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واثق مصطفى, FREELANCE CONSULTANT

واثق مصطفى

FREELANCE CONSULTANT·Local Companies

قطر

ماجستير, Marketing

الخبرة العملية

مجموع سنوات الخبرة: 13 سنوات, 7 أشهر

FREELANCE CONSULTANT

يناير 2026 - حتى الآن

Local Companies

الدوحة، قطر •هجين

يناير 2026 - حتى الآن

Services Rendered
• Market Entry & Growth: GCC/Qatar market entry, distributor selection, route-to-market
design, and trade marketing/retail activation across MT, GT, HoReCa & E-commerce
• Brand & Commercial Strategy: New product launches, brand repositioning, sales team
structuring, and P&L/margin optimization
مجال الشركة:
البناء والتشييد

PRODUCT MARKETING MANAGER

يوليو 2025 - ديسمبر 2025

ALI BIN ALI HOLDING

الدوحة، قطر

يوليو 2025 - ديسمبر 2025

Qatars leading Retail & Distribution Company (partners like PepsiCo, P&G, Reckitt, Mondelez & etc)
• Supported end to end development of own FMCG brands working closely with sales,
procurement, supply chain and finance teams.
• Assisted in sales forecasting, pricing architecture & margin for Qatar Retail & HoReCa channels.
• Developed GTM launch plans, SKU Selection, pricing, and channel-wise distribution strategy.
• Trade marketing: in-store visibility, promotions, sampling, and retailer activation programs.
• Worked with key retail partners to align listings shelf placement and promotional calendars.
• Supported distributor & internal sales teams with sales decks, training &competitive analysis.
• Contributed to building a scalable own brand revenue stream
مجال الشركة:
السلع الاستهلاكية سريعة التداول

GLOBAL BRAND MANAGER

يوليو 2024 - يونيو 2025

HERBION INTERNATIONAL

كراتشي، باكستان

يوليو 2024 - يونيو 2025

A leading Global company in personal care, cosmetics & wellness across 45+ countries

• IMC: Boosting brand awareness by 20% via TV, digital, OOH, and influencer marketing.
• Digital Innovation: AI tools Azure ML, reducing CAC by 18% & increased ROI by 30%.
• Ecom: Listed & promoted products on Amazon, Walmart, Tesco, Carrefour & others Globally.
• Revenue Growth: Led campaigns increasing brand awareness by 20% and revenue by 25%.
• Market Penetration: Drove a 25% revenue through campaigns in 13 CIS and 5 GCC markets.
• Team: Led a 25-member global team, managing digital, creative, and e-com, trade activation
مجال الشركة:
صناعة الدواء

BRAND MANAGER

سبتمبر 2022 - مايو 2024

ITT FOODS INTERNATIONAL

كراتشي، باكستان

سبتمبر 2022 - مايو 2024

A leading FMCG company specializing in Ketchup, Mayo, Sauces, Seasonings & Dips in 28 countries

• Brand Repositioning: Executed The Spice Factor campaign, achieving 120% YoY growth.
• Product Innovation &: Launched 20 new products, achieving 120% YoY growth.
• Export Growth: 200% growth in Exports to 28 countries, attended exhibition Gulfood (Dubai)
• E-commerce Expansion: Led digital strategies resulting in a 1900% increase in online sales.
• Ecom Partnership: Noon, Amazon ae, Carrefour online (KSA & UAE) aligning Vision 2030 KSA
• Team: Managed a team of 8 resources on Digital, Ecom, Trade activation & Creative.
مجال الشركة:
إنتاج الأغذية والمشروبات

BRAND MANAGER

أكتوبر 2019 - يناير 2022

YOUNGS FOODS INTERNATIONAL

كراتشي، باكستان

أكتوبر 2019 - يناير 2022

A leading Global FMCG company specializing in spreads and dairy exporting in 30+ countries.

• Expansion Plan: Launched a 5-year brand growth plan leveraging omnichannel strategies
• Portfolio: Managed PKR 14 billion portfolio, achieving 45% YoY sales growth with 25+ NPDs
• Campaign: Award-winning campaigns, Pakistans #1 Mayonnaise Brand, market share 82%.
• Team: Led team of 10 resources on Digital, Ecom, Trade, Activation & Creative
مجال الشركة:
إنتاج الأغذية والمشروبات

A. BRAND MANAGER

نوفمبر 2016 - سبتمبر 2019

DAIRYLAND LIMITED

كراتشي، باكستان

نوفمبر 2016 - سبتمبر 2019

• Campaign: Launched Pakistan 1st 100% Australian Cow Farm Milk Just Cow Milk, No bull….
• Product Launches: Pakistans first lactose-free milk, achieving a 4% increase in market Enhanced profitability volume growth
مجال الشركة:
السلع الاستهلاكية سريعة التداول

