Senior Account Client Servicing
Traccs Public Relations
Total years of experience :19 years, 0 Months
• Handles up to 3 clients
• Managing client relationships within the agency and advising on the development of public relations strategies
• Presenting PR strategies to clients
• Work alongside the media department for client’s requirements and support
• Analyzes the media coverage and opportunities for clients development
• Prepares quarterly update reports on clients status to be presented the Managing Director
• Strategize on the clients annual program and means for development and growth
• Supervising and running client meetings / communications
• Supervising the preparation and handling of communications for events (conferences, round tables, etc.)
• Insures the smooth operation of clients programs and work
• Participation, development and organization of all clients events and major briefings and meetings
• Supervising and editing all communications materials prepared for clients
• Oversees the preparation & handling of major company events (including press conferences, specialized interviews, round-tables, etc - supported by the media department) - especially those related to specific clients
• Formulation, launch and implementation of PR strategy to meet client objectives
• Ensures the planning/implementation/support of PR initiatives and activities to agreed budgets and timescales
• Self-development and continuing personal development
• Maintain client visit and close contacts with the customers
• Initiate & implement in-house research
(Qualitative& Quantitative), to gauge consumer
insights as required
• Research concerning my accounts and their
competitors
• Attending creative sessions & assisting in
developing creative strategies for the brands
• Working with the account manager to brief
media, creative staff
• Delegating tasks to the stuff of the agency
• Presenting the creative work to the clients for approval or modifications
• Execute and supervise different marketing activities & activations within budget, parameters
& specifications as per the agreed plan
• Monitoring outdoor activities to ensure the successful running of marketing plan and strategy
• Supervising all production sessions
• Evaluate and measure campaigns impact on both sales figures and corporate brand equity
• Ensure consistency and supervising for brand image in all communications (showrooms - outdoors locations and messages - website -
exhibitions - E-marketing- events) following by company guidelines
• Following up on media planning and implementation for below and above the line activities
• Writing all types of reports, quotations, and briefs
• Ensuring timely delivery of all client requests…
Part of a team responsible for the following accounts:
• Shell "Ferrari - Shell event Cairo- Alex Road, Marina" August 2009
• GSK " Partners for Better Childhood Event " April 2009
• Misr Insurance " Direct Mail Campaign, SMS Campaign"
• Novartis " Team building event in JW Marriot" May 2009
• GSK " Cycle meeting in Fairmont Heliopolis" November 2009
• Participating in pitch for Proctor & Gamble 2009 promotion campaign. The campaign included
new concept called "Shopper Marketing" designing a new logo, in store campaign,
activities and retail shop branding
Managing Veolia’s internal and external communication policy. In charge of promoting the Company's identity and image of quality in line with the company strategic plan
• Responsible for formulating & managing the company strategic marketing communications and public-relations plan
• Conceptualize and develop corporate events, marketing collaterals, press releases, speeches, newsletters and related presentation materials
• Interface with public relations agency; manage local and international media relations and enquiries
• Management of corporate website and social media marketing mediums
• Actively participate in the development and implementation marketing and advertising campaigns; corporate design and identity guidelines, represent company in events, write and develop press releases
• Coordinate with the advertising agencies the branding, media, design and PR
monitors brand Identity, guidelines and implementations
• Creates and organizes commercial events, demonstrations and or technical days
• Update the internal online Osmose magazine with the latest news, winning tenders and new projects
• Meeting the clients
• Plan & serve the communication needs of clients
"Heinz, Nestle, Farm frites, La poire, …"
• Attending all types of briefings and meetings
• Research concerning my accounts and their
competitors
• Following up all works in process in various
departments inside the company (creative, art, production, etc…)
• Managing and organizing and supervising all of
the advertising activities
• Providing the clients with marketing and
advertising plans to promote their products and let the end consumer aware of their products
• Arranging loyalty programs for the clients
• Arranging cooking sessions for the executive chefs
of the big restaurants and hotels and people who are interested in the same field
• Arranging events for the clients to let them communicate with the end consumer
• Ensuring timely delivery of all client requests..
• writing all types of reports
