Majed Asadi, Sales & Marketing Management

Majed Asadi

Sales & Marketing Management

SLEEP HIGH

Location
Saudi Arabia - Jeddah
Education
Master's degree, Managing Retail Business
Experience
24 years, 3 Months

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Work Experience

Total years of experience :24 years, 3 Months

Sales & Marketing Management at SLEEP HIGH
  • Saudi Arabia
  • My current job since December 2015
CEO at Nasseeg AL- Ekteyar Trading company
  • Saudi Arabia
  • June 2013 to December 2013

1. to lead, in conjunction with the Board, the development of the Company’s strategy;
2. to lead and oversee the implementation of the Company’s long and short term plans in
accordance with its strategy;
3. to ensure the Company is appropriately organized and staffed and to have the authority
to hire and terminate staff as necessary to enable it to achieve the approved strategy;
4. to ensure that expenditures of the Company are within the authorized annual budget of
the Company;
5. to assess the principal risks of the Company and to ensure that these risks are being
monitored and managed;
6. to ensure effective internal controls and management information systems are in place;
7. to ensure that the Company has appropriate systems to enable it to conduct its activities
both lawfully and ethically;
8. to ensure that the Company maintains high standards of corporate citizenship and
social responsibility wherever it does business;
9. to act as a liaison between management and the Board;
10. to communicate effectively with shareholders, employees, Government
authorities, other stakeholders and the public; 2
11. to keep abreast of all material undertakings and activities of the Company and all
material external factors affecting the Company and to ensure that processes and systems
are in place to ensure that the

Commercial Director at Siraj Sanad Fashion Company
  • United Arab Emirates
  • February 2011 to November 2011

Responsibility for the design and implementation of the commercial strategy.
Development of commercial policies, practices and governance for informatics contracts and
will set the framework for procurement and contract management for informatics.
Lead, manage and develop a team of senior procurement and commercial professionals at
procurement director and manager levels.
Develop and implement Corporate and Directorate business development strategies and plans.
Create and develop commercial opportunities to increase our income for company.
Identify new market opportunities, talking the lead on constructing robust and successful business
proposals that secure new contracts and long term client relationships for the Trust.
Implement and design the marketing strategy to enabling the Trust to maintain and grow its income
base.
To manage the directorate budget to meet the Trust’s strategic and operational business plans.
To ensure areas of responsibility are delivered in a way that are consistent with the Trust’s financial
plans and cost improvement plans.
Managing of the sales team as well as the direct sales, which mean that he would ensure that
the desired strategies are successfully accomplished.
Planning and executing of both short and long term revenue deriving strategies of the

Store Manager at Electrostores
  • United Arab Emirates
  • August 2007 to February 2011

Managing the Stock, handling day to day functioning of the department.
Leading, guiding & supporting the efforts of the team in business development.
Maintaining effective, constant relationship with major customers, providing excellent
customer service and delivery.
Analyzing the previous sale trends & projecting the budgeted sale for the next year.
Managing & organizing various Consumer Promotions, taking care of display & show
room management.
Page 5 of 5
Maintaining sales reports & Budgets, analyzing the previous sale trends & projecting
the budget for the next year.
Sleep High, Jeddah

Sales Director at KSA
  • Australia
  • August 1996 to June 2007

Managed the operations of retail sales department for five showrooms around
kingdom.
Selecting, opening new outlets and managing shop fitting and decoration.
Studied market research and trends to determine consumer demand, potential sales
volumes and effect of competitors' operations on sales. Studied market reports, trade
periodicals, sales promotion materials and visit trade shows & factories.
Located, selected and procured merchandise for resale.
Successfully developed and implemented marketing strategies and improve the
distribution networks.
Efficiently planned budgets and authorized expenditures.
Determined staffing requirements and hired staff in retail department.
Interviewed & selected wholesale & retail distributors and negotiate prices and
discounts.
Oversaw distribution of materials to outlets and maintain adequate stock levels.
Maintained effective relationship with customers and distributors.

Sales & Marketing
  • to

Overseeing the sales & marketing operations thereby drive volumes by generating brand awareness and
visibility.
Maintaining MIS Marketing reports & Budgets.
Conducting extensive market research to analyze and assess market potential, tracking competitor
activities for providing valuable inputs to fine-tune marketing strategies.
Strategic Planning
Assessing the industry trends and buyer’s needs for enhancing retail clients.
Strategizing long term business directions at the all levels for maximum profitability.
Undertaking periodic business analysis for business volume & profitability as well as identifying
business gaps and taking appropriate corrective actions.
Relationship Management
Fabricating and sustaining a robust distribution network by identifying new dealers/distributors thus
penetrating large customer base/outlets.
Leading & monitoring the performance of team members to ensure efficiency in operations and meeting
of individual & group targets.
Page 2 of 5
Interacting with the Customers for suitability and technical feasibility study to order closing.
Coordinating and ensuring Customers needs are achieved.

Sales & Marketing Manager at Saudi Light Productions Company – Slic Foam and Mattress Factory
  • Saudi Arabia
  • to

Education

Master's degree, Managing Retail Business
  • at Hull Business University
  • January 2005
Bachelor's degree, Marketing Management
  • at Applied University
  • January 1996

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Specialties & Skills

Top Management
BUDGETING
MANAGEMENT
MARKET PLANNING
MARKET RESEARCH
MARKETING
MATERIALS MANAGEMENT
NETWORKING
PROMOTIONAL MATERIALS
RETAIL SALES

Languages

Arabic
Expert
English
Expert