Marketing & PR Executive
Geekay Group
Total des années d'expérience :4 years, 9 Mois
Marketing
Reduced marketing related expenses by 45% while
still meeting all brand requirements
Oversaw and developed a marketing awareness
campaign for Monster Hunter: World with a total
an allocated budget of AED 950, 000
Managed marketing campaigns for all new gaming
releases, including Resident Evil 7 and Marvel vs.
Capcom: Infinite
Developed and executed over 75 marketing
campaigns during my tenure which included 10
major retail launches across the region.
Organized multiple retail activations across
multiple retailers including Geekay Games, Virgin
Megastore, Sharaf DG, Emax and Sony Store.
Enabled key Cross Marketing Partnerships with
different brands across the region including Vox
Cinemas, Empires Movies, Microsoft, Red Fest DXB,
Majid Al Futtaim and Sony.
Utilizing sell through data and market knowledge
to create a retail plan for the sales team alongside
the product manager
Digital and PR
Ran Google AdWords and Facebook marketing
campaigns for new releases
Managed PR communication with industry relevant
media, including Gulf News, IGN, Arab Hardware and
PC Mag and Saudi Gamer
Organized Press Launch Events for major titles like
Monster Hunter: World, Residents Evil 7 and Marvel
vs Capcom: Infinite which had included a press
conference with both the producers and directors
flying in from Japan and the USA.
Trained and educated retail staff on new product
releases
Collating social media and PR for coverage
reports for brands with detailed analysis of the
market
Key Achievements
Project Manager for Geek Weekend 2016 and 2017
which had over 2000 attendees each
Organized and led major press events for key brands
including Capcom and Turtle Beach
Participated in key tradeshows across the region
including Saudi Gamers Day and Games Con Abu
Dhabi where we received the “Best Stand Award”
for my design.
Created and published content for Information Technology and Pop Culture topics
Lead a team of 7 writers, ensuring timely deliverables and conducted regular quality checks prior to publishing
Assigned and managed monthly editorial projects
Lead all magazine social media platforms such as:
- Posting
- Attending press conferences
- Proposing topics of engagement from audiences
Managed and lead B2B meetings and brands to build new clientele and strong relationships amongst relevant PR firms.