: Drucilla Shepard Smith Scholastic Award (for achieving 4.00 GPA) -Oregon State University: Tuthil Work Scholarship (scholarship for undergraduate students to work with graduate students on classroom experiments) -Full Academic Scholarship awarded by the Ministry of Higher Education, Kuwait (for the Bachelor’s degree) -President and Officer of Kuwaiti Student Organization at Oregon State University