Distribution Lead for Prepaid Business
vodafone india limited
مجموع سنوات الخبرة :28 years, 4 أشهر
The Role
Responsible for the revenue generation of Rs.10.50Cr per month (achieving both primary & secondary targets of handsets & recharge) from the entire distribution setup in Tirupathi Hub.
Responsible for acquiring 150000+ Prepaid Subscribers every month (Achieving Territory targets of handsets & Sims).
Evaluate the current efforts of a team of 3 ASMs, 11 Channel Sales Managers & 18 PSRs, guide them and motivate them through on-the-field and off-the-field training sessions and regular feedback.
Design schemes and promotions to increase the width and depth of distribution in order to drive new customer acquisitions and there by enhancing revenues.
Drive merchandising excellence for visibility leadership in the Hub through proper guidance to the CSMs and coordination with the circle marketing team.
Launching all the new towns in a big bang way by implementing activities like market storming, auto rallies and high level of visibility.
Planning & implementing Logistics with respect to stocks.
Maintaining Continuous inflow & outflow of communication both Upwards and Downwards.
Taking care of Distributor profitability month on month.
Handling the KROs, increasing the counter share in these outlets with regular contacts and designing special promotional activities both in shop and out shop.
Sep '10-Till Date Vodafone Essar South Limited as Distribution Lead for Pre-paid/Post-paid/PCO Sales, handling Tirupati Hub (Chittoor, Kadapa and
Nellore Districts), Andhra Pradesh.
The Role
⇒ Responsible for the revenue generation of Rs.10.50Cr per month (achieving both primary & secondary targets of handsets & recharge) from the entire distribution setup in Tirupathi Hub.
⇒ Responsible for acquiring 150000+ Prepaid Subscribers every month (Achieving Territory targets of handsets & Sims)
⇒ Evaluate the current efforts of a team of 3 ASMs, 11 Channel Sales Managers & 18 PSRs, guide them and motivate them through on-the-field and off-the-field training sessions and regular feedback.
⇒ Design schemes and promotions to increase the width and depth of distribution in order to drive new customer acquisitions and there by enhancing revenues.
⇒ Drive merchandising excellence for visibility leadership in the Hub through proper guidance to the CSMs and coordination with the circle marketing team.
⇒ Launching all the new towns in a big bang way by implementing activities like market storming, auto rallies and high level of visibility.
⇒ Planning & implementing Logistics with respect to stocks.
⇒ Maintaining Continuous inflow & outflow of communication both Upwards and Downwards.
⇒ Taking care of Distributor profitability month on month.
⇒ Handling the KROs, increasing the counter share in these outlets with regular contacts and designing special promotional activities both in shop and out shop.
Aug '09- Aug '10 Vodafone Essar South Limited as Area Sales Manager
For Prepaid Sales, handling Kadapa District, Andhra Pradesh.
Mar '09- Aug '09 ETISALAT DB India as Key Accounts Manager - Sales, Corporate Business
Group, Chennai
The Role
⇒ Devising & implementing pre & post marketing activities for successful launch of new products.
⇒ Building brand focus in conjunction with operational requirements; ensuring maximum brand visibility and capture optimum market shares.
⇒ Recruiting, training and providing guidance and support to the front-line team through target setting and reviewing measures.
⇒ Providing direction, motivation and training to the field sales team, ensuring optimum performance.
⇒ Identifying and networking with channel partners, resulting in deeper market penetration and reach.
⇒ Analyzing business trend & performance of each channel partner on different parameter. Ensuring complete customer satisfaction and retention/gaining new clients by delivery quality services.
⇒ Ensuring complete customer satisfaction and retention/gaining new clients by delivery quality services.
Sep '05- Sep '08 ICICI Bank Limited as Key Accounts Manager - Sales, Retail Liabilities
Group, Chennai
The Role
⇨ Managing liabilities business for Hospitals, Universities, NGOs, Trusts, Societies as well as retail business opportunities in government, judiciary and small & medium corporate sector.
⇨ Achieving sales target for liabilities (term deposits, operating accounts) & third-party products (RBI bonds, mutual fund and insurance), cross-sell of asset products (term loans etc.)
⇨ Organizing knowledge seminars to drive sales & business development as well as acquire new customers.
⇨ Planning & forecasting sales and responsible for recruiting & training customer acquisition team.
⇨ Acquiring small & medium corporate relationships for term deposits & other businesses opportunities.
The Highlights
⇨ Successfully achieved: o Rs. 38.5 crores i.e. 110% of target for financial year 2005 - 2006.
o Rs. 106 crores i.e. 143% of target for the financial year 2006 - 2007.
o Rs.56 crores in CASA i.e. 200% of target for the financial year 2007- 2008.
o GI business of Rs.22 lakhs for the financial year 2007- 2008.
Jan '05- Sep '05 Reliance Petro Marketing Private Limited as Field Sales Officer / Cluster
Manager, Chennai
The Role
⇨ Appointing dealers and conducting financial analysis to assess the net worth of the dealers and capacity to handle business.
⇨ Efficiently preparing the Trading Area Report based on area profile, population, competition details and volume extraction justification.
⇨ Finding an ideal location for construction of Retail Outlets in coordination with construction team.
The Highlights
⇨ Successfully appointed dealers for retail outlets in Avadi, Thiruvallur, Villupuram & Thindivanam.
Jul '04- Dec '04 SIFY Limited as Territory Manager, Access Media; Chennai
The Role
⇨ Handling 42 I-Ways across Chennai with a team of 80 members.
⇨ Planning & generating revenue from the I-Ways through marketing & promotional activities.
⇨ Maintain I-Ways at high performance standards.
Sep '02- Jun '04 Almarai Company Limited, (Kingdom of Saudi Arabia) as Sales & Marketing /
Sales Supervisor
The Role
⇨ Maximizing sales & margin of Almarai products with a team of 12- 15 members.
⇨ Maintaining wastage level within targeted level.
⇨ Ensuring the adherence to Almarai quality procedures.
⇨ Effectively managing & controlling the merchandising standards.
The Highlights
⇨ Achieved distribution target of core products and targeted sales margin of Fresh, Food & UHT Products.
⇨ Distinction of setting up distribution channel within a short period of time.
Feb '98- Sep '02 Cadbury India Limited as Sales & Marketing / Sales Officer, Chennai
The Role
⇨ Planning primary order with distributors and executing secondary sales.
⇨ Designing and implementing promotional schemes in coordination with the distributors.
⇨ Identifying new outlets and consolidating sales reports.
⇨ Handling supermarkets - Food World, Nilgiris and Vitan.
The Highlights
⇨ Assisted the distributors in achieving the targets in the yearly contest and consecutive achievement of targets has considerably increased the ranking.
⇨ Consistently earned the target incentive every month from the date of joining.
⇨ Awarded as the, "Best Sales Officer" for Chennai in the year 2001.
Sep '95- Feb '98 KCA INFOCOMN Private Limited as Senior Marketing Executive; Chennai
The Role
⇨ Marketing the Panasonic Key Telephone Systems and appointing & monitoring resellers.
⇨ Drafting and mailing mailers to selective segments and executing regular follow up.
⇨ Interacting with Architects and Interior Designers for prospects.
The Highlights
⇨ Received first school order for KCA Infocomn Private Limited.
⇨ Achieved targets thrice worth of Rs.36 lakhs including first quarter.
MBA in Marketing from Sikkim Manipal University -2012
Bachelor of Commerce from University of Madras in the year 1995.