Malin Eriksson, Assistant Manager Public Relations

Malin Eriksson

Assistant Manager Public Relations

Atlantis, The Palm

Lieu
Émirats Arabes Unis - Dubaï
Éducation
Baccalauréat, International Media and Communication
Expérience
16 years, 7 Mois

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Expériences professionnelles

Total des années d'expérience :16 years, 7 Mois

Assistant Manager Public Relations à Atlantis, The Palm
  • Émirats Arabes Unis - Dubaï
  • Je travaille ici depuis décembre 2012

Assistant PR Manager for Atlantis, The Palm in Dubai. Main responsibility includes Spa and Fitness, rooms, Waterpark, Aquarium and over 20 Food and Beverage outlets.

Experience:
Development of communication and public relations strategy in the GCC region and internationally including new emerging markets.
Key experience within media relationship building within GCC and global market.
Create new, development of excising and executing annual PR strategies within the GCC and Globally.
Creating content and strategy for social media in relationship to pr and marketing plans.
Responsible traditional PR for all areas mentioned above (press release, media relations, media monitoring, events planning).
Experienced in management of big international film and photo shoots.
Experienced in working with big productions including TV commercials, radio and TV shows.

PR and Communication Manager à GE Money Bank
  • Suède
  • novembre 2011 à décembre 2012

In charge of PR and Internal Communication, including annual PR and communication strategies, aligned with overall business goals and objectives. My achievements include developing strategic PR plans, managing internal communication och intranet, launch of social media presence for GE Money Bank Sweden and optimizing internal and external communications strategies.

Experience:
Manager PR. In charge of developing and maintaining PR strategy for the Swedish Business.
Communication coordinator. Building and optimizing internal and external communication and marketing strategies for the Swedish business. In charge of intranet.
In charge of Social Media strategies and presence including social media monitoring and assisting in planning viral campaigns.
Manages all press and sponsor contact.
Crisis Management
Chief of Steering Committee GE Women's Professional Network Sweden

Project Manager Process Development à GE Money Bank
  • Suède
  • mai 2010 à novembre 2011

Project Manager and Process Developer at GE Money Bank in the areas of change management and improvement of IT processes.

Including:
Managed minor and major project mainly focused on IT process development and Operations department.
Managed routines and processes for Customer feedback for Operations department in order to continuously improve Customer Service communication strategies.
Main fields of expertise: IT processes and change management within Sales and Customer Service.
GE Project Management certified.

Intern à Logipi
  • Suède
  • janvier 2010 à juin 2010

Social media monitoring, marketing research and launch of social media platform in newly founded company.

Experience:
Launch of new social media site for professionals within logistics.
Development of Social media monitoring tools.
Development of marketing plan.
Marketing research.

Financial Advisor & Training and Development, Collections Operations. à GE Money Bank
  • Suède
  • octobre 2007 à mai 2010

Managing customers accounts as a financial advisor within the Collections department at GE Money Bank.
Training newly recruited staff in customer service skills and effective communication tools.
Assessment and development of effective customer service processes.

Éducation

Baccalauréat, International Media and Communication
  • à Sodertorn University College
  • juin 2010

•Major: International Media and Globalization. Bachelor thesis in “New Media Culture; content on demand”. All courses taught in English.

Specialties & Skills

Internal Communications
Brand PR
Consumer PR
Project Management
Communications Management
Social media
Internal communication
Social media monitoring
Project management
Public Relations
Crisis Communication
Corporate PR

Langues

Suédois
Expert
Anglais
Expert
Allemand
Moyen

Adhésions

GE Women's Network
  • Head of steering committee Swedish region
  • January 2010
GE Women's Network
  • Head of Communications Nordic region
  • July 2011

Formation et Diplômes

Project Manager (Certificat)
Date de la formation:
August 2011
Valide jusqu'à:
September 2011