Majed Alawfi

Bussiness Development manager /Partner at Oasis Catering

• Saudi Arabia - Riyadh
• My current job since October 2014

Highlights:
 Successful in acquiring a new franchise licenses including “Subway” as well as a pasta and pizza restaurant brand “Broccoli”.
Key Responsibilities:
 Drive the business growth by acquiring a new franchise licenses and leading the team to increase the sales; provide leadership
in both administration and operations of the company.
 Oversee the development and implementation of all activities of the business including marketing, sales, financial control,
customer relations and personnel management.
 Evaluate existing business structure, formulate end-to-end sales solutions and streamline business operations, while
contributing to long term growth objectives of the company.
 Develop and execute the company‟s business strategies in order to attain the goals of the board and shareholders; manage the
preparation and implementation of company‟s annual budget; drive the business to increase profits.
 Formulate effective strategies to facilitate achievement by planning cost-effective operations and market development
activities.
 Develop and execute strategic sales plans for capitalizing existing client base; direct the implementation of sales strategies to
enhance revenue and profitability as well as to expand market presence.
 Lead and manage healthy business relationship with franchise owners, potential owners and key clients; partner with client
leadership teams to develop and communicate the win strategy of new partnerships.
 Conduct extensive market research, analyze competitors‟ strategies, policies, products and prices; and provide market studies
for potential business opportunities.
 Manage the promotion, development and expansion of the business; work with branding and marketing team to enhance
brand awareness and increase marketability of business units.
 Manage the development of KPI's for ongoing monitoring of performance and achievement of financial performance
consistent with annual business plan.

Vice President at MEMAR Construction & Development Company

• Saudi Arabia
• September 2011 to December 2013

Highlights:
 Joined as Operations Director and got promoted to the role of Vice President during to consistent performance and significant
contribution towards business development.
 Efficiently led and managed various projects across Riyadh, Dammam, Dubai, Marrakesh and Tangier, worth more than 200
million SAR.
 Successfully managed various new deals including raising a new real estate fund with „the investor for securities‟ which was
succeeded by establishing the first public real estate fund under CMA regulation - The investor Real Estate Fund for Multiple
Projects, which resulted in achieving the fund of more than 80 Million one week before the closure.
Key Responsibilities:
 Managed overall business operations including sales, marketing, business development and project management with focus
on bottom-line profitability.
 Developed and implemented long-term strategies for growth, improved efficiency and reduced costs; ensured that the
business operates within the company's mission statement.
 Deliver the service elements within the operating plan, demonstrating commercial focus and a structured approach; ensure
that financial targets and other agreed targets are met in all departments.
 Spearheaded sales efforts and led a large team to achieve monthly/annual sales targets in a given time frame, and ensured that
sales target is met at the lowest operational cost.
 Worked with executive team in leading company expansion into new markets and territories; accordingly developed new
projects, and promoted and introduced them in the targeted region.
 Oversaw and spearheaded various high-value construction projects across diverse regions; directed planning, budget,
development and project management for residential projects.
 Coordinated with finance, legal, construction, and development teams for success of on-going projects; prepared reports of
progress, budgets and costs to senior leadership.
 Planned, organized and managed resources to ensure cost effective and quality projects completion within scope and budget.
 Ensured successful project completion within schedules while meeting client needs and business objectives.

Managing Director at Phi Communication

• Saudi Arabia
• September 2009 to December 2011

Highlights:
 Successfully established the company and ensured business growth through well-managed operations and acquisition of
multiple high-value clients.
 Invited to a pitch for “Alessa for electronic appliances” (craft, Hass, Hitachi) and selected as the exclusive creative agency for
2012 among six international agencies.
 Board member; Sep 2011 - Dec 2013.
Key Responsibilities:
 Managed overall business operations with profit-centered aptitude including accounts management, creative studio, customer
relations, financial, budgeting, cost reduction and profitability.
 Directed activities of overall business staff to better meet the objectives with the responsibility of growth, stability, direction
and regular business operations.
 Prepared annual budget; reviewed sales reports and financial statements, compared them with goals set out in short- and long-
term business plans, and determined ways to increase profits and reduce costs.
 Create structured business plan covering sales, revenue and expense controls, with focus on achieving market share growth
and profit objectives and promoting the organization‟s presence throughout the region.
 Cultivated new accounts through effective sales and marketing strategies, networking and sales presentations to existing and
potential clients, thereby developing a large customer base.
 Mapped client‟s requirements & provided best products/services to suit their requirements, ensuring complete client
satisfaction; developed healthy business relations with them to achieve repeat/referral business.
 Fostered effective channels of communication with various agencies and clients to discuss commercial policies, terms and
conditions; developed healthy business relations with key decision-makers in target organizations for business development.

Brand Manager at Sunbulah Group

• Saudi Arabia
• July 2007 to August 2009

Highlights:
 Successfully initiated a honey committee during the global financial crisis, when the raw honey price increased by 40%,
which resulted in enhancing the volume sale of honey by 5% and value by 12% as well as increasing the shelf price of honey
in two waves.
 Honored as one of the best employee in 2008 for significant contribution in enhancing the business.
Key Responsibilities:
 Performed in-depth analysis for the category, brand health check, monitored target audience behavior and needs and assessed
supply chain capabilities to develop an effective brand strategy.
 Conceptualized and executed sales and promotional strategies as part of brand building and market development effort,
thereby contributing to organizational revenue growth.
 Developed brand guidelines and implemented portfolio rationalization to improve the bottom-line; worked with creative/
advertising agencies to create communication strategy and define brand positioning.
 Conducted extensive consumer research, managed consumer and market analytics, data & insights mining (including brand-
tracking, media-tracking) for marketing strategy planning.
 Developed and implemented marketing strategies and plans based on how consumers make decisions and served consumer
needs to identify growth opportunities.
 Planned and executed effective media campaigns with appropriate budget, worked closely with customers throughout the
campaign and maintained high service standards.
 Monitored market trends, analyzed brand positioning, crystallized targeted consumer insights and monitored competitors‟
activities to adjust brand marketing accordingly; translated brand strategies into brand positioning & go-to-market strategies.
 Evaluated audience figures and sales data to evaluate effectiveness of media campaigns ROI, consequently maintained
efficient client networking and PR relationships to ensure adequate market share, growth and performance.

Junior Brand Manager at Henkel Jebel Ali FZCO

• United Arab Emirates
• May 2005 to June 2007

Key Responsibilities:
 Conceptualized and executed sales and promotional strategies as part of brand building and market development effort,
thereby contributing to organizational revenue growth.
 Developed brand guidelines and implemented portfolio rationalization to improve the bottom-line; worked with creative/
advertising agencies to create communication strategy and define brand positioning.
 Conducted extensive consumer research, managed consumer and market analytics, data & insights mining (including brand-
tracking, media-tracking) for marketing strategy planning.
 Developed and implemented marketing strategies and plans based on how consumers make decisions and served consumer
needs to identify growth opportunities.
 Planned and executed effective media campaigns with appropriate budget, worked closely with customers throughout the
campaign and maintained high service standards.

Sales Engineer - FG (Finish Good Products) at Carrier Saudi Arabia

• Saudi Arabia
• July 2003 to April 2005