malek sleem

• Research and Strategy Development
• Conducted and validated extensive research on buyer personas, ICPs, competition, and industry trends, resulting in an 85% improvement in project efficiency.
• Developed a robust acquisition life cycle strategy based on research insights, achieving an 85% boost in client acquisition and retention.
• Project Management and Client Engagement
• Employed agile methodologies to manage and complete 10 projects within budget and deadlines, with a 95% increase in client satisfaction through over 140 weekly success review meetings.
• Social Media and Content Management
• Managed client social media accounts across LinkedIn, Facebook, Instagram, and TikTok, overseeing visuals, captions, and content calendars to enhance brand engagement and visibility.
• Developed and scheduled posts, ensuring consistent brand presence across platforms, and created engaging content for email marketing, newsletters, and social media, maintaining a 95% satisfaction rate with on-brand messaging.
• Proficiency in Marketing Tools
• Expert in LinkedIn, Meta Business Suite, and email platforms (Brevo, Ortto, Braze), where I managed contact lists, segmented audiences, and designed targeted campaigns to boost engagement and conversion rates.
• Created targeted newsletter content, improving open rates by 35% and click-throughs by 20% through audience segmentation and strategic timing.
• Quality Assurance and Deliverable Validation
• Validated project elements (web pages, wireframes, outreach content) for 10 projects, leading to an 85% improvement in lead generation and a 70% increase in conversion rates.
• Strategic Campaign Management
• Created and executed social media, ad, and campaign strategies aligned with client business goals, applying market research insights to optimize effectiveness and increase client acquisition.
• Performance Optimization and Upselling
• Monitored media buying campaigns across Meta, Google, and LinkedIn, using data-driven insights to increase ROI and identified upselling opportunities, resulting in a 33% revenue boost for clients.
• Analytical and Continuous Improvement Approach
• Regularly reviewed campaign results and administered satisfaction surveys to identify improvement areas, maintaining an 85% satisfaction score and implementing ongoing optimizations.
• Onboarding and Client Communication
• Successfully onboarded 10 clients, providing clarity on project objectives, timelines, and expectations, leading to a 95% client satisfaction rating through proactive guidance and effective communication. Aug 2023 - present Beirut, Lebanon

• Digital Advertising Campaigns and Optimization
• Launched and Optimized 12 continuous App Install Campaigns on Google Ads, Facebook Ads, Snapchat Ads, and Apple Search Ads, resulting in 79% increase in app installations.
• Monitored user behavior across campaigns, implementing weekly strategic optimizations that led to overall 70%improvement in key performance metrics.
• Competitive Analysis and Strategic Recommendations
• Researched and analyzed competitors advertising strategies, providing several recommendations based on findings to enhance client campaigns effectiveness.
• Project Management and Client Satisfaction
• Managed Projects and tasks using Scrum and Sprint Methodologies, ensuring 90% accuracy in project progress tracking and growth optimization.
• Supported client retention, achieving a 100% retention rate through the creation of visually appealing materials using Canva.
• Efficient Client Communication and Support
• Maintained a client submission bounce rate of less than 10%, with a turnaround time of within 12 working hours, ensuring 90% customer satisfaction.
• Addressed customer requests promptly, assigned resources, added tasks to sprint plans, and communicated progress effectively.
• Quality Assurance and Problem Resolution
• Identified areas of poor delivery and provided solutions, contributing to the improvement in project execution efficiency.
• Managed over 20 Freelance Contractors for Client Projects, ensuring adherence to timelines and budget constraints.

Aug 2022 - Aug 2023 Dubai, UAE

• Project Direction and Planning
• Co-directed 15 Projects using methodologies such as Agile and Waterfall, ensuring alignment with project objectives and client satisfaction.
• Defined project objectives, scopes, deliverables, and tasks, selecting the most suitable plan to meet project requirements.
• Resource Management and Budget Oversight