co founder
nostalgic_249
Total years of experience :6 years, 2 Months
Nostalgic249.com \[Instagram: Nostalgic_249, TikTok: nostalgic.249\] August 2023 - Present
•Implemented email marketing campaigns, including follow-up emails to customers, feedback collection, and segmentation for personalized communication.
Founded a prominent Sudanese street-wear brand, with roots in Khartoum and ngerprints all over the MENA region, driving over 2k+ item sales, 600k views and 16k followers over Instagram and tik-tok in 2024.
Key Roles & Responsibilities:
• Orchestrated end-to-end brand development, from ideation to market positioning, over-seeing all marketing & design activities. • Established partnerships with talented creatives & content creators. Managing budgets and co-curating content for tik-tok and Instagram.
• Utilized Meta's Ads Manager to primarily target and reach young sudanese demographics in KSA, Egypt & UAE managing engagement metrics & averaging 2.8% CTR and 0.3 USD CPC.
• Managed social media presence across Instagram, and TikTok, optimizing posting times and schedules based on audience engagement patterns.
• Collaborated with MAD distribution's marketing to design merchandise and launch a country wide in uencer campaign, selling over 100 limited edition shirts in 24 hours for the goodbye julia movie launch.
• Created and implemented interactive event campaigns, such as trendsvanitysd's bazaar, executing digital event promotion tactics, budgeting for give-aways and discounts, engaging visitors and selling out 300+ products within 3 days.
• Assisted in the manufacturing, storage and ful llment of bulk & single orders. Beginning from design, printing and packaging for over 1000 units in the last 3 months.
•Implemented AI-driven automated replies and saved message templates to e ciently address customer inquiries on our website.
• Monitored sales activity to ensure compliance with company policies and procedures.
• Developed and implemented strategies to increase overall revenue from existing accounts and expand into new markets.
• Participated in regular meetings with the sales team to review performance metrics and discuss upcoming initiatives or opportunities.
• Maintained accurate records of all transactions, ensuring proper documentation was led appropriately.
• Managed accounts payable processes, ensuring accuracy of invoices and timely payments.
• Analyzed cash ow trends, providing reports to upper management as needed.
• Managed employee relations issues such as grievances, disciplinary actions, complaints, and terminations.
• Developed and maintained personnel records, including onboarding and o oarding documentation, payroll information, and performance reviews.
• Maintained accurate records of attendance tracking systems and leave requests.