Network Operation Manager
Total Jordan
Total years of experience :22 years, 8 Months
Total is one of the largest major integrated oil and gas companies in the world, with activities in more than 150 countries. The Group is also a first rank player in chemicals. Total Group established Total Jordan in 2007, and opened its first service station in March 2009.
Network Manager
• Responsible of managing and supervising the entire network operation all over the kingdom.
(38 Gas Stations, 38 Shops, 35 LUB and Car wash)
• Managing more than 800 employees, serving more than 60, 000 customers daily.
• Dealing with more than 750, 000 USD daily Sales.
• Involved in the daily department activities and tasks.
• Monitoring stations performance to meet set targets for sales.
• Ensuring providing the highest level of customer satisfaction in all Total stations.
• Ensuring the implementation of Total policies and producers.
• Improving the network productivity and efficiency by increasing the sales and controlling the expenses.
• Interacts between different departments to get any station related problem solved (Sales, operation, logistics & finance).
Arabian Gulf Company, KSA January 2014 - Present
Arabian Gulf is privately owned company by Al Jarall Family with variety of constructions and industrial activities such as roads contracting, maintenance and industrial activates (Ready-mixed concrete, Tissues, perfumes and cosmetics)
Business Development Director (Industrial Division)
• Reporting to the CEO looking after Riyadh operation (Concrete plants, Perfumes and cosmetics plant and hygiene papers)
• Responsible of spotting gaps and developing action plans to improve the performance of all operation and plants.
• Implement an action plan for the development of the tissue and perfume plants product lines, branding and strategies.
• Improve the staff performance including training, commissions systems, etc.
• Search for new investment opportunities for the group.
• Working with the Department of Finance to increase efficiency and reduce expenses.
Exotic Materials for Juices & Foods Manufacturing
July 2011 - September 2013
Exotic Material is part of Hejaz Invest Venture Capital Investment Company based in Amman Jordan, and targeting MENA Region, with particular emphasis on the Levant Countries. It produces Juices and distributes FMCG products.
Sales & Distribution Chanel Manager
• Established the sales & distribution division.
• Set the overall department strategies, plans and goals.
• Involve in all new products evaluation & studying including calculation, positioning and pricing.
• Sitting the sales & marketing operational budget.
• Responsible of building a strong sales team who owns the needed passion for the mission, were subjected to an intensive and comprehensive advanced sales training, dividing them into teams and distributing tasks to them accordingly.
• Controlled business relationships with key decision makers to assure client retention, enforce compliance with contract terms and payment schedules, as per credit control policies of the company.
• Finding new markets and opening new channels effectively to increase the opportunities for the sales team, upgrading their performance towards achieving the targets.
Marketers of Food Products & Investments Co. June 2008- July 2011
MFI is a Jordanian private share holding company located in Jordan; with the main objective of marketing and distributing Fast Moving Consumer Goods (F.M.C.G.)
Sales & Marketing Manager
• Set the overall company strategies and goals.
• Responsible for the all company operations and activities including sales, marketing, commercial and financial departments.
• Design, implement and facilitate annual sales & marketing plans.
• Plan and administer the company sales & marketing operational budget.
• Built a distribution network of more than 1500 point of sales all over Jordan. Including the superstores, supermarkets, wholesalers, and HORECA.
• Developed sales contests and programs, which resulted in over achieving the sales target for the last two quarters.
• Providing a healthy working environment that encourages teamwork.
• Motivates employees and provides continuous development of the company employee's skills and performance.
• Supervise the operation of the warehouse.
• Conducted market studies for new products to set market positioning, pricing and feasibility.
• Negotiated and secured the following suppliers:
o BALSHARAF GROUP (BAITY brand) / Saudi Arabia: Introducing a full range of products; Milk Powder, Tuna, Hot sauce, Baking powder, Noodles, Ketchup, Sweet corn, Mushroom, Jelly, Cooking Oil, Pasta, Canned Cream and other food items.
o Cantina / Belgium: specialized in Mexican food.
o Lactima / Poland: produces Processed Cheese portion and slice.
o RANA Confectionery / Saudi Arabia: produces Chocolates, Wafers, Toffees and Gum
o Al Ahlam / Syria: produces Jam, Pickles, Maqdos, Halawa, and Olives.
o SPC Saudi Paper Converting / Saudi Arabia: produces Tissue Paper Products.
o Sweet House Factory KSA: produces Toffee Carmel, Lolly Pops, and Bubble Gum.
o Alpha Beta Food Industries / Jordan: produces canned food, Tomato Paste and Jameed.
o Lotus Juice Factory/ Jordan: produces juices (Tetra, Glass and PET) in different sizes.
Xpress is the third mobile operator in Jordan and the first IDEN operator in the Middle East with more than $100million investment.
Joint Xpress since establishment in 2003 as one of the finding staff then started, developed and managed the Retail Sales function. Later on in addition to the retail function, I started and managed the channel of distribution (indirect sales). And for a very short time I was responsible for managing the whole sales function at Xpress to include, retail, indirect and corporate.
Retail & Indirect Sales Manager June 2005 - June 2008
• Established the Indirect Sales department including staffing, developing procedures & polices, sales systems, budgeting, forecasting, etc.
• Built a channel of more than 1200 point of sales all over Jordan including dealers.
• Involved on the daily department activates and tasks.
• Developed programs, which resulted in achieving targets.
• Managed the indirect sales department in addition to the Retail Sales activities.
Retail Sales Manager June 2003 - June2005
• Set up all Xpress showrooms in Jordan that included: selecting locations, internal design, staffing, developing sales systems, launching, etc.
• Managing more than 25 employees through supervisors.
• Developed trained and implemented customer care, selling skills and communication programs.
• Participated with the marketing department in developing special bundles and offers this included pricing, promotion and positioning.
• Contributed to various functions at Xpress as one of the company start up team, which included selecting market researches on customer preferences and distribution.
• Participated in market analysis i.e. competition analysis, market trends, etc.
United Marketing Co. Ltd (Amman, Jordan) June 2002-June2003
Marketing & Business Development Supervisor
• Supervise and support the sales team with needed marking activities.
• Analysed sales statistics in order to develop sales plans, forecasts, and targets for various products for all the sales team.
• Designed, and implemented comprehensive marketing and business development strategies for various FMCG products - SAGRA
• (CHOCOLATE), Al-SAYER (JUICE), RANA (CHOCOLATE), AL WALIMAH (BASMATIC RICE), etc.
• Responsible of preparing market research and assessment for new products launches, forecasting, budgeting, and costing.
Marketing Officer (Part-time) May 2001 - June 2002
• Responsible of the direct marketing functions.
• Coordinate between mother companies, agencies and customers.
• Designed promotional campaigns to support the sales team.
• Monitoring Merchandising activities of the company and negotiating display rentals for special promotions.
• Reporting to the management on competition activities, business reviews with senior buyers and section Managers of Outlets.
Bachelor Degree in Marketing - 2002 Yarmouk University, Irbid, Jordan.
English Language Courses - 1998 Boston University, Boston, USA.
High School Certificate (Tawjihi) - 1997 King Faisal School, Riyadh, KSA.