A. MARKETING MANAGER

يونيو 2014 - أكتوبر 2016

TCS HOLDINGS

كراتشي، باكستان

يونيو 2014 - أكتوبر 2016

Pakistan’s largest logistics & courier company, with courier in 200 counties including GCC

• Repositioned TCS Courier to (TCS We Move You) with thematic Campaign (Lal Rang)
• Digital: Launch of Yayvo.com, an Ecom platform increasing engagement by 35%.
مجال الشركة:
التوزيع والخدمات اللوجستية وسلسلة التوريد

BRAND OFFICER

يونيو 2010 - يوليو 2012

LUCKY CEMENT LIMITED

كراتشي، باكستان

يونيو 2010 - يوليو 2012

Pakistan’s largest cement producer & exporter to GCC, Africa, and Asia in 30 countries

• Brand: Led brand identity development, packaging redesign, and a nationwide corporate
campaign, increasing brand awareness by 30% and boosting market share by 10%.
مجال الشركة:
الإنتاج الصناعي

التعليم

Institute Of Business Administration

يونيو 2014

يونيو 2014

ماجستير، Marketing

باكستان

المعدل التراكمي (نقاط): 3.12 من 4

المعدل التراكمي (نقاط): 3.12 من 4

Master of Business Administration (MBA) - Marketing -Institute: Institute of Business Administration (IBA), Karachi -Year: 2012–2014 -Scholarship: Awarded a 75% merit scholarship for academic excellence. Key Highlights: -Developed advanced skills in strategic marketing, brand management, and market analysis. -Completed a capstone project focusing on digital marketing strategies for FMCG brands, which earned high praise from --faculty and industry mentors. -Excelled in coursework on consumer behavior, marketing analytics, and integrated marketing communications.

Institute Of Business Administration

يونيو 2010

يونيو 2010

بكالوريوس، Marketing

باكستان

Skills

E commerce

Expert

Artificial Intelligence

Expert

Digital Marketing

Expert

Brand Building

Expert

Marketing

Expert

Marketing Strategy

Expert

Negotiation

Expert

Brand Management

Expert

Marketing Plan

Expert

Digital Marketing

Expert

Ecommerce

Expert

Marketing Research

Expert

Business Development

Expert

Sales

Expert

Customer Service

Expert

Project Management

Expert

BRANDING

Expert

PRODUCT MANAGEMENT

Expert

COMPUTER LITERACY

Expert

MARKETING

Expert

BRAND AWARENESS

Expert

INFLUENCER MARKETING

Expert

Artifical Intelligence

Intermediate

Management

Expert

Public Relations

Expert

positioning

Expert

product launches

Expert

trade activation

Expert

Channel development

Expert

Go to Market Strategies

Expert

administration

Expert

social media marketing

Expert

science

Expert

Microsoft Office

Expert

BUSINESS PLANNING

Intermediate

CAREGIVING

Intermediate

E COMMERCE

Intermediate

EMOTIONAL STABILITY

Intermediate

INVENTORY DISTRIBUTION

Intermediate

FAST MOVING CONSUMER GOODS

Intermediate

LOGISTICS MANAGEMENT

Intermediate

PRODUCT DESIGN

Intermediate

RETAIL EXPERIENCE

Intermediate

TRADE MARKETING

Intermediate

حسابات مواقع التواصل الاجتماعي

الموقع الشخصي
الموقع الشخصي
linkedin.com/in/malikwasiq/

اللغات

العربية

متوسط

الانجليزية

متمرّس

الأوردو

اللغة الأم

التدريب و الشهادات

الشهادات
Google Project Management Certificate
Google
Jul 2026
Meta Digital Marketing

الهوايات والاهتمامات

Writing and Personal Branding

Authored posts and articles on LinkedIn that garnered high engagement and views. Built a strong personal brand on LinkedIn with a professional network reflecting global marketing leadership.

Fitness and Health Awareness

Achieved and maintained an ideal BMI (24.2), demonstrating discipline in personal health. Inspired colleagues through consistency in work-life balance and fitness.

Networking and Mentoring

Connected with marketing professionals worldwide to exchange industry insights. Mentored junior marketers, helping them navigate challenges and achieve their goals.

Travel and Culture Exploration

Successfully launched products in 45+ countries, understanding diverse consumer behaviors. Built marketing strategies tailored to regional preferences in GCC, CIS, and North America.

Public Speaking and Presentations

Delivered impactful presentations on AI-driven marketing and FMCG strategies. Led training sessions for team members on digital transformation and innovative tools.